Alyssa Latala

Director of Engagement at Am Shalom
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Spanish -

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Bio

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Experience

    • United States
    • Religious Institutions
    • 1 - 100 Employee
    • Director of Engagement
      • Jul 2016 - Present
    • United States
    • Civic and Social Organizations
    • Big Tent Judaism Concierge - Chicago
      • Mar 2013 - Present

      Strategize, develop, and manage the Big Tent Judaism Community Transformation Initiative to affect change on the Chicago Jewish community and to increase community’s ability to reach out to and engage Jewish families and individuals. Plan and execute measurable outreach programs, generate buy-in across Jewish communal institutions, train communal professionals, activate volunteer leaders, increase collaboration on outreach and engagement activities, and drive Jewish community growth. Strategic Partnerships -- Partner with local organizations to increase portals of entry for newcomers to the Jewish community and those on the periphery of Jewish life. -- Increase communal collaboration to improve outreach programming in the wider community. Outreach Initiatives -- Conceive, create, and launch outreach programs/events, encourage and empower Jewish institutions, and connect participants with best-fitting ongoing engagement opportunities. -- Collaborated with partners to plan/organize 46 outreach events in 2014 that touched more than 5,000 individuals. Moved 550 into deeper engagement, and referred 88 to relevant institutions. -- Design and manage Big Tent Judaism Chicago social media outreach and create and distribute monthly newsletter. Training Professionals / Activating Volunteer Leaders -- Train Jewish communal professionals on outreach and engagement best practices, including program development and management specifics. -- Improved Jewish institutions’ ability to implement outreach programs. -- Trained volunteer Big Tent Judaism Ambassadors on outreach best practices. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Assistant Director
      • Jul 2011 - Oct 2012

      Creative Management Services is a consulting firm that provides a full range of services to charitable organizations, professional societies, and other not-for-profit organizations. Served the Institute of Medicine of Chicago (IOMC), collaborating with Board, to establish a new operating structure, mission-based programs, communications tools, and streams of revenue. Specifically, --Developed and launched membership program with new levels of membership, fees, and benefits --Wrote copy and managed the redesign and re-launch of IOMC’s website --Produced quarterly eNewsletters and other member communications --Planned and marketed the State of the Health of Chicago, which attracted more than 250 attendees and generated $10,000 of net revenue --Created sponsorship and exhibit programs for the State of the Health of Chicago and the annual Holiday Reception --Planned the annual Holiday Reception, including speaker arrangements, event logistics, marketing, and fundraising --Participated in strategic Board development process by which nine nominations were received and three candidates were elected to the Board of Governors Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Communications Manager
      • Feb 2010 - Jul 2011

      --Managed the Foundation’s community festival, Read with Me!, which drew 500 attendees. --Solicited community partnerships and corporate sponsorship for the festival, and coordinate entertainment, children’s activities, catering, volunteers, and event marketing. --Responsible for all writing, editing and design work, including Annual Report, quarterly newsletter, e-communications, direct mail, and website content. --Managed the redesign and re-launch of the Foundation’s 30+ page website. --Implemented new fundraising and “friendraising” strategies, and collaborated with the Board of Directors to plan and execute the organization’s first event-based fundraiser. Show less

    • Campaign Associate
      • 2007 - 2010

      --Coordinated event logistics, ran committee meetings, and recruited committee members and event participants as lead staff of the annual Oak Park Walk with Israel. --Educated the community about the work of the organization through missions to Israel and other destinations abroad. --Raised money for the annual campaign through face-to-face and telephone solicitations. --Collaborated with volunteer leaders to cultivate new donors and community advocates. --Coordinated event logistics, ran committee meetings, and recruited committee members and event participants as lead staff of the annual Oak Park Walk with Israel. --Educated the community about the work of the organization through missions to Israel and other destinations abroad. --Raised money for the annual campaign through face-to-face and telephone solicitations. --Collaborated with volunteer leaders to cultivate new donors and community advocates.

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • 2003 - 2006

      --Managed all communications aspects of a $3.5 million capital campaign for a community health center, including media relations, production of marketing materials, and planning fundraising and donor recognition events. --Wrote copy and managed the design and print production of marketing and collateral materials for several clients, including brochures, annual reports, and case statements. --Managed media relations and community outreach for a statewide arts education initiative, resulting in stories in the Chicago Tribune and Chicago Sun-Times and heightened interest in arts education among legislators and the general public. --Worked with a statewide arts organization to plan and promote annual fundraising gala, securing vendors, creating media materials, and garnering coverage in Chicago Social and Lake magazines. Show less

    • Intern
      • 2001 - 2002

      --Developed, researched, and wrote political candidates’ position papers, speeches, and mail pieces on issues including social security, corporate corruption, and education. --Coordinated production of television commercial shoots, including scheduling, location scouting, talent booking, and budget maintenance. --Developed, researched, and wrote political candidates’ position papers, speeches, and mail pieces on issues including social security, corporate corruption, and education. --Coordinated production of television commercial shoots, including scheduling, location scouting, talent booking, and budget maintenance.

Education

  • University of Illinois Urbana-Champaign
    BA, Speech Communication
    1998 - 2002

Community

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