Experience

iMarketResearch

• United States
• Market Research
• 1 - 100 Employee

• Vice President

  • Jun 2018 - Present

  Building on the principles of behavioral economics, iMarketResearch offers improved approaches to answer your toughest questions. We specialize in custom quantitative research including positioning, segmentation, messaging, and forecasting. My role includes guiding research design from proposal through execution to ensure top-notch service from end-to-end. We offer insight into what really makes HCPs and Patents tick across all stages of a product's lifecycle, from pipeline to post-launch. Reach out to me and I would be happy to tell you more about what we do!



Ipsos

• France
• Market Research
• 700 & Above Employee

• Vice President, Commercial Strategy & Forecasting

  • Jun 2016 - May 2018

  Specialized in guiding clients through strategic decisions at every stage in commercial planning, from early stage pipeline assets through lifecycle management on post-launch products. Extensive expertise in delivering quality research results in the following areas: clinical trial design, TPP optimization, demand and forecasting, DTC simulated test market/ROI analysis, segmentation, BD&L assessment, portfolio optimization, concept testing, pricing optimization, competitive impact, and many others.



Optimal Strategix Group, Inc.

• United States
• Market Research
• 100 - 200 Employee

• Senior Director, Delivery Services

  • Oct 2014 - Jun 2016

  As Senior Director of Delivery Services at OSG, Alyssa led her team towards delivering insightful, consultative results to aid in answering clients’ business questions. She is an experienced quantitative and qualitative researcher in the life sciences and consumer goods industries, with a track record of superior partnership to help clients achieve key strategic objectives and successful innovation.Within the pharmaceutical industry, areas of therapeutic expertise include inflammation and immunology, oncology, endocrinology, CNS, devices, and many more. She also has expertise across multiple consumer goods categories, including consumer healthcare.

• Director, Delivery Services

  • Jun 2013 - Sep 2014

  As Director of Delivery Services at OSG, Alyssa guided her team towards delivering insightful, consultative results to aid in answering clients’ business questions. She is an experienced quantitative and qualitative researcher in the life sciences industry, with a track record of superior partnership to help clients achieve key strategic objectives and successful innovation.Areas of therapeutic expertise include inflammation and immunology, oncology, endocrinology, CNS, devices, and many more.



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Director of Client Consulting, BASES Pharmaceutical Practice

  • Jul 2006 - May 2013

  [Previously @Futures, LLC] Primary responsibilities include planning and management of quantitative market research studies in the pharmaceutical industry. Areas of expertise include segmentation, forecasting, tracking, and patient flow. Experience in multiple therapeutic categories, particularly oncology and autoimmune disorders.Also responsible for mentoring staff and assisting with sales efforts, as well as occasional qualitative research. [Previously @Futures, LLC] Primary responsibilities include planning and management of quantitative market research studies in the pharmaceutical industry. Areas of expertise include segmentation, forecasting, tracking, and patient flow. Experience in multiple therapeutic categories, particularly oncology and autoimmune disorders.Also responsible for mentoring staff and assisting with sales efforts, as well as occasional qualitative research.



University of Pennsylvania

• Research Assistant

  • Sep 2002 - Jun 2006

  Held various assistant positions designing, conducting, and analyzing studies assessing the effectiveness of public health campaigns. Held various assistant positions designing, conducting, and analyzing studies assessing the effectiveness of public health campaigns.



Engel Publishing Partners

• Book and Periodical Publishing
• 1 - 100 Employee

• Assistant Editor

  • 2001 - 2002

  Wrote and edited articles for Med Ad News and R&D Directions. Wrote and edited articles for Med Ad News and R&D Directions.