Alyssa Hamm
Director, Partner Solutions at Basis Technologies- Claim this Profile
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Topline Score
Bio
Credentials
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Nexstar Certified: Tier 1 Strategic Accounts
Nexstar Inc.Feb, 2021- Nov, 2024 -
Centro Certified: Digital Media Essentials
CentroOct, 2020- Nov, 2024 -
Confronting Bias: Thriving Across Our Differences
LinkedInJun, 2020- Nov, 2024 -
Centro Certified: DSP Expert
Centro
Experience
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Basis Technologies
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United States
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Advertising Services
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700 & Above Employee
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Director, Partner Solutions
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Sep 2021 - Present
Overseeing a team of four who focuses on education and growth with our media company, reseller, and API partners. Our team has a strong focus on learning the nuances of the digital space and synthesize it for our partners so we can help them create actionable go to market strategies. This is done through in person meetings, on demand resources, and in person summits created and designed by the team. Overseeing a team of four who focuses on education and growth with our media company, reseller, and API partners. Our team has a strong focus on learning the nuances of the digital space and synthesize it for our partners so we can help them create actionable go to market strategies. This is done through in person meetings, on demand resources, and in person summits created and designed by the team.
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Centro
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United States
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Advertising Services
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700 & Above Employee
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Sr. Account Lead, Publisher Solutions
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Jan 2016 - Aug 2021
Consulted with media companies on their go to market digital strategies using Basis Platform and Basis DSP. Basis offers a variety of services and software solutions to help media companies efficiently and effectively run their digital agencies. Through education we are able to execute on a go to market strategy, and it helps to ensure our media companies are effective as agencies in their markets. I have worked with my team to implement a digital education program to ensure our clients and… Show more Consulted with media companies on their go to market digital strategies using Basis Platform and Basis DSP. Basis offers a variety of services and software solutions to help media companies efficiently and effectively run their digital agencies. Through education we are able to execute on a go to market strategy, and it helps to ensure our media companies are effective as agencies in their markets. I have worked with my team to implement a digital education program to ensure our clients and their advertisers understand and can efficiently sell digital media.
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Sr. Customer Success Manager
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Apr 2015 - Dec 2015
Worked with Publishers and Agencies on managed and in-house digital strategies. For clients looking to take digital execution in-house, I assisted buying teams through education of the programmatic space and how to execute campaigns within Centro DSP. I also worked with our client's sales organizations to build increased comfort and proficiency with digital advertising.
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Channel Sales Manager
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Apr 2013 - Mar 2015
Worked with Publisher Partners to increase their sales team's comfort and knowledge of the digital landscape by creating training materials and presenting on the Digital Sales Process, Digital Trends Across Multiple Platforms, and Programmatic Buying. Worked with partners looking to take their digital buying in house using Centro DSP.
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Account Manager
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Aug 2011 - Mar 2013
Consulted with publisher partners on a RFP basis to create comprehensive digital media plans and how to best present digital solutions to their clients. Created and streamlined sales and marketing materials for more effective use with our publisher partners and reps.
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Capital Newspapers
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United States
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Newspaper Publishing
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1 - 100 Employee
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Online Account Executive - madison.com
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Feb 2011 - Aug 2011
Presented and sold madison.com and Yahoo! advertising to new and prospective clients, trained clients on how to effectively use social media for their business, and served as an online advertising specialist for small and growing companies.
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Multimedia Sales Representative
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Sep 2009 - Feb 2011
Work with clients to create a marketing mix of print and online products, created and coordinated new and existing sales promotions, hosted Capital Newspaper's booths at Real Estate and Rental Trade Shows, and hosted company events with top clients at the Kohl Center.
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Advertising Assistant
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Jul 2008 - Sep 2009
Created and scheduled ads for the classified section, coordinated City and Country Homes Magazine, assisted five sales reps, and worked directly with their clients.
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Madison Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing Intern
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Jan 2008 - Jun 2008
Created Media Kit for the Going Green Expo, executed events for magazine launches and award luncheons, created sponsorship kit for Food & Wine Show sponsors, and wrote articles used in marketing materials. Created Media Kit for the Going Green Expo, executed events for magazine launches and award luncheons, created sponsorship kit for Food & Wine Show sponsors, and wrote articles used in marketing materials.
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Education
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2004 - 2008
University of Wisconsin-Madison
BS, Consumer Science - Business Affairs
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