Estimator

• May 2021 - Present

Marketing Data Analyst

• Sep 2018 - May 2021

•Analyze customer and marketing data to help measure, inform, and drive marketing efforts •Serve as marketing representative on the team responsible for migration to cloud-based EDW; validate data sets as part of the conversion project ’•Prepare and present campaign performance reports to key decision-makers •Define test and control cohorts to identify incremental sales impact and measure ROI of various marketing channels •Segment customer lists for targeted campaigns •Analyze customer and marketing data to help measure, inform, and drive marketing efforts •Serve as marketing representative on the team responsible for migration to cloud-based EDW; validate data sets as part of the conversion project ’•Prepare and present campaign performance reports to key decision-makers •Define test and control cohorts to identify incremental sales impact and measure ROI of various marketing channels •Segment customer lists for targeted campaigns

Marketing and Advertising Coordinator

• Jul 2017 - Sep 2018

• Planned, negotiated, contracted, and tracked effectiveness of advertising media buys• Identified, extracted, and analyzed data sets from EnquireLEADS CRM for targeted marketing efforts and new lead generation by means of direct mail and email marketing• Integral in planning and executing the transition to a new CRM (data mapping, staff onboarding and training, maintenance, troubleshooting, customization)• Collaborated with IT department on CRM API integrations, with emphasis on importing key demographic attributes of prospects for marketing analytics

Marketing Support Specialist

• Jul 2015 - Jul 2017

• Served as project manager for an in-house marketing agency, supporting the marketing needs of various departments, prioritizing needs and delivering requested assets according to project deadlines• Managed relationships with multiple print vendors for project estimates, purchase orders, communication of project details, proof reviews, and approving invoices• Co-lead the implementation of new project management software and provide company-wide user training• Effectively and efficiently managed project timelines and foster greater team collaboration utilizing Wrike project management software• Proofread copy for advertising, direct mail, email, and press releases

Assistant Marketing Manager

• Mar 2011 - Jul 2015

• Researched, planned, purchased, and placed all print media marketing for a region of 60+ stores• Developed and executed marketing plans for grand openings of new stores including market research, print media, radio, television, digital, and press releases• Copywriter for radio ads and in-store announcements• Communicated to store management through annual presentations and regular e-mail contact• Maintained relationships with representatives of over 175 newspapers and other vendors• Managed concurrent projects with high degree of accuracy while consistently meeting deadlines• Instrumental in developing an annual budget exceeding $20 million and consistently met budget goals

Marketing Assistant, Customer Service

• Oct 2010 - Mar 2011

• Developed and implemented a streamlined customer service program• Provided customer service to members of customer loyalty program• Resolved customer issues in a professional, pleasant demeanor• Processed all corporate donation requests

Community Assistant/Projects Coordinator

• Mar 2009 - Sep 2010

• Assisted community managers in problem-solving resident inquiries and complaints • Processed accounts receivable and accounts payable, among other accounting functions • Became the “go to” person for the software system • Created marketing pamphlets and association newsletters • Developed processes to improve daily functions • Assisted community managers in problem-solving resident inquiries and complaints • Processed accounts receivable and accounts payable, among other accounting functions • Became the “go to” person for the software system • Created marketing pamphlets and association newsletters • Developed processes to improve daily functions

Projects Coordinator

• May 2007 - Dec 2008

• Interacted with staff, students, faculty, recruiters, and off-campus constituents • Planned and organized Career Center events • Assisted with website updates and marketing, including the design of promotional posters, flyers, and other advertising mediums • Performed general office duties • Interacted with staff, students, faculty, recruiters, and off-campus constituents • Planned and organized Career Center events • Assisted with website updates and marketing, including the design of promotional posters, flyers, and other advertising mediums • Performed general office duties