Alyssa Cole
Senior Content Marketing Manager at Novalis® Innovative Flooring- Claim this Profile
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Bio
Laura Craft
I had the pleasure of having Alyssa on my team while we worked together at mRELEVANCE. During that time, Alyssa proved herself to be very capable of any task that was given to her. Her attention to detail was unmatched and allowed her to excel - whether she was drafting a blog post, pitching a press release or managing social media. But, even more than that, Alyssa's creativity encouraged our clients to think bigger. She was integral in creating holistic marketing strategies and campaigns that were not only effective, but fun and outside of the normal. That creativity and ability to see the bigger picture is Alyssa's greatest strength (in my opinion). Since Alyssa left mRELEVANCE, I have continued to see her bring the same passion, creativity and positivity to every position she has had since. There is no one I know that strives to be her best at everything she does more than Alyssa.
Shira Kallus Zwebner
Alyssa Cole is a highly professional and incredibly creative individual with exceptional leadership skills. Over the course of almost a decade that I have had the pleasure of working alongside Alyssa, first at Mohawk Home and now at Novalis, I have consistently witnessed her boundless talent and unwavering dedication. She possesses an unmatched ability to devise integrated marketing strategies that deliver impactful results. Alyssa's visionary thinking and astute understanding of the industry make her a true asset to any team. Plus, her collaborative nature and mentorship have greatly contributed to my own growth and development. It is truly a privilege to continue working with Alyssa; she brings joy and enthusiasm to every project, making the work we do together all the more enjoyable.
Laura Craft
I had the pleasure of having Alyssa on my team while we worked together at mRELEVANCE. During that time, Alyssa proved herself to be very capable of any task that was given to her. Her attention to detail was unmatched and allowed her to excel - whether she was drafting a blog post, pitching a press release or managing social media. But, even more than that, Alyssa's creativity encouraged our clients to think bigger. She was integral in creating holistic marketing strategies and campaigns that were not only effective, but fun and outside of the normal. That creativity and ability to see the bigger picture is Alyssa's greatest strength (in my opinion). Since Alyssa left mRELEVANCE, I have continued to see her bring the same passion, creativity and positivity to every position she has had since. There is no one I know that strives to be her best at everything she does more than Alyssa.
Shira Kallus Zwebner
Alyssa Cole is a highly professional and incredibly creative individual with exceptional leadership skills. Over the course of almost a decade that I have had the pleasure of working alongside Alyssa, first at Mohawk Home and now at Novalis, I have consistently witnessed her boundless talent and unwavering dedication. She possesses an unmatched ability to devise integrated marketing strategies that deliver impactful results. Alyssa's visionary thinking and astute understanding of the industry make her a true asset to any team. Plus, her collaborative nature and mentorship have greatly contributed to my own growth and development. It is truly a privilege to continue working with Alyssa; she brings joy and enthusiasm to every project, making the work we do together all the more enjoyable.
Laura Craft
I had the pleasure of having Alyssa on my team while we worked together at mRELEVANCE. During that time, Alyssa proved herself to be very capable of any task that was given to her. Her attention to detail was unmatched and allowed her to excel - whether she was drafting a blog post, pitching a press release or managing social media. But, even more than that, Alyssa's creativity encouraged our clients to think bigger. She was integral in creating holistic marketing strategies and campaigns that were not only effective, but fun and outside of the normal. That creativity and ability to see the bigger picture is Alyssa's greatest strength (in my opinion). Since Alyssa left mRELEVANCE, I have continued to see her bring the same passion, creativity and positivity to every position she has had since. There is no one I know that strives to be her best at everything she does more than Alyssa.
Shira Kallus Zwebner
Alyssa Cole is a highly professional and incredibly creative individual with exceptional leadership skills. Over the course of almost a decade that I have had the pleasure of working alongside Alyssa, first at Mohawk Home and now at Novalis, I have consistently witnessed her boundless talent and unwavering dedication. She possesses an unmatched ability to devise integrated marketing strategies that deliver impactful results. Alyssa's visionary thinking and astute understanding of the industry make her a true asset to any team. Plus, her collaborative nature and mentorship have greatly contributed to my own growth and development. It is truly a privilege to continue working with Alyssa; she brings joy and enthusiasm to every project, making the work we do together all the more enjoyable.
Laura Craft
I had the pleasure of having Alyssa on my team while we worked together at mRELEVANCE. During that time, Alyssa proved herself to be very capable of any task that was given to her. Her attention to detail was unmatched and allowed her to excel - whether she was drafting a blog post, pitching a press release or managing social media. But, even more than that, Alyssa's creativity encouraged our clients to think bigger. She was integral in creating holistic marketing strategies and campaigns that were not only effective, but fun and outside of the normal. That creativity and ability to see the bigger picture is Alyssa's greatest strength (in my opinion). Since Alyssa left mRELEVANCE, I have continued to see her bring the same passion, creativity and positivity to every position she has had since. There is no one I know that strives to be her best at everything she does more than Alyssa.
Shira Kallus Zwebner
Alyssa Cole is a highly professional and incredibly creative individual with exceptional leadership skills. Over the course of almost a decade that I have had the pleasure of working alongside Alyssa, first at Mohawk Home and now at Novalis, I have consistently witnessed her boundless talent and unwavering dedication. She possesses an unmatched ability to devise integrated marketing strategies that deliver impactful results. Alyssa's visionary thinking and astute understanding of the industry make her a true asset to any team. Plus, her collaborative nature and mentorship have greatly contributed to my own growth and development. It is truly a privilege to continue working with Alyssa; she brings joy and enthusiasm to every project, making the work we do together all the more enjoyable.
Experience
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Novalis® Innovative Flooring
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United States
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Wholesale Building Materials
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1 - 100 Employee
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Senior Content Marketing Manager
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Jul 2020 - Present
• Identifies, researches, manages communication, and oversees campaign execution with influencers including negotiation, contracting, deliverable development, and reporting • Strategically develops, oversees, and reports the annual influencer and social content marketing budget • Leads all aspects of the go-to-market strategy, execution, and growth across social channels for 4 house brands • Partners with internal teams to develop consistent, engaging, educational content to increase brand awareness and drive sales • Drives product storytelling through blogs, public relations, and editorials • Collaborates with 3rd party partners and agencies to deploy best practices Show less
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Self Employed
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United States
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700 & Above Employee
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Content Creator | Freelance Marketer
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Feb 2020 - Present
Marketing consultant for local businesses, including web content development, social media content planning and search engine optimized copywriting Marketing consultant for local businesses, including web content development, social media content planning and search engine optimized copywriting
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Mohawk Industries
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United States
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Textile Manufacturing
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700 & Above Employee
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RISE Leadership Development Cohort
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Sep 2019 - Feb 2020
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Ecommerce Marketing Manager
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Jul 2018 - Feb 2020
• Oversaw team of eight responsible for management of products across 30+ national retail sites. Major functions include sku building, photography requisition, copywriting, sales analysis, daily order management, trend identification/forecasting, customer communication• Implemented operational improvements to improve speed to market, grow top-line-sales and increase profitability, reducing labor from 10 customer service representatives to 3• Appointed by President of Mohawk Home to implement process improvements for Walmart retail operations team• Managed all digital marketing initiatives for Mohawk Home.com including website, social media channels (paid and organic), blogger and influencer relations, press releases, User Generated Content, reputation management via online reviews, all consumer communication, and voice-of-the-consumer reporting• Developed digital content for use across retail partner channels, marketing campaigns and Mohawk Home properties (i.e. buying guides, styling guides, video scriptwriting, etc.) Show less
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Campus Brand Manager- Kennesaw State University
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Jul 2019 - Nov 2019
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Marketing Communications Specialist
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Oct 2016 - Jun 2018
• Develop comprehensive digital marketing strategy for Home division of Mohawk Industries• Coordinate, write and edit content for use across social media channels, media outlets, customer websites, email marketing campaigns, marketing collateral, etc.• Day-to-day management of key digital platforms including Facebook, Pinterest, Instagram, YouTube, Houzz and company blogs• Collaborate with marketing agency partners to provide direction for website/blog strategy and content development • Oversee influencer/blogger relations, including discovering new partnership opportunities • Develop marketing campaigns to drive sales/leads to retail partner channels, build brand awareness, drive traffic to Mohawk Home website and increase engagement • Develop and distribute eCommerce focused publication for Mohawk employees and partners• Provide customer service support for eCommerce and dot-com retailers • Support sales team during promotions and events, including major rug markets• Online reputation management and consumer communications Show less
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Ecommerce Analyst
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Dec 2014 - Oct 2016
• Drove cross-channel marketing initiatives to support ecommerce growth strategies for Mohawk Home• Worked with product managers and business stakeholders to understand operational processes and help prioritize features, projects and initiatives that will improve the customer experience, profitability and growth of top line sales. • Managed internal and external partners for omnichannel marketing, databases & creative assets• Led day-to-day relationship with channel partners to maintain positive consumer experience• Planned, managed and analyzed ecommerce sales for national accounts• Curated themed content and product offerings for flash sale accounts• Provided support for online marketing initiatives, including Mohawk Homescapes blog• Assisted with the setup, implementation and management of marketplace accounts via Channel Advisor• Assisted with the creation of SEO-rich copy for product listings • Wrote and edited content for the ecommerce department's internal quarterly newsletter Show less
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Marketing Relevance
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United States
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Advertising Services
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Account Coordinator
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Apr 2014 - Dec 2014
• Managed social media accounts, blogs, and public relations for clients on a national level • Researched and created rich content for client blogs and websites, incorporating SEO strategies • Wrote, edited, pitched and published press releases • Assisted with design and development of various marketing materials and projects • Contributed content to Atlanta Real Estate Forum, a nationally renowned and award winning real estate blog serving the Atlanta area • Optimized content to improve SERP rankings • Utilized social media platforms such as Facebook, Twitter, Pinterest, Houzz, LinkedIn, Google+ and Instagram to promote relevant content and increase engagement on client sites Show less
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EPIC
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United States
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Construction
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1 - 100 Employee
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Marketing Assistant
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Feb 2013 - Jan 2014
• Assisted Business Development team with planning client events • Prepared sales information and presentation materials for team • Coordinated client training program • Managed internal CRM system (Salesforce) • Assisted with variety of administrative duties • Maintained promotional item inventory • Responsible for trade organization support • Provided support for branding and collateral projects • Provided design direction for monthly customer-facing newsletter • Created and managed monthly internal company newsletter • Assisted with management of company website,blog and social media outlets (WordPress) • Assisted with the creation of quarterly magazine including writing, editing, and creative design Show less
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Etowah Scholarship Foundation
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Cartersville, GA
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Administrative Assistant
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Oct 2011 - Feb 2013
• Responsible for written correspondence with 500+ donors, scholarship recipients and school officials in a non-profit setting • Assisted in planning and coordinating multiple fundraisers and events • Provided administrative support to the Executive Director and Office Manager • Managed social media outlets • Responsible for written correspondence with 500+ donors, scholarship recipients and school officials in a non-profit setting • Assisted in planning and coordinating multiple fundraisers and events • Provided administrative support to the Executive Director and Office Manager • Managed social media outlets
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Education
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2009 - 2012
Kennesaw State University
Bachelor of Science (B.S.), Communication and Media Studies
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