Alyssa Chiara

Marketing Director at IISMA Alumni Club
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Contact Information
Location
Jakarta Metropolitan Area, ID
Languages
  • Bahasa Indonesia Native or bilingual proficiency
  • English Professional working proficiency

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Credentials

  • Google SEO Fundamentals
    Coursera
    Jan, 2023
    - Sep, 2024
  • Introduction to Google SEO
    Coursera
    Dec, 2022
    - Sep, 2024
  • Introduction to Digital Marketing
    RevoU
    Sep, 2022
    - Sep, 2024

Experience

    • Indonesia
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Director
      • Oct 2022 - Present

      • Ideate marketing and reach-out strategies through multiple channels • Oversee content production • Collaborate with internal and external partners for education-related events and campaigns • Ideate marketing and reach-out strategies through multiple channels • Oversee content production • Collaborate with internal and external partners for education-related events and campaigns

    • Singapore
    • Internet Marketplace Platforms
    • 100 - 200 Employee
    • CEO Office
      • Jul 2022 - Nov 2022

      • Was involved in the planning and execution of Deall Career Mentoring Festival 2022, a national 1-on-1 mentoring event with 2,500+ participants • Strategized and executed email marketing campaign which reached 200,000+ leads with 56% open rates • Prepared event press releases for 9 online news outlets to increase awareness • Handled collaborations with 5+ KOLs for event promotion • Was involved in the planning and execution of Deall Career Mentoring Festival 2022, a national 1-on-1 mentoring event with 2,500+ participants • Strategized and executed email marketing campaign which reached 200,000+ leads with 56% open rates • Prepared event press releases for 9 online news outlets to increase awareness • Handled collaborations with 5+ KOLs for event promotion

    • Indonesia
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Head of Creative Content for Instagram
      • Aug 2021 - Sep 2022

      • Develops monthly content plan and managed a team of six writers for Instagram Feed and Story • Ensures that the tone, language, and angle fitted the targeted audience (Indonesian Youth aged 18-25) • Increased Instagram story viewers by 20% • Handled collaborations with multiple brands and non-governmental organisations

    • Creative Content Staff Member
      • Feb 2021 - Jul 2021

      • Researched and wrote infographic contents for Instagram • Drafted and posted engaging Instagram stories which peaked at 13k viewers • Created and posted TikTok contents on trending issues related to sexual and reproductive health • Created contents in collaboration with multiple brands and non-governmental organisations

    • Social Media Specialist
      • Aug 2020 - Aug 2021

      Responsible for content planning, designing templates, promoting faculty and university-wide events, and writing several web contents.

    • Layout Editor
      • Jul 2019 - Aug 2020

      Was responsible for handling the layout and format for Jurnal Koneksi, an annual publication of students' research in the Faculty of Communication

Education

  • Universitas Tarumanagara
    Bachelor's degree, Communication Science
    2018 - 2022
  • Nanyang Technological University
    Non-Degree, Humanities/Humanistic Studies
    2022 - 2022
  • SMAK Sang Timur
    High School Diploma, Social Science
    2015 - 2018

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