Experience

Zola

• United States
• Internet Publishing
• 100 - 200 Employee

• Associate Buyer - Zola Baby

  • Apr 2023 - Present

• Associate Buyer - Kitchen and Cleaning

  • Sep 2022 - Present

  - Key assortment strategist for the #1 volume department.- Secured additional margin and maintained co-op funding through vendor negotiations.- Applied market knowledge to drive new product strategy initiatives and achieve sales targets- Managed Merchandising Assistant's development and growth.

• Assistant Buyer - Kitchen and Cleaning

  • Feb 2020 - Sep 2022

  - Oversaw vendor communication across 160 dropship and wholesale partners. Expertly negotiated pricing, shaped assortment strategy and advised on brand performance.- Analyzed and synthesized data for weekly, monthly and quarterly business performance reporting; developed data-driven solutions and insights.- Partnered across teams to reconcile financials, forecast inventory, develop marketing content, and conduct analysis on user behavior.



Macy's

• United States
• Retail
• 700 & Above Employee

• Associate Product Manager

  • May 2018 - Feb 2020

  - Collaborated with design teams to develop trend-right product with the support of data analytics, consumer demographics and creative influence.- Owned overseas cold weather shoe development and responsible for Fall'19 classification growth of 20%.- Managed all costing negotiations with vendors to hit financial targets.

• Product Assistant

  • Feb 2017 - Feb 2020

  - Collaborated with design teams to develop trend-right product with the support of data analytics, consumer demographics and creative influence.- Owned overseas cold weather shoe development and responsible for Fall'19 classification growth of 20%.- Managed all costing negotiations with vendors to hit financial targets.- Work with both domestic and overseas vendor partners on all aspects of product life cycle from strategy to sourcing, sampling, quality, and sales in order to ensure the development of products true to the customer Show less

• Product Assistant

  • Jul 2016 - Jan 2017

  - Strategic partner in relaunch of INC handbag. Supported assortment redesign and led onboarding of new vendor partners.- Managed handbag evening classification which represented 45% of assortment.- Worked with domestic and overseas vendor partners on all aspects of product life cycle.



@bakedbyberlin

• Greater Philadelphia Area

• Personal baking company

  • May 2014 - Dec 2019

  • Instagram account with 3000+ followers and multi-weekly posts • Baked goods auctioned at charity events and sold to acquaintances • Catered Wharton Women’s “Dress for Success” event for over 200 people • Instagram account with 3000+ followers and multi-weekly posts • Baked goods auctioned at charity events and sold to acquaintances • Catered Wharton Women’s “Dress for Success” event for over 200 people



The Daily Pennsylvanian, Inc.

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Marketing Manager

  • Feb 2015 - Feb 2016

  - 20 – 25 hours/week - Manages a staff of students to promote the DP, 34th Street, UTB and a number of other DP products through a variety of creative campaigns - Director of management for DP brand and its product portfolio (34th Street, UTB, PennLets, Innovation Lab, and others). This includes annual readership surveys. - Supports the work of the advertising department by strategizing to increase readership and circulation for the benefit of our local advertising customers - Attends weekly business board meetings where decisions about the business department as a whole are made Show less



Macy's

• United States
• Retail
• 700 & Above Employee

• Merchandising Intern

  • Jun 2015 - Aug 2015

  - Tasked with intern project to analyze activewear industry and find white space within the market - Implemented strategy for marketing and pricing to drive sales - Exposed to MCOM, Product Development and Consumer Insights within the company - Daily analysis of sales in order to be in constant awareness of business and proactive in combating market changes - Tasked with intern project to analyze activewear industry and find white space within the market - Implemented strategy for marketing and pricing to drive sales - Exposed to MCOM, Product Development and Consumer Insights within the company - Daily analysis of sales in order to be in constant awareness of business and proactive in combating market changes



34th Street Magazine

• Marketing Director

  • Jan 2015 - Feb 2015

  - Promoting, branding, collaborating with advertisers- Working specifically to promote special issues of the magazine and event planning- Marketing 34th Street as an engaging magazine and transforming it into a profitable venture- Curator of sponsored content

• Food and Drink Editor, Web Producer

  • Jan 2014 - Jan 2015

  • Curate content for weekly magazine and semester Dining Guide• Create story-lists, writing articles and editing others work• Launched new website as part of design team • Implemented a stronger brand for the magazine through online content



SheSpeaks Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing/Social Media Intern

  • May 2014 - Aug 2014

  • Created marketing program copy for companies such as L’Oreal and Febreeze • Conducted blogger research for the potential recruitment for programs • Drafted dozens of tweets, Instagram and Facebook posts for social media per week • Increased social media following on Pinterest, Twitter and Instagram by about 40% • Created marketing program copy for companies such as L’Oreal and Febreeze • Conducted blogger research for the potential recruitment for programs • Drafted dozens of tweets, Instagram and Facebook posts for social media per week • Increased social media following on Pinterest, Twitter and Instagram by about 40%



The Daily Pennsylvanian, Inc.

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Beat Reporter

  • Jan 2013 - Jan 2014

  • Write 2-3 times a week covering stories on campus • Researched and reported on campus and Philadelphia events • Write 2-3 times a week covering stories on campus • Researched and reported on campus and Philadelphia events



SCENE

• Greater New York City Area

• Editorial Intern

  • May 2013 - Aug 2013

  • Wrote daily blog posts for the website and articles in the print magazine • Communicated with outside fashion and beauty companies for photo requests • Assisted on Cover Shoot of John Legend • Researched information for designers and articles • Wrote daily blog posts for the website and articles in the print magazine • Communicated with outside fashion and beauty companies for photo requests • Assisted on Cover Shoot of John Legend • Researched information for designers and articles