Experience

Perfect Snacks

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Senior Design Manager

  • Jan 2021 - Present



OGIO, Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Brand Project Manager

  • Feb 2020 - Jan 2021

  From 2017 to present, brought 40+ new products to market in the travel, lifestyle, and sports gear spaces by providing Art Direction and asset creation for all marketing needs.Established OGIO’s brand platform, brand guidelines, brand voice and tone, consumer personas, and brought the brand positioning to life through marketing materials.Doubled previous years sales by providing insight and production of all creative assets for a robust Ecomm marketing strategy.Developed marketing and targeting opportunities within product lines by analyzing data to understand consumer wants, needs, and beliefs for product launches.Led Marketing and Creative team on all go-to-market strategy including campaign briefings on campaign briefing, overall strategy, timelines, visual look and feel, asset creation, and launch plan.Art Directed photoshoots by leading concepting, shotlists, product styling, model selection, outfitting, and prop curation.Design and execute creative assets for all marketing needs, including catalogs, retail displays, Ecomm assets, social posts, digital ads, and print collateral.

• Sr. Graphic Designer

  • Aug 2017 - Jan 2021

  Increased audience engagement and sales by relaunching the OGIO brand. Oversaw and managed marketing creative needs, including brand positioning, art direction, photography needs, social strategy, brand, and product storytelling.Built visual identities for seasonal product launches, brought to life through brand photography, catalogs, website assets, digital ads, social posts, and print collateral.Supported retail partners (Amazon, Dicks Sporting Goods, Target, Staples) with creative needs, including retail displays, digital ads, and print collateral.Built out internal and external presentations used for brand strategy, product education, prospecting, and pitching.



Marketwave

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director

  • May 2016 - Aug 2017

  Managed and delivered creative projects including website design, branding, environmental design, video production, on-site Art Direction, and print work.Developed and pitched creative concepts to clients in industries including healthcare, gas and electric, construction, food and beverage, and non-profit.Managed tight client deadlines and budgets on multiple projects at a time.Stayed connected with trends and industry best practices, bringing them to life in creative work.

• Assistant Art Director

  • Jan 2014 - May 2016

  Collaborated with the creative team on projects including website design, branding, environmental design, video production, on-site Art Direction, and print work.Contributed to client meetings by pitching and managing the production of pitch boards, books, and digital presentation.Promoted the Marketwave brand by redesigning agency website, print collateral, office design, and relaunch video.



Texas Christian University

• United States
• Higher Education
• 700 & Above Employee

• Office Assistant- Film, Television, and Digital Media School

  • 2010 - Jan 2014



Legacy Health Strategies

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Graphic Design Assistant

  • 2009 - Jan 2014

  Aided in the production of print and interactive design projects.Participated in client and creative meetings.



Jacob Tyler Brand & Digital Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Graphic Design Intern

  • Jun 2013 - Jul 2013

  Aided in the production of print and interactive design projects.Participated in client and creative meetings.