Alyssa Battaglia

Associate Director, Media at CMI Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
Philadelphia, Pennsylvania, United States, US

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Bio

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Credentials

  • Twitter Flight School
    Twitter
    Oct, 2017
    - Nov, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Sep, 2017
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Dec, 2017
    - Nov, 2024
  • Google AdWords Search Certification
    Google
    Mar, 2018
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Associate Director, Media
      • Oct 2023 - Present

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Associate Director, Media
      • Sep 2022 - Sep 2023

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Media Supervisor
      • Sep 2021 - Sep 2022

    • Senior Media Planner
      • Oct 2020 - Sep 2021

    • Media Planner
      • Nov 2019 - Oct 2020

    • Associate Media Planner
      • Jun 2018 - Nov 2019

      Both assisting and facilitating the everyday planning, execution, management and reporting of multi-channel advertising campaigns for a highly respected Pharmaceutical brand.I have taken on roles of importance / leadership through: - Team ownership of competitive tool CD Promo - Aiding in monthly newsletter for internal team and brand teams on important supplier updates - Onboarding new team members on organization and client-specific processes

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Content Creator
      • Dec 2017 - May 2018

      Promoted March, 2018 based on strong performance. - Rejuvenate and create vendor biographies to entice readers - Communicate with content team for edits and discussion - Research necessary background information for designated location Promoted March, 2018 based on strong performance. - Rejuvenate and create vendor biographies to entice readers - Communicate with content team for edits and discussion - Research necessary background information for designated location

    • United States
    • Higher Education
    • 700 & Above Employee
    • Administrative Assistant at Penn State Football Office
      • Aug 2016 - May 2018

      I greet visitors, manage phone calls and handle some organizational jobs around the office. Both in person and on the phone, I do my best to answer our visitors questions and put them in contact with the right person for their requests. Some skill sets I utilize in this job are organization, communication, timelines and interpersonal skills. I greet visitors, manage phone calls and handle some organizational jobs around the office. Both in person and on the phone, I do my best to answer our visitors questions and put them in contact with the right person for their requests. Some skill sets I utilize in this job are organization, communication, timelines and interpersonal skills.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Planning Intern
      • Jun 2017 - Aug 2017

      I work in the Media Department doing both planning and buying for my internship with Tierney. Platforms I have become familiar with include Google Analytics, Facebook Ad Manager, DDM, Google AdWords and Bing Ads to name a few. This internship has also furthered my skills within Microsoft Excel and my ability to pull and analyze data. In addition to my duties for the department, I completed an intern project; a fully integrated marketing campaign for our "client," KIND Snacks. Though I was in charge of the media portion of the project, I also worked a lot on the creative. To view a brief of this project, please see the attachment. Show less

    • Secretary
      • Apr 2016 - Apr 2017

      After being elected by my teammates for the position of Secretary, I took over all team and parent communications, attendance, practice logistics as well as deliberation with the executive board for main events. I proactively suggested that each executive member keep notes, details and suggestions about their positions so as to make changes in leadership a more seamless transition, something new executive members have appreciated greatly. After being elected by my teammates for the position of Secretary, I took over all team and parent communications, attendance, practice logistics as well as deliberation with the executive board for main events. I proactively suggested that each executive member keep notes, details and suggestions about their positions so as to make changes in leadership a more seamless transition, something new executive members have appreciated greatly.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Brand Ambassador
      • Jun 2016 - Aug 2016

      As a Brand Ambassador for Reppr, I helped spread word of the company to peers in my area, predominantly via social media posts like Instagram and Facebook. As a Brand Ambassador for Reppr, I helped spread word of the company to peers in my area, predominantly via social media posts like Instagram and Facebook.

  • Penn State Movin' On
    • State College, PA
    • Promo Team Member
      • Oct 2015 - May 2016

      As a member of the Promo Team, my job was to promote Movin' On, an end-of-school concert that was free for all Penn State students. In addition, we helped members of the Core Committee with set-up, tear-down and mid-concert proceedings. As a member of the Promo Team, my job was to promote Movin' On, an end-of-school concert that was free for all Penn State students. In addition, we helped members of the Core Committee with set-up, tear-down and mid-concert proceedings.

    • Shift Manager
      • Jun 2015 - Aug 2015

      For this job, I manned registers as well as engaged with customers to inform them about our specialized product. As Shift Manager, I designated duties for fellow workers on the shift to ensure the shop ran smoothly. For this job, I manned registers as well as engaged with customers to inform them about our specialized product. As Shift Manager, I designated duties for fellow workers on the shift to ensure the shop ran smoothly.

  • JCC South Hills
    • Pittsburgh, PA
    • Summer Camp Counselor
      • Jun 2015 - Aug 2015

      As a Counselor for this day camp, I led a group of 10-20 (varied each day/week) children going into the first grade in games and activities. As a Counselor for this day camp, I led a group of 10-20 (varied each day/week) children going into the first grade in games and activities.

Education

  • Penn State University
    Bachelor of Arts - BA, Communications, Advertising
    2014 - 2018
  • Mt. Lebanon High School
    2010 - 2014

Community

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