Alyssa Battaglia
Associate Director, Media at CMI Media Group- Claim this Profile
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Topline Score
Bio
Credentials
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Twitter Flight School
TwitterOct, 2017- Nov, 2024 -
Hootsuite Platform Certification
HootsuiteSep, 2017- Nov, 2024 -
Google Analytics Individual Qualification
GoogleDec, 2017- Nov, 2024 -
Google AdWords Search Certification
GoogleMar, 2018- Nov, 2024
Experience
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CMI Media Group
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United States
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Advertising Services
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700 & Above Employee
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Associate Director, Media
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Oct 2023 - Present
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Heartbeat
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United States
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Advertising Services
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100 - 200 Employee
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Associate Director, Media
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Sep 2022 - Sep 2023
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CMI Media Group
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United States
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Advertising Services
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700 & Above Employee
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Media Supervisor
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Sep 2021 - Sep 2022
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Senior Media Planner
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Oct 2020 - Sep 2021
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Media Planner
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Nov 2019 - Oct 2020
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Associate Media Planner
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Jun 2018 - Nov 2019
Both assisting and facilitating the everyday planning, execution, management and reporting of multi-channel advertising campaigns for a highly respected Pharmaceutical brand.I have taken on roles of importance / leadership through: - Team ownership of competitive tool CD Promo - Aiding in monthly newsletter for internal team and brand teams on important supplier updates - Onboarding new team members on organization and client-specific processes
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WeddingWire
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Content Creator
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Dec 2017 - May 2018
Promoted March, 2018 based on strong performance. - Rejuvenate and create vendor biographies to entice readers - Communicate with content team for edits and discussion - Research necessary background information for designated location Promoted March, 2018 based on strong performance. - Rejuvenate and create vendor biographies to entice readers - Communicate with content team for edits and discussion - Research necessary background information for designated location
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Penn State University
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United States
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Higher Education
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700 & Above Employee
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Administrative Assistant at Penn State Football Office
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Aug 2016 - May 2018
I greet visitors, manage phone calls and handle some organizational jobs around the office. Both in person and on the phone, I do my best to answer our visitors questions and put them in contact with the right person for their requests. Some skill sets I utilize in this job are organization, communication, timelines and interpersonal skills. I greet visitors, manage phone calls and handle some organizational jobs around the office. Both in person and on the phone, I do my best to answer our visitors questions and put them in contact with the right person for their requests. Some skill sets I utilize in this job are organization, communication, timelines and interpersonal skills.
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Tierney
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United States
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Advertising Services
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1 - 100 Employee
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Media Planning Intern
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Jun 2017 - Aug 2017
I work in the Media Department doing both planning and buying for my internship with Tierney. Platforms I have become familiar with include Google Analytics, Facebook Ad Manager, DDM, Google AdWords and Bing Ads to name a few. This internship has also furthered my skills within Microsoft Excel and my ability to pull and analyze data. In addition to my duties for the department, I completed an intern project; a fully integrated marketing campaign for our "client," KIND Snacks. Though I was in charge of the media portion of the project, I also worked a lot on the creative. To view a brief of this project, please see the attachment. Show less
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Penn State Women's Club Lacrosse
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State College, PA
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Secretary
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Apr 2016 - Apr 2017
After being elected by my teammates for the position of Secretary, I took over all team and parent communications, attendance, practice logistics as well as deliberation with the executive board for main events. I proactively suggested that each executive member keep notes, details and suggestions about their positions so as to make changes in leadership a more seamless transition, something new executive members have appreciated greatly. After being elected by my teammates for the position of Secretary, I took over all team and parent communications, attendance, practice logistics as well as deliberation with the executive board for main events. I proactively suggested that each executive member keep notes, details and suggestions about their positions so as to make changes in leadership a more seamless transition, something new executive members have appreciated greatly.
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Reppr
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United States
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Software Development
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1 - 100 Employee
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Brand Ambassador
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Jun 2016 - Aug 2016
As a Brand Ambassador for Reppr, I helped spread word of the company to peers in my area, predominantly via social media posts like Instagram and Facebook. As a Brand Ambassador for Reppr, I helped spread word of the company to peers in my area, predominantly via social media posts like Instagram and Facebook.
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Penn State Movin' On
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State College, PA
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Promo Team Member
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Oct 2015 - May 2016
As a member of the Promo Team, my job was to promote Movin' On, an end-of-school concert that was free for all Penn State students. In addition, we helped members of the Core Committee with set-up, tear-down and mid-concert proceedings. As a member of the Promo Team, my job was to promote Movin' On, an end-of-school concert that was free for all Penn State students. In addition, we helped members of the Core Committee with set-up, tear-down and mid-concert proceedings.
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Piccadilly Artisan Yogurt
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Pittsburgh, PA
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Shift Manager
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Jun 2015 - Aug 2015
For this job, I manned registers as well as engaged with customers to inform them about our specialized product. As Shift Manager, I designated duties for fellow workers on the shift to ensure the shop ran smoothly. For this job, I manned registers as well as engaged with customers to inform them about our specialized product. As Shift Manager, I designated duties for fellow workers on the shift to ensure the shop ran smoothly.
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JCC South Hills
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Pittsburgh, PA
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Summer Camp Counselor
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Jun 2015 - Aug 2015
As a Counselor for this day camp, I led a group of 10-20 (varied each day/week) children going into the first grade in games and activities. As a Counselor for this day camp, I led a group of 10-20 (varied each day/week) children going into the first grade in games and activities.
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Education
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Penn State University
Bachelor of Arts - BA, Communications, Advertising -
Mt. Lebanon High School