Alyssa Fracalossi (Bronander)
Director of Influencer Marketing at Jones Road Beauty- Claim this Profile
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Bio
Ngozi Musa
I worked with Alyssa on community and ambassador strategy, communication and engagement. Alyssa is very knowledgeable in the space and extremely organized. Alyssa's ability to think both strategically and creatively are unmatched. She knows how to bring an idea to life by providing actionable and tangible steps, but also think big. I have had the pleasure of not only working with her professionally, but also learning from her and being mentored by her.
LinkedIn User
My experience working with Alyssa on a consulting and strategy project was nothing but positive. She has an in-depth knowledge of the digital space & is exceptionally organized. Alyssa has the ability to understand the minutia while thinking strategically and big picture -a rare combination. From a brand marketing perspective, Alyssa just gets it. I would welcome the opportunity to work with Alyssa again and would give her my highest recommendation.
Ngozi Musa
I worked with Alyssa on community and ambassador strategy, communication and engagement. Alyssa is very knowledgeable in the space and extremely organized. Alyssa's ability to think both strategically and creatively are unmatched. She knows how to bring an idea to life by providing actionable and tangible steps, but also think big. I have had the pleasure of not only working with her professionally, but also learning from her and being mentored by her.
LinkedIn User
My experience working with Alyssa on a consulting and strategy project was nothing but positive. She has an in-depth knowledge of the digital space & is exceptionally organized. Alyssa has the ability to understand the minutia while thinking strategically and big picture -a rare combination. From a brand marketing perspective, Alyssa just gets it. I would welcome the opportunity to work with Alyssa again and would give her my highest recommendation.
Ngozi Musa
I worked with Alyssa on community and ambassador strategy, communication and engagement. Alyssa is very knowledgeable in the space and extremely organized. Alyssa's ability to think both strategically and creatively are unmatched. She knows how to bring an idea to life by providing actionable and tangible steps, but also think big. I have had the pleasure of not only working with her professionally, but also learning from her and being mentored by her.
LinkedIn User
My experience working with Alyssa on a consulting and strategy project was nothing but positive. She has an in-depth knowledge of the digital space & is exceptionally organized. Alyssa has the ability to understand the minutia while thinking strategically and big picture -a rare combination. From a brand marketing perspective, Alyssa just gets it. I would welcome the opportunity to work with Alyssa again and would give her my highest recommendation.
Ngozi Musa
I worked with Alyssa on community and ambassador strategy, communication and engagement. Alyssa is very knowledgeable in the space and extremely organized. Alyssa's ability to think both strategically and creatively are unmatched. She knows how to bring an idea to life by providing actionable and tangible steps, but also think big. I have had the pleasure of not only working with her professionally, but also learning from her and being mentored by her.
LinkedIn User
My experience working with Alyssa on a consulting and strategy project was nothing but positive. She has an in-depth knowledge of the digital space & is exceptionally organized. Alyssa has the ability to understand the minutia while thinking strategically and big picture -a rare combination. From a brand marketing perspective, Alyssa just gets it. I would welcome the opportunity to work with Alyssa again and would give her my highest recommendation.
Experience
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Jones Road Beauty
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United States
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Manufacturing
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1 - 100 Employee
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Director of Influencer Marketing
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Aug 2023 - Present
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Alyssa Bronander LLC
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Greater New York City Area
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Brand, Community & Influencer Marketing Specialist
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Oct 2017 - Jul 2023
Consulting on brand strategy, community building, partnerships, and creator/influencer marketing. Past Clients: Amazon, Outdoor Voices, Sakara Life, Buffy, Coterie, Daily Harvest, Sally Hansen, Loop, Rootless, Shibumi Shade, MGemi, Hungryroot, Marc Jacobs Fragrances, Clique Media Group, Raised Real, Function of Beauty, BHLDN, Rockets of Awesome and WhoWhatWear Collection. Consulting on brand strategy, community building, partnerships, and creator/influencer marketing. Past Clients: Amazon, Outdoor Voices, Sakara Life, Buffy, Coterie, Daily Harvest, Sally Hansen, Loop, Rootless, Shibumi Shade, MGemi, Hungryroot, Marc Jacobs Fragrances, Clique Media Group, Raised Real, Function of Beauty, BHLDN, Rockets of Awesome and WhoWhatWear Collection.
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Amazon
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United States
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Software Development
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700 & Above Employee
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Sr. Business Development Manager - Amazon Fashion
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Jun 2021 - Oct 2021
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Rent The Runway
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United States
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Retail
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300 - 400 Employee
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Senior Manager, Growth
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Jul 2019 - Jul 2020
Leading the launch and 360-operational execution of the RTR Ambassador program– setting the vision, defining strategy and scaling the program. Grew program to over 8,000 brand ambassadors, amplifying organic brand storytelling and resulting in transformative customer acquisition in less than 1 year. Leading the launch and 360-operational execution of the RTR Ambassador program– setting the vision, defining strategy and scaling the program. Grew program to over 8,000 brand ambassadors, amplifying organic brand storytelling and resulting in transformative customer acquisition in less than 1 year.
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Hinge
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United States
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Software Development
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200 - 300 Employee
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Head Of Partnerships
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Jan 2019 - Jul 2019
Identified partnerships among like-minded brands resulting in press and brand awareness. Projects included collaboration with Society6, Freehand Hotels, and Hinge’s Pride Prom hosted by Jonathan VanNess, resulting in $25K+ donated to It Gets Better Project as well as print and digital coverage by The New York Times. Identified partnerships among like-minded brands resulting in press and brand awareness. Projects included collaboration with Society6, Freehand Hotels, and Hinge’s Pride Prom hosted by Jonathan VanNess, resulting in $25K+ donated to It Gets Better Project as well as print and digital coverage by The New York Times.
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Buffy
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United States
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Manufacturing
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1 - 100 Employee
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Senior Marketing Manager
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Oct 2017 - May 2018
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Rent The Runway
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United States
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Retail
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300 - 400 Employee
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Senior Content Strategist
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Sep 2016 - Oct 2017
- Ideates and executes on integrated, omni-channel marketing initiatives, leading all social activations- Conceived and launched the RTR Collective, a network of influencers leveraged for brand activations. - Launched RTR Snapchat “Virtual Try On,” and Instagram Stories “First Dibs,” activations written up by PSFK and Digiday for the innovative use of the platforms
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Manager, Social Media
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Mar 2015 - Sep 2016
- Content Development- Influencer Activation- Social Brand Awareness- Reporting & Optimization
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Weber Shandwick
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Digital Manager
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Jun 2014 - Mar 2015
- Client lead on Unilever Beauty accounts: Suave and CLEAR hair care brands - Delivered and executed strategy for launches and social media, working with the global brand teams - Led account activity and drove the strategic and editorial direction of paid and organic content. - Managed, tracked and reported on program against client’s KPIs. - Tapped to participate in top client brainstorms across all agency verticals to promote social innovation - Directly managed team that included an Account Executive, Community Managers and Creatives across client portfolio Show less
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Digital Brand Architects
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Aug 2013 - Jun 2014
- Client lead on key strategic accounts including Juicy Couture and VINCE- Led account activity and drove editorial direction, campaign execution and management of client social platforms. - Tracked and reported on results against client’s KPIs.- Managed & maintained relationships with brand-aligned influencers; developed strategic influencer campaigns including product seedings and events - Directly managed teams of Community Managers across client and project portfolio
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Community Manager
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Sep 2012 - Aug 2013
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Toys"R"Us
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United States
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Retail
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700 & Above Employee
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Assistant Manager, Social Media
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Jul 2011 - Sep 2012
- Social Strategy - Reporting & Optimization - Social Listening & Monitoring - Vendor Management - Social Strategy - Reporting & Optimization - Social Listening & Monitoring - Vendor Management
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Marist College
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United States
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Higher Education
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700 & Above Employee
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Integrated Communication Intern at School of Communication & the Arts
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Sep 2010 - Jan 2011
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Consumer Reports
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United States
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Technology, Information and Media
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400 - 500 Employee
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Communications Department Intern
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May 2009 - Aug 2010
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Education
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2007 - 2011
Marist College
Bachelor of Arts (B.A.), Public Relations, Communication Studies, Global Studies
Community
