Alyssa Floyd

Co Managing Director at Voice Z Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Cary, North Carolina, United States, US
Languages
  • French Limited working proficiency

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Krysta Mack

I work with Alyssa in Voice Z Digital, the student run marketing agency on campus. She is Co Managing Director, so I report directly to her. She does a wonderful job; she is super personable and easy to talk to. I know whenever I have a question or need help on anything, I can go to her. She is so knowledgeable on everything digital marketing, which allows her to give great insight and recommendations for presentations. Her feedback has truly helped me become a better marketing strategist. The organization is only a few years old, so it is still working out some kinks. However with Alyssa running class, everything runs smoothly. She has helped get Voice Z Digital to where it is today - with more training for marketing strategists, hands on assistance with client relations, and much more. I trust Alyssa, and I know I can go to her for any advice (professional and personal). Alyssa is a joy to work with and I think she has so much value to add, wherever her future career takes her.

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Credentials

  • SharePoint Online Essential Training: The Basics
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Inbound Marketing
    HubSpot
    Aug, 2020
    - Oct, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Co Managing Director
      • May 2022 - Present

      • Reinvent framework for associate background training on audit processes and agency services• Coordinate organization of work sessions, class agendas, and client teams• Network with guest speakers for workshops, class visits, and internship opportunities for students

    • Director of Social Media
      • May 2021 - Jun 2022

      • Introduce UNH Marketing Symposium to “TikTok & Social” segment to seventy audience members• Implement TikTok into agency’s digital strategy and client offerings• Collect quantitative date from audits of social media and digital marketing strategies for four clients and counting• Execute six-month social campaigns utilizing client photographs, captions, and graphic design software (Canva)

    • Marketing Specialist
      • Apr 2020 - Jun 2022

      • Perform audits of clients’ overall social media and digital marketing strategy• Create and implement plans for improved website design, social media accounts, and search engine efficiency• Recruit local marketing agencies for mentorship and client relations

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Social Media Assistant
      • Aug 2022 - Present

      • Coordinate student features for Paul College Instagram reel/TikTok content • Research competitive strategies for university usage of Facebook and LinkedIn platforms • Brainstorm and shoot video content to engage prospective student audience • Ensure alignment of social content with Paul College pillars of inclusivity, expand academic excellence, and experiential learning initiatives • Coordinate student features for Paul College Instagram reel/TikTok content • Research competitive strategies for university usage of Facebook and LinkedIn platforms • Brainstorm and shoot video content to engage prospective student audience • Ensure alignment of social content with Paul College pillars of inclusivity, expand academic excellence, and experiential learning initiatives

    • United States
    • Software Development
    • 700 & Above Employee
    • General Marketing Intern- Ring Alarm
      • May 2022 - Aug 2022

      • Analyze product launch life cycle and timelines of Ring Alarm devices • Research competitive strategies integrating user experience with Ring accessories • Write PRDs, share user stories, and learn marketing functions of Ring and their alignment with the product launch process • Analyze product launch life cycle and timelines of Ring Alarm devices • Research competitive strategies integrating user experience with Ring accessories • Write PRDs, share user stories, and learn marketing functions of Ring and their alignment with the product launch process

    • Netherlands
    • Retail
    • 700 & Above Employee
    • Food Lion Loyalty and Shopper Marketing Intern
      • May 2021 - Aug 2021

      - Built internal Sharepoint site for form automation, file collaboration, and document storage - Optimized vendor form submission through adaptation to Microsoft Forms and Power Automate - Learned grocery CPG marketing including e-commerce, loyalty programs, copient ads, etc - Develop Food Lion’s cross-functional relationships with Ahold Delhaize brands on vendor portal platform - Built internal Sharepoint site for form automation, file collaboration, and document storage - Optimized vendor form submission through adaptation to Microsoft Forms and Power Automate - Learned grocery CPG marketing including e-commerce, loyalty programs, copient ads, etc - Develop Food Lion’s cross-functional relationships with Ahold Delhaize brands on vendor portal platform

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Marketing and Fundraising Committee Head
      • Aug 2020 - Jul 2021

      - Implement TikTok account into digital marketing strategy, including "Summer Intern Spotlight" series - Create flyers, social media posts, and stories for Alpha Kappa Psi Instagram, TikTok, Facebook and LinkedIn - Lead and manage team of six individuals in fundraising efforts - Complete training for professional development in interviewing, event planning, and leadership - Implement TikTok account into digital marketing strategy, including "Summer Intern Spotlight" series - Create flyers, social media posts, and stories for Alpha Kappa Psi Instagram, TikTok, Facebook and LinkedIn - Lead and manage team of six individuals in fundraising efforts - Complete training for professional development in interviewing, event planning, and leadership

  • Town of Sandwich
    • Sandwich, NH
    • Head Lifeguard
      • Jun 2017 - Sep 2020

      • Oversaw team of lifeguards in beach safety procedures and facility upkeep • Restructured town swim lessons for local children ages three through twelve • Enforced COVID-19 beach procedures including capacity limits and social distancing • Oversaw team of lifeguards in beach safety procedures and facility upkeep • Restructured town swim lessons for local children ages three through twelve • Enforced COVID-19 beach procedures including capacity limits and social distancing

    • United States
    • Wellness and Fitness Services
    • Tennis Coach
      • Jun 2020 - Aug 2020

      • Organized and taught eight-week tennis lesson program for children aged five to seventeen • Administered COVID-19 protocol in social distancing participants and sanitization practices • Organized and taught eight-week tennis lesson program for children aged five to seventeen • Administered COVID-19 protocol in social distancing participants and sanitization practices

Education

  • University of New Hampshire Peter T. Paul College of Business and Economics
    Bachelor of Business Administration - BBA, Marketing and International Business & Economics
    2019 - 2023
  • The American Business school of Paris
    Marketing, International Business
    2022 - 2022

Community

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