Events Coordinator

• May 2022 - Present

Conferences, meetups, and university engagements Conferences, meetups, and university engagements

Member

• May 2023 - Present

Founder

• Oct 2022 - Present

WiBlock Org is on a mission to create an inclusive and safe environment that connects college womxn and Web 3 professionals WiBlock Org is on a mission to create an inclusive and safe environment that connects college womxn and Web 3 professionals

Events Coordinator

• May 2022 - Present

Alumni Advisor

• Aug 2022 - Present

General advisor and leading NEU WiBlock Hub (womxn in blockchain)

President

• Jan 2022 - Aug 2022

- A founding team member who helped structure the club and prospected 650+ new members during our first semester- Led and managed all e-board members on executing events, marketing, research, education, tech development, podcast, and governance- Worked with the university and industry professionals to advance initiatives and create more opportunities for members- Co-authored the “Cambrian Explosion of Stablecoins” paper with CoinMetrics and other e-board members- Participated in governance voting for Tribe DAO Show less

Vice President & Founding Member

• Apr 2021 - Jan 2022

Volunteer

• Dec 2022 - Present

Education Director

• Aug 2022 - May 2023

Serving on the national minor board under VP of New Member Education and assisting 5 chapters on the 6 week intake process Serving on the national minor board under VP of New Member Education and assisting 5 chapters on the 6 week intake process

DeFi Program Coordinator

• May 2022 - Jul 2022

Taught a class of 40 students on the fundamentals of decentralized finance (DeFi) Taught a class of 40 students on the fundamentals of decentralized finance (DeFi)

Alpha Upsilon Charter Treasurer

• Feb 2021 - May 2022

- Assisted the establishment of new charter by setting up banking records and financing procedures - Prospected and reached out to organizations such as Strong Women Strong Girls and the Greater Boston Food Bank - Assisted the establishment of new charter by setting up banking records and financing procedures - Prospected and reached out to organizations such as Strong Women Strong Girls and the Greater Boston Food Bank

Mentor

• Sep 2020 - Apr 2022

Director of Events

• Jun 2020 - May 2021

- Spearheaded professional events by sourcing and corresponding with speakers working in the FinTech space- Worked closely with the marketing team on delivery of event materials and drove a 50% increase in social followings- Collaborated with Northeastern clubs and professors to conduct educational sessions

Marketing Intern

• Nov 2020 - Apr 2021

Marketing Content & Digital Associate

• Jun 2020 - Dec 2020

- Managed blog posts and social media copies for thought leadership content and published on the website and newsletters - Assisted the PR and events team on coordinating press opportunities and performance reporting - Coordinated with senior management to ensure consistent delivery of subject-matter expert content - Facilitated the launch of October Cybersecurity Awareness campaigns by developing content and marketing materials - Managed blog posts and social media copies for thought leadership content and published on the website and newsletters - Assisted the PR and events team on coordinating press opportunities and performance reporting - Coordinated with senior management to ensure consistent delivery of subject-matter expert content - Facilitated the launch of October Cybersecurity Awareness campaigns by developing content and marketing materials

Marketing Analyst

• Sep 2019 - Dec 2019

- Initiated Perigold discovery ad creative test on Google Ads and adjusted campaign bids based on performance - Launched holiday creatives such as Black Friday Cyber Monday on Facebook and AppNexus and evaluated efficiency - Constructed and updated KPIs for multiple Wayfair brands including click through rates, conversion rates, and AC%NR - Initiated Perigold discovery ad creative test on Google Ads and adjusted campaign bids based on performance - Launched holiday creatives such as Black Friday Cyber Monday on Facebook and AppNexus and evaluated efficiency - Constructed and updated KPIs for multiple Wayfair brands including click through rates, conversion rates, and AC%NR

Marketing Analyst

• Jan 2019 - Jun 2019

Team Placement: Site-Retargeting - Built over 50 social campaigns and extensive audience displays using Facebook and AppNexus - Created granular trackers for display and social ad campaigns to monitor impressions, spend, revenue, and efficiency - Collaborated cross-functionally with different stakeholders to ensure net production from other analyst teams - Launched several brand creative overlay tests for Wayfair promotional holidays to drive repeating customers back to site Team Placement: Site-Retargeting - Built over 50 social campaigns and extensive audience displays using Facebook and AppNexus - Created granular trackers for display and social ad campaigns to monitor impressions, spend, revenue, and efficiency - Collaborated cross-functionally with different stakeholders to ensure net production from other analyst teams - Launched several brand creative overlay tests for Wayfair promotional holidays to drive repeating customers back to site

North America Marketing Representative

• Sep 2018 - Sep 2018

Brand Marketing Coordinator

• May 2018 - Aug 2018

- Translated speeches and press releases for Shede Spirits launch party by providing assistance to the PR department- Researched travel agencies, financial services, automotive and watch companies for cross-promotion opportunities- Developed copy for Shede Spirits’ press releases and offered hospitality to various media companies- Facilitated exhibit at the World Brand Summit and introduction to various investors and media outlets

Founder

• Sep 2016 - Jun 2017

- Spearheaded a charity music festival by procuring acts, designing media creatives and directly marketing on campus - Negotiated logistics and coordinated with school department leaders to invite professional DJ’s and musicians to the event - Raised over 3000 HKD with proceeds going to Crossroads Foundation to support underprivileged people worldwide - Presented the project experience to teachers and students, including the preparation, communication, obstacles, and future improvements. The project received "Distinction" award. Show less

Summer Analyst

• Jul 2016 - Aug 2016

- Conducted due diligence on start-ups for investment opportunities and analyzed findings with managing directors - Tracked and prospected multiple companies in the Chinese market to examine trends in the technology industry - Presented research analysis on “Innovation and Technology in Modern Management” at the company summit - Conducted due diligence on start-ups for investment opportunities and analyzed findings with managing directors - Tracked and prospected multiple companies in the Chinese market to examine trends in the technology industry - Presented research analysis on “Innovation and Technology in Modern Management” at the company summit

Finance Intern

• Jun 2016 - Aug 2016

- Collected data on Mergers and Acquisition cases and Financial Statements using Wind Financial Terminal - Translated for American & German customers during conferences and field visits - Notetaker for conference meetings - Collected data on Mergers and Acquisition cases and Financial Statements using Wind Financial Terminal - Translated for American & German customers during conferences and field visits - Notetaker for conference meetings