Experience

Sam’s Club Member Access Platform (MAP)

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Mar 2023 - Present



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Associate Director

  • Apr 2021 - Mar 2023

• Media Supervisor

  • Aug 2017 - Apr 2021



Maxus Global

• United States
• Advertising Services
• 200 - 300 Employee

• Media Planner

  • Aug 2016 - Aug 2017

  NBCU- USA Network -Collaborated with team to shape new objectives and media strategies that align with the network’s re-brand -Created strategic multi-media campaigns that are designed to not only drive-tune in, but to also invite users into exploring deeper themes of the show through engaging custom content -Monitored pacing (Sizmek, Moat and Google DV360) and identified optimizations to ensure campaign success -Developed extensive, in-depth post-campaign analyses to measure success and identify learnings for the network, individual programs and future media partners -Led weekly client status meetings to manage expectations, address setbacks and discuss larger account management items Show less



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Integrated Strategist- HBO

  • Jul 2015 - Aug 2016

  - Planned and executed integrated marketing campaigns to promote tune-in for programming and home entertainment sales- Built strategic framework and created custom target audiences for each campaign dependent on varying marketing objectives-Collaborated with team to create and presented both strategic approach and media recommendation decks to the client-Worked between both the client and media partners daily to facilitate deliverables, manage expectations and maximize efficiency cross-platform-Utilized research tools and leverage marketplace insights and trends to create innovative campaigns to showcase client's content-Supervised, train and delegated work to the Integrated Coordinator Show less

• Integrated Coordinator- HBO

  • Jul 2014 - Jul 2015

  Supported the Strategist and Supervisor in execution of each campaign and contributed to media plan development Lead RFP distribution, organization and analysis Managed deadlines of deliverables for both the client and partners Identified and resolved billing discrepancies for all media



Billboard

• United States
• Book and Periodical Publishing
• 200 - 300 Employee

• Marketing Events Intern

  • Jun 2013 - Aug 2013