Experience

ToursByLocals

• Canada
• Travel Arrangements
• 100 - 200 Employee

• Marketing Manager

  • Apr 2023 - Present



Nestlé Purina North America

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Manager (Brand)

  • Jun 2017 - Mar 2023

  Managing an ever-changing portfolio of cat and dog treats, snacks and foods -Lead and implement Canadian projects to drive growth and value in priority areas - Strong relationship building skills and experience leading stakeholders and partners to drive cross functional programs -Define project scope and objectives, involving all relevant team members ensuring feasibility and building comprehensive project documentation Managing an ever-changing portfolio of cat and dog treats, snacks and foods -Lead and implement Canadian projects to drive growth and value in priority areas - Strong relationship building skills and experience leading stakeholders and partners to drive cross functional programs -Define project scope and objectives, involving all relevant team members ensuring feasibility and building comprehensive project documentation



Tim Hortons

• Canada
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager (Coffee & Espresso) - Canada

  • Jul 2016 - Jun 2017

  -Built 2017 Coffee Brand Plan -Lead cross-functional team ensuring programs deploy on schedule and launch smoothly-Coffee Association of Canada Board member & Co-Chair Government Relations Committee on behalf of Tim Hortons-People manager -Managed the Breakfast category July – Jan

• Marketing Communications Manager - North America

  • Oct 2015 - Jul 2016

  -Launched 2-3 campaigns each month; campaigns were completed efficiently with aggressive timelines while maintaining the integrity of each program-Managed cross-functional communications internally and with agency contacts to ensure consistent campaign messaging -Everyday executions of TV, radio, OOH, print, and packaging-Highlights: Tims retail coffee TV spot won gold at the Marketing Awards (became #2 in retail coffee within the month). Took a new approach to the Camp Day strategy which led to a 5% increase in traffic. Re-launched the steak platform exceeding aggressive sales targets. Show less

• Marketing Specialist - North America

  • Feb 2014 - Oct 2015

  -Participated in research and marketing strategy for integrated campaigns-Responsible for mass media content in North America-Daily tasks included writing project initiation briefs, analyzing creative, assisting in planning, and budget management-Highlights: Launched Dark Roast coffee which instrumentally increased market share. TV spot for Dark Roast launch won Gold for Strategy’s Shopper Innovation.



Cossette

• Canada
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Feb 2012 - Feb 2014

  McDonald's Account-Laid the groundwork on how to people manage (oversaw an Account Coordinator) as well as led without authority balancing the needs of the client with the wants of the creative teams -Executed McCafe launch in Ontario -Wrote creative and program briefs-Presented competitive reviews-Assisted in planning, budget management, and created post-mortem decks

• Account Coordinator

  • Oct 2010 - Feb 2012

  McDonald's Account-Built unique plans for individual markets to combat against competitor activity -Built relationships with clients, co-workers, suppliers, and creative teams-Built and managed work-back schedules



Ad Standards / Les Normes de la publicité

• Canada
• Non-profit Organization Management
• 1 - 100 Employee

• Acting Advertising Standards Coordinator (contract work)

  • Jul 2010 - Aug 2010

  · Performed tasks efficiently with a team and independently · Provided with the challenge of learning the job in 1.5 days and still managed to thrive · Utilized my organizational skills and ability to follow a timeline to ensure the work was completed in a timely manor · Generated decisions using the Canadian Code of Advertising Standards on a daily basis · Performed tasks efficiently with a team and independently · Provided with the challenge of learning the job in 1.5 days and still managed to thrive · Utilized my organizational skills and ability to follow a timeline to ensure the work was completed in a timely manor · Generated decisions using the Canadian Code of Advertising Standards on a daily basis



Harvey Nichols Edinburgh

• Waitress

  • Jul 2009 - Jun 2010

  · Performed varying tasks in an atmosphere that was high pace with no room for error · Built relationships with both regular customers and first time customers · Anticipated client needs before requested to provide the best service possible · Performed varying tasks in an atmosphere that was high pace with no room for error · Built relationships with both regular customers and first time customers · Anticipated client needs before requested to provide the best service possible



Western University

• Canada
• Higher Education
• 700 & Above Employee

• Lab/Field Assistant

  • Apr 2008 - Sep 2008

  · Conducted primary research in diverse topics while working with Masters candidates and my supervisor; had to be able to adapt to change and refocus as projects are always being redesigned · Developed new scientific protocols to gain results on new research methods · Created data sheets and graphs demonstrating the affect of increased nitrogen availability, decreased water concentration, and increased heat throughout this multi-year project Show less