Experience

STATWAX (TrendyMinds)

• United States
• Advertising Services
• 1 - 100 Employee

• Executive Vice President

  • Feb 2017 - Present

  As an EVP, I am in charge of internal operations at the agency. This includes:- Leading the client experience and people ops teams- Seeking out, hiring, and training all our new team members- Developing all our professional development programs and internal processes- Developing systems and approaches that help us run an efficient, profitable agency- Working with our teams to ensure that the culture at Statwax is something that reflects our core values and those that work here. Statwax is a performance marketing agency that delivers data-based, scalable campaigns for B2B, higher education, and SaaS companies that produce real results. We leverage a deep understanding of potential buyer behaviors and years of industry-specific acquisition data to fundamentally change the way lead generation-focused companies approach prospects and the rapidly evolving digital behaviors they exhibit.

• Vice President

  • Oct 2015 - Jan 2017

  In this role I was the head of Statwax Academy, our free Google AdWords and Analytics certification preparation course that was open to anyone who wanted to advance their digital marketing skills. Additionally, I led all marketing efforts for Statwax, including the creation and distribution of Statwax news via our blog and media outlets, as well as guiding the strategic direction of our company social media accounts in conjunction with our social and creative teams. I also led the digital marketing strategy for a core group of legacy Statwax client accounts in the consumer goods and travel fields.In my previous role at Statwax, I was the head of all client accounts, responsible for digital advertising strategy and communication, as well as overseeing a team of five. Statwax is a full-funnel digital advertising agency.



BLASTmedia

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President

  • May 2011 - Oct 2015

  Identifying, developing and guiding agency partner relationships and overseeing integrated, full-scale public relations, social and digital advertising campaigns for clients in the consumer technology, health insurance and lifestyle products fields.My previous roles at BLASTmedia included leading teams for both the B2B and B2C divisions as well as overseeing integrated marketing campaigns for clients including GE, Humana and Long John Silver's. BLASTmedia is an agency that solves its clients’ most significant marketing challenges through the strategic use of public relations, social media and digital advertising. By using the right combination of earned, owned, and paid media, BLASTmedia influences customers to behave in meaningful ways.

• Director of Accounts

  • May 2013 - May 2014

• Account Supervisor

  • May 2012 - May 2013

• Account Executive

  • May 2011 - May 2012



Redcats

• France
• Apparel & Fashion
• 300 - 400 Employee

• Corporate PR and Communications

  • May 2010 - May 2011

  • Contributed strategic public relations ideas and crafted press releases for various fashion and sporting catalog clients• Crafted niche pitches for media outlets for a diverse set of clients• Created media kit, brochures, certificates and other printed materials in InDesign and Powerpoint• Loaded news in company’s intranet system• Crafted promotional items and giveaways• Created media lists and maintained an extensive list of bloggers and media contacts • Contributed strategic public relations ideas and crafted press releases for various fashion and sporting catalog clients• Crafted niche pitches for media outlets for a diverse set of clients• Created media kit, brochures, certificates and other printed materials in InDesign and Powerpoint• Loaded news in company’s intranet system• Crafted promotional items and giveaways• Created media lists and maintained an extensive list of bloggers and media contacts



Self-Employed

• Freelance Event Planner

  • Jul 2009 - May 2011



Disney Music Group

• Musicians
• 300 - 400 Employee

• Assistant, Music Programming

  • Aug 2008 - Jul 2009

  • Booked concert performances and personal appearances across Radio Disney’s 42 markets as well as booking talent for in-studio appearances• Copy edited daily entertainment blog entries and coordinated with digital media team for daily launching of stories• Researched and brainstormed story ideas and acted as main liaison between Standards & Practices office and Radio Disney for all online entertainment blog copy, video and photo approval• Operated video equipment for filming of daily video blogs and assisted in editing of video• Assisted in scouting new artists through social networking sites Facebook and MySpace• Maintained schedule, arraigned travel and reconciled expenses for Director



SWPR Group

• United States
• Public Relations and Communications

• Account Coordinator

  • Jan 2006 - Aug 2008

  • Created materials for entertainment and corporate clients and pitched to print, broadcast and online media resulting in placement with the following outlets: Associated Press, Daily Variety, OK! Magazine, Daily News (Los Angeles), WYZE (Atlanta), American Family Radio, RealTalkLA.com, Salon.com, etc. • Created new and effective strategies that helped to secure coverage for clients that had previously had difficulty in obtaining press and encouraged clients to continue their tenure with the agency• Efficient communicator with clients, especially when conflict arose or troubleshooting was needed, allowing clients to have an open and collaborative relationship with the agency• Volunteered for increased responsibility with planning and execution of special eventsAdministration duties:• Created and maintained media confirmations, proposals, invitations, status reports, clip packets and media lists. Main point person for mailing fulfillment house for clients. • Maintained schedules for publicists and principals of company and arranged travel• Worked entertainment, non-profit and corporate events such as The Alzheimer’s Association Memory Walk and The Paralysis Project of America’s Sports Legends Awards



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Events and Operations Coordinator

  • Nov 2004 - Nov 2005

  • Organized, reconciled accounts payable for publicity division • Assisted with design, production and distribution of credentials, promotional materials and event invitations, including coordination with mailing house for mass mailings of tapes, invitations, etc. • Produced show rundowns and contact lists; helped maintain department lists and databases • Registration point person and talent escort for events including: Press Tour, Golden Globe Awards, Emmy Awards, show screenings, press conferences and internal corporate events