Experience

Plantation Homes

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Specialist - Local Area Marketing

  • May 2022 - Present



Burger Urge

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • Jun 2021 - Feb 2022

  Burger Urge is a well-known Brisbane based burger brand, built on the simple idea of serving up 'the way burgers should be'. Today, Burger Urge is a franchised chain, operating over 30 licensed burger restaurants across Australia.Working within the Support Office; managing the marketing department workflow and three direct reports. Leading the development and execution of national marketing and brand strategy to increase sales, customer loyalty and brand awareness. Key focus on promotional campaigns, new product development, loyalty program, local area marketing, store opening events, brand management and ongoing franchise training/ relationship management.

• Campaign Manager

  • Apr 2021 - Jun 2021



Price Attack

• Australia
• Retail
• 1 - 100 Employee

• Partnerships Manager

  • Jan 2021 - Apr 2021

  Price Attack is one of Australia's largest retailers of professional haircare with almost 70 franchise locations across Australia, each operating a full-service salon. Working within the National Support Office, reporting to the CEO and acting as a conduit between the Product and Marketing teams. Responsible for managing partnerships with key business stakeholders including haircare brand accounts and major sponsorship with AFLW Brisbane Lions. Key focus on development and delivery of retail promotions calendar, inclusive of driving Go To Market plans for new product launches and negotiating with haircare brand accounts to secure buy-in to seasonal campaigns and sales promotions. Additionally, oversee major sponsorship with AFLW Brisbane Lions to maximise partnership and brand-alliance for Price Attack.



Shingle Inn Cafes

• Australia
• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • Jan 2019 - Mar 2020

  Shingle Inn holds a strong reputation as a much-loved bakery & café brand operating for over 80 years' in Brisbane and expanding as a franchise chain across Australia & New Zealand. Working within the Support Office, managing marketing workflow and one direct report, while servicing a network of franchise business owners across 45+ retail outlets. Managing the development and execution of national marketing and brand strategy to increase sales, customer loyalty and brand awareness. Key focus on promotional campaigns, new product development, loyalty program, local area marketing, store opening events, brand management and ongoing franchise training/ relationship management.



Mater

• Denmark
• Design Services
• 1 - 100 Employee

• Senior Marketing Lead

  • Aug 2018 - Dec 2018

  Mater Group operates an extensive network of hospitals, health centres and related businesses. Positioned within the Strategy, Business Development & Marketing department, working cross-functionally to deliver client-service across Mater Health/ Education business divisions. Key focus on:- - Business development activities (key stakeholder professional development events) - Mater Group major rebrand project (roll-out across digital, print, press and signage) Mater Group operates an extensive network of hospitals, health centres and related businesses. Positioned within the Strategy, Business Development & Marketing department, working cross-functionally to deliver client-service across Mater Health/ Education business divisions. Key focus on:- - Business development activities (key stakeholder professional development events) - Mater Group major rebrand project (roll-out across digital, print, press and signage)



Emirates Leisure Retail Australia & NZ (ELRA/NZ)

• Assistant Marketing Manager

  • Sep 2017 - Jun 2018

  Emirates Leisure Retail operates a wide-ranging portfolio of restaurants, cafes and bars including operation of the Hudsons Coffee franchise café chain with 100+ retail outlets across Australasia.Working within the Support Office, reporting to the Head of Marketing while managing marketing department workflow and two direct reports. Acting as Brand Manager and project lead for Hudsons Coffee brand across national campaigns, in-store activations, new store openings, social media, loyalty, branding and special projects - inclusive of cross-functional team leading, deadlines and budget.

• Marketing Coordinator

  • Sep 2016 - Sep 2017

  Emirates Leisure Retail operates a wide-ranging portfolio of restaurants, cafes and bars including operation of the Hudsons Coffee franchise café chain with 100+ retail outlets across Australasia.Working within the Support Office, reporting directly to the Marketing Manager to coordinate department workflow while managing in-house Graphic Designer and external creative agencies. Responsible for leading store-based marketing support and satisfaction to Franchise Partners and wider network. Inclusive of the development of key business tools to increase the Hudsons Coffee' customer brand experience both in-store and online (i.e. music, rewards program, local area marketing, social media).



Zagame Automotive Group

• Automotive
• 1 - 100 Employee

• Marketing Executive

  • Apr 2016 - Sep 2016

  ZAGAME Automotive is a luxury automotive lifestyle brand, operating a high-profile group of dealerships in Melbourne. Brand portfolio includes an exclusive selection of the worlds’ most prestigious automotive brands including Ferrari, Lamborghini, Maserati, Rolls-Royce, Aston Martin and McLaren. Reporting to Marketing Manager and Brand Manager/s to execute marketing and sales initiatives across the Alfa Romeo, Fiat, Abarth, Lotus and Škoda brands. Leading execution across both print/ digital platforms with a strong focus on digital marketing and CRM.



Ariat International

• United States
• Manufacturing
• 500 - 600 Employee

• Marketing Manager (Acting)

  • Oct 2014 - Oct 2015

  Ariat is a high-profile international equestrian footwear and apparel brand with Head Offices based in the USA, UK and Australia. Working within the exclusive wholesale distributor for the Australasian market, reporting to the Director of Marketing while managing Marketing Coordinator and department workflow. Responsible for raising brand profile within the industry in the Australian marketplace. Inclusive of brand campaigns, seasonal catalogues, product promotions, social media and an extensive sponsorship/ brand partnership program covering associations, athletes and events.



SEPHORA

• France
• Retail
• 700 & Above Employee

• In-Store Events & Marketing Intern

  • Jul 2014 - Sep 2014

  Under the LVMH Group, SEPHORA is a global retail chain housing a broad brand portfolio across skincare, makeup, fragrance, body and hair care categories. 10-Week Internship completed within the Marketing & Store Events team at the New York Support Office. Responsible for assisting with the execution of in-store brand events, brand artistry events, new store openings and celebrity appearances. Under the LVMH Group, SEPHORA is a global retail chain housing a broad brand portfolio across skincare, makeup, fragrance, body and hair care categories. 10-Week Internship completed within the Marketing & Store Events team at the New York Support Office. Responsible for assisting with the execution of in-store brand events, brand artistry events, new store openings and celebrity appearances.

• Marketing Coordinator

  • Apr 2013 - Jun 2014

  Ariat is a international premium footwear, apparel and accessories brand for equestrian sports and outdoor activities with Head Offices based in the USA, UK and Australia. Working within the exclusive wholesale distributor for the Australasian market. Reporting directly to the Marketing Manager while assisting across all areas of department workflow. Key focus on campaigns, sales promotions, seasonal catalogues, brand sponsorship partnerships and events. Responsible for development of brand materials and sales tools while providing marketing support to Sales Reps and network of 400+ retail accounts.



Stadiums Queensland

• Australia
• Spectator Sports
• 1 - 100 Employee

• Receptionist | Marketing + Events Assistant

  • Nov 2010 - Apr 2013

  Stadiums Queensland operates major sports and entertainment venues within Queensland. Working specifically for the Queensland Sport and Athletic Centre (QSAC) as venue receptionist and member of the Marketing and Events team - specifically assisting with coordination of functions, conferences and corporate meetings. Stadiums Queensland operates major sports and entertainment venues within Queensland. Working specifically for the Queensland Sport and Athletic Centre (QSAC) as venue receptionist and member of the Marketing and Events team - specifically assisting with coordination of functions, conferences and corporate meetings.



McDonald's

• 1 - 100 Employee

• Crew Member

  • 2006 - 2009