Alys Herbert

Supervisor at The Content Collective
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Contact Information
us****@****om
(386) 825-5501
Location
Santa Monica, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency
  • Portuguese Elementary proficiency
  • French Limited working proficiency
Skills

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Bio

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Credentials

  • Diversity and Inclusion in Marketing: Inclusive Language for Marketers
    LinkedIn
    Jan, 2022
    - Oct, 2024
  • Advertising and Marketing Communication Strategy
    Northwestern University - Kellogg School of Management
    Jun, 2021
    - Oct, 2024
  • Edge Academy Certified: Programmatic Principles
    The Trade Desk
    Jan, 2021
    - Oct, 2024

Experience

  • The Content Collective
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Supervisor
      • Nov 2021 - Present

      Beiersdorf (Nivea, Eucerin, Aquaphor, Coppertone)- Social-first focus across brands to build brand love within audience communities through brand and influencer campaigns- Building brand content strategies through production partnerships and content development with premium partners- Leveraging innovative commerce initiatives to drive product usage Beiersdorf (Nivea, Eucerin, Aquaphor, Coppertone)- Social-first focus across brands to build brand love within audience communities through brand and influencer campaigns- Building brand content strategies through production partnerships and content development with premium partners- Leveraging innovative commerce initiatives to drive product usage

  • OMD USA
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Manager, Integrated Media Planning
      • Jul 2020 - Oct 2021

    • Senior Strategist, OMD Create
      • Sep 2018 - Jun 2020

  • OPENMIND
    • Research Services
    • Planning Manager
      • Oct 2017 - Sep 2018

  • Spark Foundry
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Connections Associate
      • Jun 2016 - Oct 2017

  • University of Virginia - John Paul Jones Arena
    • Marketing Intern
      • Aug 2015 - May 2016

  • RUN Inc.
    • United States
    • IT Services and IT Consulting
    • Client Strategist Intern
      • Jun 2015 - Aug 2015

  • Estancia Peuma Hue
    • Argentina
    • Hospitality
    • 1 - 100 Employee
    • Executive Assistant
      • Jun 2010 - Jul 2010

Education

  • University of Virginia
    Spanish and History
    2012 - 2016
  • McIntire Business Institute at the University of Virginia
    2014 - 2015
  • The Lady Eleanor Holles School
    A-level examination certificates
    2008 - 2012

Community

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