Alyona Michel
Data Product & Analytics Consultant at Alternative Data Group- Claim this Profile
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English Native or bilingual proficiency
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Russian Native or bilingual proficiency
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German Elementary proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Chris Spidle
Alyona and I met while working together at oneworld. Alyona has a rare combination of exceptional quantitative technical skills, good communication skills, and strong people sense. You can rely on her to handle sensitive, critical projects with grace; she works easily with key stake holders to clarify objectives and manages herself to produce excellent results on-time. She has some of the strongest innate abilities I've seen, and she's a pleasure to work with.
Chris Spidle
Alyona and I met while working together at oneworld. Alyona has a rare combination of exceptional quantitative technical skills, good communication skills, and strong people sense. You can rely on her to handle sensitive, critical projects with grace; she works easily with key stake holders to clarify objectives and manages herself to produce excellent results on-time. She has some of the strongest innate abilities I've seen, and she's a pleasure to work with.
Chris Spidle
Alyona and I met while working together at oneworld. Alyona has a rare combination of exceptional quantitative technical skills, good communication skills, and strong people sense. You can rely on her to handle sensitive, critical projects with grace; she works easily with key stake holders to clarify objectives and manages herself to produce excellent results on-time. She has some of the strongest innate abilities I've seen, and she's a pleasure to work with.
Chris Spidle
Alyona and I met while working together at oneworld. Alyona has a rare combination of exceptional quantitative technical skills, good communication skills, and strong people sense. You can rely on her to handle sensitive, critical projects with grace; she works easily with key stake holders to clarify objectives and manages herself to produce excellent results on-time. She has some of the strongest innate abilities I've seen, and she's a pleasure to work with.
Credentials
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Coursera Data Science
Coursera
Experience
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Alternative Data Group
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United States
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Investment Management
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1 - 100 Employee
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Data Product & Analytics Consultant
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2021 - Present
• Lead modeling initiatives in optimizing predictive models for identifying the parent company & stock ticker symbol associated with a text transaction string (such as credit card/bank statement or url visit - any record of revenue mappable to a revenue-generating source company) • Research, evaluate, propose, and manage the execution of various predictive and rule-based models, in particular ensemble methods with neural networks, to best extract the company name from the given transaction string (provided by the client to ADG’s API) • Work directly with clients in the FinTech industry (in particular, hedge funds seeking an alternative data source besides Bloomberg, etc,. to help them predict company profitability), proposing, designing and managing the execution of custom-built solutions for their needs • Manage offshore team of software developers’s work and thoroughly ensure product accuracy, quality, and client satisfaction Show less
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Lyft
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Iran
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Internet
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1 - 100 Employee
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Senior Data Scientist
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2019 - 2020
• Optimized “service delivery” such that when a bike is demanded at a station, sufficient bikesare available to meet demand. To this end, developed a predictive model to determine which stations need additional bike/dock capacity at what time of day to maximize serviced demand. Model was used to inform truck/van rebalancing or placement of service attendants during rush hour. • Leveraged detailed bike trip data and analytic frameworks to identify opportunities for ride growth and operational efficiency. Identified inefficient bike rebalancing operations saving $15 million per year without decreasing bike rides/revenue/availability • Partnered with product managers, engineers, marketers, finance, designers, & operators to translate data insights into decisions and action • Design/analyzed experiments; communicated results to stakeholders; proposed feature/operational changes to grow ridership & cut costs • Developed analytical frameworks to monitor business and product performance • Established metrics that measure the health of bike & scooter market/product performance, as well as rider and operator experience. Automated dashboards & reports in Mode Analytics, Tableau, Jupyter, plus presentations/reports on productivity, efficiency, & profitability Show less
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Mobilewalla
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director of Product and Analytics
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2018 - 2019
• Lead development of novel big data insight products for diverse enterprises to better understand internal data & customers using global 1+ trillion user mobile device activity DB (precise GPS locations, time of day activity patterns, & app usage statistics). Responsibilities include: Research, evaluate, propose, manage delivery & measure the development & sale of various data products using mobile phone data Write product requirements documents, technical whitepapers & marketing materials Ensure smooth and accurate client deliveries, communication with client representatives, internal sales, engineering & marketing teams Manage workflow of offshore team of engineers & data scientists to ensure accurate product execution, quality, and client satisfaction • Products include: predictive demographic models (gender, age), missing location interpolation/estimation models for missing data, probabilistic customer identity resolution, common daytime/evening locations of mobile device users, real-time data ingestion process for merging large disparate data sets into standardized json, avro & text formats, as well as novel big data evaluation toolkit for analyzing large-scale data sets across many performance & quality-related KPIs Show less
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Receptiv
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United States
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Advertising Services
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1 - 100 Employee
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Lead Data Scientist
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Jun 2016 - Jun 2018
• Oversee design and production of a real-time python ad delivery pacing application that forecasts, controls & optimizes ad serving to distribute ad demand (from our brand advertisers) across a large network of available in-app ad inventory • Create & operationalize predictive models in R/Python for classifying users into demographic categories: male/female, household income/size, age & engagement propensity for optimizing ad delivery and video views • Re-designed data pipeline (with Data Engineer) which converts raw cell phone data into cloud-based relational database • Measure, analyze, and forecast audience quality to inform media placement based on 50+ terabytes of structured and unstructured data of observed user behavior, using various types of databases and SQL-like languages • Leverage visual techniques for analysis/presentation, including Jupyter Notebooks, Python/R libraries, Excel, PowerBI • Transform raw data into business insights and actionable plans, presenting recommendations to Sales & Board of Directors • Maintain a thorough understanding of internet advertising technology, particularly mobile video (tagging, trafficking, devices), as well as the newest cloud technologies and data stores/databases Show less
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Jobcase, Inc.
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United States
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Software Development
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100 - 200 Employee
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Senior Quantitative Analyst
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May 2014 - Jun 2016
• Maximized customer growth, engagement and revenue for large job database using terrabytes of site data on customer behavior & ROI collected via Google Analytics, Amazon Redshift database, Google/Bing ads • Using SQL, R, & Python, calculated optimal cost-per-click bids for ads, & customer/revenue forecasts • Using Tableau server, created data visualization dashboards, updated in real-time & remotely accessible • Sized market opportunities, developed, and launched tactical Search Engine Marketing and Display Advertising campaigns, including development of keywords, ads, and user targeting. • Tested statistical significance of hypotheses for profit/customer-maximizing strategies (A/B testing) • Prioritized implementation of tested strategies using estimated total benefits calculated from test results Show less
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Data Scientist, Network Planning
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Jun 2012 - May 2014
• Created logit & regression models to forecast customer (business/leisure) and network growth, changing competitive pressure, and route profitability, using large historical ticket database • Developed alternative models to airline QSI that specifically address the question of alliances, because QSI was developed for individual airlines to forecast whether to add a single flight • Built SQL database of worldwide trips, and wrote algorithms to calculate market share and identify strengths and market opportunities for deeper member cooperation or new member acquisition • Created Excel tools (visualizations, pivot tables, VBA macros) for CEO & senior management • Liaisoned to Russian member S7’s Board of Directors and senior management, provided training/translation Show less
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MIT
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United States
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Software Development
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1 - 100 Employee
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Doctoral Research Assistant
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Sep 2010 - Oct 2012
• Using custom-built simulation software (Passenger Origin Destination Simulator (PODS)), showed that airlines in an alliance improve revenues by over $50m/yr by incorporating data on each others’ unsold seats into their revenue management (RM) • Researched many RM techniques to help airlines improve revenues using advanced simulation tool • Presented data-driven recommendations on revenue-maximizing strategies (including the changes in revenues, load factors, passenger behavior and competitive effects from new revenue management techniques) to airline industry members of the PODS Consortium at semi-annual conferences Show less
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U.S. Census Bureau
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United States
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Government Administration
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700 & Above Employee
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Manager, Data Enumeration
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2010 - 2010
* Planned efficient work routes after reviewing area geography and determining organization and location of households within neighborhood * Performed census interviews and recorded data on household characteristics for analysis of demographic information about neighborhoods while following stringent guidelines and confidentiality laws * Explained the purpose of the census interview and answered resident's questions * Planned efficient work routes after reviewing area geography and determining organization and location of households within neighborhood * Performed census interviews and recorded data on household characteristics for analysis of demographic information about neighborhoods while following stringent guidelines and confidentiality laws * Explained the purpose of the census interview and answered resident's questions
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KPMG
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Brazil
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Construction
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Project Manager
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Feb 2008 - Jun 2009
* Edited, prepared for publication, created, and formatted standard professional and customized financial statements, firm letters and other management reports * Scheduled and coordinated work flow for document processing projects, including outsourced projects to off-shoring partner R.R. Donnelley in India * Assisted in the production of presentations and other related reports for potential and existing clients * Edited, prepared for publication, created, and formatted standard professional and customized financial statements, firm letters and other management reports * Scheduled and coordinated work flow for document processing projects, including outsourced projects to off-shoring partner R.R. Donnelley in India * Assisted in the production of presentations and other related reports for potential and existing clients
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Harvard Law School
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United States
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Higher Education
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700 & Above Employee
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Financial Administrator (Intern)
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May 2007 - Jun 2007
• Ensured compliance with national and university regulations • Authorized and completed major equipment purchase orders using Oracle database • Maintained annual, quarterly and monthly budgets for the sub-departments • Ensured compliance with national and university regulations • Authorized and completed major equipment purchase orders using Oracle database • Maintained annual, quarterly and monthly budgets for the sub-departments
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Intern to Dr. Charles Tannock, MEP
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Jan 2007 - Apr 2007
• Researched constituents’ concerns related to parliamentary written declarations • Composed Parliamentary questions for the European Commission regarding policy issues • Performed general administrative duties • Researched constituents’ concerns related to parliamentary written declarations • Composed Parliamentary questions for the European Commission regarding policy issues • Performed general administrative duties
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Eastern Europe Real Estate Development Consulting Intern
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Sep 2006 - Dec 2006
• Negotiated and monitored development contracts between landowners and investors • Translated (Russian/English) and maintained property database • Wrote (Russian/English) business proposals and managed property offers to investors • Facilitated client acquisition of Russian legal documents required for property development • Negotiated and monitored development contracts between landowners and investors • Translated (Russian/English) and maintained property database • Wrote (Russian/English) business proposals and managed property offers to investors • Facilitated client acquisition of Russian legal documents required for property development
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Education
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2010 - 2012
Massachusetts Institute of Technology
Master of Science (M.S.), work towards PhD, Transportation, Urban Transport Pricing, Airline Revenue Management -
2009 - 2010
Boston University
Work towards MS, Systems Engineering -
2003 - 2007
Northeastern University
Bachelor of Science, Economics
Community
