Alyona Chuprynko

Digital Analyst at Bakeca.it
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Contact Information
us****@****om
(386) 825-5501
Location
Turin, Piedmont, Italy, IT
Languages
  • Русский Native or bilingual proficiency
  • Italiano Native or bilingual proficiency
  • Inglese Full professional proficiency
  • Ucraino Native or bilingual proficiency
  • Francese Professional working proficiency
  • Tedesco Elementary proficiency
  • Polacco Elementary proficiency
  • Spagnolo Elementary proficiency

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Corrado Becchio

Alyona is a propositional person with big interest to improve her skills and knowledge, her will to communicate and low fear of facing issues or challenges amazed me.

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Credentials

  • Advertising on Facebook
    LinkedIn
    May, 2020
    - Nov, 2024
  • International SEO
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Introduction to Data Studio
    Google
    Apr, 2020
    - Nov, 2024
  • SEO Foundations
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Storytelling for Advertising Campaigns
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • WordPress: SEO
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • B2B Marketing Foundations
    LinkedIn
    Mar, 2020
    - Nov, 2024
  • Fundamentals of Digital Marketing
    Google
    Mar, 2020
    - Nov, 2024
  • Google Analytics Certification (GA4)
    Google
    Aug, 2022
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Apr, 2021
    - Nov, 2024
  • Advanced Google Analytics
    Google
    Apr, 2020
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Feb, 2020
    - Nov, 2024
  • Google Ads Search
    Google Ads
    Jan, 2022
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Dec, 2021
    - Nov, 2024
  • Social Media Strategy
    HubSpot Academy
    May, 2020
    - Nov, 2024
  • Google Ads Video Certification
    Google Ads
    May, 2021
    - Nov, 2024
  • Google Ads Shopping
    Google Ads
    Apr, 2021
    - Nov, 2024
  • Digital Advertising
    HubSpot Academy
    Mar, 2021
    - Nov, 2024
  • Google Ads Display
    Google Ads
    Dec, 2020
    - Nov, 2024

Experience

  • Bakeca.it
    • Italy
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Analyst
      • Jan 2022 - Present

      As a part of Marketing team, my main tasks are to: • collect, process and visualize web traffic data in comprehensive ways through interactive dashboards both for internal use and for clients; reporting • set up GA4 properties, create measurement plans and implement tracking to support monitoring of business KPIs • identify and interpret trends, based on data • optimize UX and CR: hypothesis definition, testing and analysing results; liason with DevOps team • analyse and understand users' online behaviour, implement correcting actions to improve UX and CR • perform performance benchmarking on all digital channels • perform progressive analysis, forecasting • perform the ROI analysis to evaluate the effectiveness of the campaigns • monthly budget allocation to digital paid media (mkt performance unit) Tools: Google Analytics, Tag Manager, Looker Studio, Hotjar, Search Console, Google Optimize, BigQuery, Google Ads, Retargeting platforms, Biddable media platforms Show less

  • Superprof
    • France
    • Individual and Family Services
    • 700 & Above Employee
    • Language Tutor
      • Sep 2016 - Present

      Freelance. Superprof Ambassador. Teaching English, Italian and Russian Languages Freelance. Superprof Ambassador. Teaching English, Italian and Russian Languages

  • Amalthea
    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Digital Campaign Specialist
      • Jun 2021 - Dec 2021

      Amalthea is a digital marketing agency with main focus on performance marketing. Key responsibilities: • Developing/executing all aspects of digital marketing campaigns; • Copywriting and content creation on variety of topics; • Developing strategies to drive online traffic to clients' websites/social media platforms; • Tracking conversion rates, analyzing ROI; • Implementing paid search, PPC, and SEO strategies/campaigns; • Raising brand awareness and online presence through digital marketing projects and campaigns; • Planning and executing digital marketing budgets. Show less

  • ROLFO Group
    • Italy
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Export Sales & Marketing back office
      • Feb 2020 - May 2021

      • Data entry and management (SAP and Microsoft AX), preparation of commercial offers; • Preparation of monthly/annual sales report; • Processing the necessary documentation in order to guarantee full compliance to all export and customs procedures (UK, Japan, EU and CIS countries); • Handling the shipment process, contact with couriers and forwarders; • Contact and customer care for foreign B2B customers (e.g. delivery of vehicles and solution of issues); • 360° support to area managers (e.g. searching for best travel solutions, clients scouting, intercompany and internal workflow coordination); • Preparation and translation of ppt/technical specifications for products presentations (RU, IT, EN, FR); • Preparation of product launch in collaboration with R&D; • Events/trade fairs organisation and contribution to positive company image; • Supporting the Sales and Marketing Managers to develop, create and implement content and social media strategy; • Setup, ongoing optimization and management of PPC/Digital Advertising campaigns; • Web/social media traffic analysis and reporting, content management; • Planning, coordinating and execution of digital marketing initiatives across owned channels: email, social, on site; • Copywriting (It, En, Fr, Ru); • Creation of promotional graphics and video; Show less

  • European Training Foundation
    • Italy
    • Public Policy Offices
    • 100 - 200 Employee
    • Project Officer - International cooperation
      • Jul 2019 - Jan 2020

      EU agency supporting countries surrounding the European Union to reform their education, training and labour market systems. Areas of work: Qualifications, Teaching and Learning, VET Governance Key responsibilities: • Providing support in all phases of the project cycle and in particular for: - the preparation of project implementation plans, their continuous monitoring, follow up of the delivery of project outputs and regular reporting on achievements and risks; - the development of project budgets and their continuous monitoring, in particular regarding financial commitments and payment deadlines; • Contributing to procurement activities such as drafting terms of reference for calls for tender and participating in selection committees; • Planning and organising events, conferences and meetings related to project implementation; • Ensuring knowledge management of project information and documentation by updating projects files, storing project documents appropriately, and contributing to intranet and internet update; • Liaison with stakeholders (ministries, public and private VET providers, field experts) all over the world; • Translation and proofreading (EN, RU, UA, FR, IT); • Creating content and graphics for the official website (https://openspace.etf.europa.eu/etf-open-space) in collaboration with COMM department. Show less

  • Italdesign
    • Italy
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • PM and Data Analyst - UI/UX, automotive and industrial design
      • Dec 2018 - May 2019

      Internship in international settings in styling department. Main responsibilities: • Monitored internal (strategy, investments, promotional) projects • Monitored revenue producing projects • Supported BU budget and forecasting process • Month-end closing and variances analysis (technical modifications on projects in WBS, efficiency) • Monitored workload and project performance (BI reports) • Reported to the Head of project management • Managed working hours of internal/external staff • Monitored BU suppliers' performance • Submitted purchase requests for BU • RfQ analysis and support in cost estimation • Prepared commercial offers for new potential projects, estimated efforts required from the company and evaluated potential risks • Customer contact and management Show less

  • Synthesis3
    • Italy
    • Information Technology & Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Nov 2017 - Feb 2018

      ▪ SEO-oriented writing (keywords research and visibility optimisation) ▪ Content creation for Facebook and Instagram (Canva) ▪ Link building in social networks ▪ Digital storytelling techniques ▪ Creating WordPress websites, landing pages and content management ▪ SEO-oriented writing (keywords research and visibility optimisation) ▪ Content creation for Facebook and Instagram (Canva) ▪ Link building in social networks ▪ Digital storytelling techniques ▪ Creating WordPress websites, landing pages and content management

  • Le Cheminée Business Hotel
    • Italy
    • Hospitality
    • 1 - 100 Employee
    • Receptionist
      • Jan 2016 - Feb 2016

      Undergraduate internship. General secretary, check in and check out Undergraduate internship. General secretary, check in and check out

Education

  • Università degli Studi di Torino
    Master's degree, International Business Communication
    2016 - 2018
  • Università degli Studi di Napoli 'L'Orientale'​
    Bachelor's degree, Applied linguistics&Translation
    2013 - 2016
  • Borys Grinchenko Kyiv University
    Bachelor of Education - BEd, Pedagogy and foreign languages
    2009 - 2013

Community

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