Alyona Buyanova
Business Development Manager at VOVA family- Claim this Profile
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Bio
Experience
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VOVA family
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Russian Federation
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Technology, Information and Internet
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1 - 100 Employee
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Business Development Manager
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Dec 2022 - Present
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Junior Business Development Manager
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Sep 2022 - Dec 2022
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Decortier
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Belgium
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Architecture and Planning
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Community Manager
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Apr 2021 - Feb 2022
• Participation in the development of strategy and brand positioning • Communication with the audience in the social. networks: replies to comments, private messages, mentions. Conducting interviews and implementing NPS • Improving the quality of communication: creating a script and communication rules for the sales department, organizing training meetings for managers and designers • Organization of online meetings: live broadcasts with the main speakers of the company • Building a system for assessing the quality of leads • Improving communications with the B2B audience: increasing the base of designers, creating a communication funnel, organizing business breakfasts • Market research, competitive analysis, identification of key business needs • SMM: maintaining social networks, creating content, creativity • Management of the marketing team Show less
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ATON
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Iran
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Advertising Services
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1 - 100 Employee
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Internal communications specialist
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Jun 2020 - Jun 2021
• Promotion of the internal portal for employees - compiling content, issuing a news digest, conducting interviews with employees: employee engagement increased by 30% • Organization of events for employees in offline and online format: more than 20 webinars, 2 Quiz-please games were held • Implementation of internal projects: an offline and online library for employees was launched, a video course was recorded for the sales team, a Random coffee networking platform was launched • Participation in the development of an internal communications strategy, development of EVP (employee value proposition), development of corporate social responsibility in the company Show less
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CTC Media, Inc.
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Russian Federation
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Broadcast Media Production and Distribution
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200 - 300 Employee
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Marketing Internship
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Aug 2019 - Feb 2020
• Search and analysis of potential partners, conclusion of advertising agreements. Implemented projects with bloggers (more than 2 million subscribers) • Organization and holding of major events to promote the brand with a total number of more than 10 thousand participants • Work on the product and its promotion - creation of a media plan, participation in the organization of filming, preparation of press releases • Search and analysis of potential partners, conclusion of advertising agreements. Implemented projects with bloggers (more than 2 million subscribers) • Organization and holding of major events to promote the brand with a total number of more than 10 thousand participants • Work on the product and its promotion - creation of a media plan, participation in the organization of filming, preparation of press releases
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BBDO Group Russia
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Russian Federation
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1 - 100 Employee
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Brand-Management Intern, Strategy Department
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Feb 2019 - Jun 2019
• Development of a communication strategy for MTS, Subway, RGS: analysis of the local and international market, study of the target audience, creation of a brand positioning and promotion concept, proposal of marketing activities • Development of a communication strategy for MTS, Subway, RGS: analysis of the local and international market, study of the target audience, creation of a brand positioning and promotion concept, proposal of marketing activities
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Intern in the working group on the project of optimizing the activities of state bodies
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Apr 2018 - Jul 2018
Development of a project for a distributed registry of functions • Audit of the current distribution of powers of the Ministries • Analytics of international experience and preparation of presentations based on research results • Development of measures to improve the efficiency of business processes Development of a project for a distributed registry of functions • Audit of the current distribution of powers of the Ministries • Analytics of international experience and preparation of presentations based on research results • Development of measures to improve the efficiency of business processes
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Education
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Высшая Школа Экономики
Магистр, Реклама -
Финансовый университет при правительстве Российской Федерации
Bachelor's degree, Managment, Corporate governance