Aly Briscoe

Account Director at Savvy
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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5.0

/5.0
/ Based on 2 ratings
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Marie L.

Alison is great to work with, a positive and helpful project manager who is very supportive of the project team. Alison enters each learning situation with a positive attitude towards learning from the wider team. She is incredibly conscientious and is always striving to deliver a first class product. I would not hesitate in recommending Alison either in an internal or client facing project team.

Lynn Haynes

Aly was a fantastic member of our team and we hated losing her. As well as being a highly effective Account Manager she also added a positive spirit which lifted us all when we needed it! Her clients all thought she was great as well - very efficient and always had good ideas.

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Oct 2020 - Present

    • Project Director
      • Apr 2019 - Oct 2020

      Managing a team of 10 (SAM’s, PM, AM’s and AE’s), supporting team on pitching, briefing, delivery and profitability on all projects from adidas/Reebok and their retailers including in-store launches, driving hype and awareness, increasing footfall, influencer and digital campaigns. Most profitable was the Beyoncé’s recent and brilliantly executed Ivy Park launch at ASOS and in- store at flagship London store.

    • Advertising Services
    • 1 - 100 Employee
    • Project Manager
      • Oct 2018 - Feb 2019

      Project manager responsible for the delivery of national and global digital projects, for several prominent clients within the agency. This includes implementation of phased website enhancement projects and content strategy and outreach programmes. Working closely with client services, creative, developers, technical, SEO and production teams to deliver on time and in budget. Project manager responsible for the delivery of national and global digital projects, for several prominent clients within the agency. This includes implementation of phased website enhancement projects and content strategy and outreach programmes. Working closely with client services, creative, developers, technical, SEO and production teams to deliver on time and in budget.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Dec 2016 - Oct 2018

      Senior Account Manager with extensive strategical experience in traditional integrated and digital marketing campaigns for key client base across the agency including press, outdoor, email marketing, PPC and re-marketing and social campaigns. Project management, implementation and delivery of website development in Word Press. Senior Account Manager with extensive strategical experience in traditional integrated and digital marketing campaigns for key client base across the agency including press, outdoor, email marketing, PPC and re-marketing and social campaigns. Project management, implementation and delivery of website development in Word Press.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Oct 2013 - Dec 2016

      Understanding of digital, data and database marketing principles, with a thorough appreciation of brand, proposition, positioning and integration within the wider marketing context. Management of all aspects of agency requirements from AdWords and Analytics monthly analysis reporting, management of client retail calendar and marketing collateral to ensuring targets, budgeting and invoicing completed within agency. Worked alongside the agency’s planner in the digital development on sit design/implementation, UX, SEO, PPC, UAT and social. Project management, strategic marketing, brand development, redesign, website development. Combining strategy, insight into target audiences and revenue generation. Involvement in launch of new products, online customer journey and influencing departmental revenue streams. Managing seasonal online collateral across web, kiosk and email. Show less

  • The Whole Caboodle
    • Harrogate, United Kingdom
    • Account Manager
      • May 2009 - Jan 2013

      Account Manager overseeing the advertising needs of Macdonald Hotels and Resorts. Work with Central Marketing and over 40 hotels on all aspects of internal and external literature, brochures, print, web and press advertising. Oversee the management of the internal Macdonald Portal System, which allows hotels to order templated and structured advertising collateral, which reports to management on activity and spend. Account Manager overseeing the advertising needs of Macdonald Hotels and Resorts. Work with Central Marketing and over 40 hotels on all aspects of internal and external literature, brochures, print, web and press advertising. Oversee the management of the internal Macdonald Portal System, which allows hotels to order templated and structured advertising collateral, which reports to management on activity and spend.

    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Mar 2007 - Apr 2009

      Managed the advertising and collateral strategy for several regional offices of Persimmon and Charles Church Homes. Worked on press advertising, print collateral and online activity. Used online media such as Google and Rightmove e-mailers to target relevant customers, sell the online products, demonstrate the benefits and organize PPC campaigns with our digital team. Participated in monthly advertising and PR strategy meetings to hit the targets set. Managed the advertising and collateral strategy for several regional offices of Persimmon and Charles Church Homes. Worked on press advertising, print collateral and online activity. Used online media such as Google and Rightmove e-mailers to target relevant customers, sell the online products, demonstrate the benefits and organize PPC campaigns with our digital team. Participated in monthly advertising and PR strategy meetings to hit the targets set.

    • Account Manager
      • 2003 - Feb 2007

      Dealt directly with marketing managers of over 50 travel companies to budget, plan and negotiate advertising strategies in National Press, magazines, online, outdoor and radio advertising. Managed strategic direction of all allocated client accounts. Set my own monthly objectives for client account development and reported back progress every month. Undertook media buying and planning that delivered results based upon an understanding of client activity, responses, key indicators and campaign objectives. Show less

  • Barratts Shoe Shop
    • Oxford Street, London
    • Retail Office Manager
      • Nov 2002 - Oct 2003

      Office manager at the Flagship Oxford Street branch overseeing the cashier department, recruitment and training of all staff, PA to the Area Manager and relief manager for the South Region. Office manager at the Flagship Oxford Street branch overseeing the cashier department, recruitment and training of all staff, PA to the Area Manager and relief manager for the South Region.

Education

  • Trinity and All Saints College
    Honours, English and Media
    1999 - 2002
  • Whitby Community College
    9 GCSE's & 3 A Levels
    1991 - 1999

Community

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