Experience

New Digitals

• Senior digital marketer

  • Sep 2021 - Present

• Digital Marketer

  • Jun 2018 - Aug 2021



HelloCanvas

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager France & UK

  • Jan 2013 - May 2018

  - Turnover and revenue forecasting for the French and British market (+ Ireland). - Set up an online marketing plan and execute accordingly for each market - Product management: pricing, ranking, content of the website, - Benchmark: market analysis, competition, customers needs and trends - Analyses: acquisition and retention (Google Analytics), customer journey (use of Hotjar, and heatmaps for page optimization). - Growth strategy via social media through a network of influencers split in 3 groups (following buyers' personas: momfluencers, professional and amateur photographers, wedding bloggers) - Partnerships with brands to cross-promote our products (baby products and natural beauty and care products) Show less



vidaXL

• Netherlands
• Software Development
• 400 - 500 Employee

• Sales & Marketing Country Manager France

  • Feb 2011 - Dec 2012

  - In charge of all sales channels in France and Belgium (webshop, eBay, Amazon) - Responsible and accountable for sales (revenue forecasting, turnover, pricing) and advertising mix ( Google Adwords, Shopping engines, newsletter, display, classifieds, affiliation) - Accountable for timely content translation (remotely hired and managed 2 FTE in our external office in Ningbo, China) - Management of 4 FTE in our office in Utrecht - Recruitment, onboarding, training and mentoring of new colleagues Show less



Armée de l’air et de l’espace

• Defense and Space Manufacturing
• 700 & Above Employee

• Reserve Officer

  • Jul 2007 - May 2011

  After having followed a basic training, I became a reserve officer for the EMAA BRI (French Air Force headquarters, International relations office) due to my good English proficiency, and my interpersonal skills. I stopped after having moved to the Netherlands. After having followed a basic training, I became a reserve officer for the EMAA BRI (French Air Force headquarters, International relations office) due to my good English proficiency, and my interpersonal skills. I stopped after having moved to the Netherlands.



SO Chic

• Türkiye
• Retail
• 1 - 100 Employee

• Business Development

  • Oct 2009 - Sep 2010

  - Research and deliver a proof of concept for business development in Japan. - A part of my assignment took place in Morocco as the general manager of the luxury guesthouse Dar Ahlam to learn the ins and outs of the concept of “Maisons des rêves” (dream house) to later open a dream house in Japan. - Oversaw the opening of a physical shop of La Pâtisserie des Rêves, rue de Longchamp, Paris (I hired and trained the staff, oversaw all administrative tasks, logistics and communication). - Started on the proof of concept for a pastry store in Japan, which opened and operated successfully in Kyoto, Japan in 2012. Show less



Isse & Cie

• France
• Restaurants

• Business Development manager

  • Oct 2007 - Oct 2009

  - Launch of the website Workshop-Isse and its e-shop, which meant again terms and conditions, return process, pictures, but also an immense content production (explain the specificities of the Japanese delicacies, be it sake, seaweeds, rice, beverages etc for the webshop) - Started and maintained their social media presence, - Developed the B2B sales activity to French chefs with Michelin stars by organizing a planning of visits, regular phone calls, newsletter about new products arrival. - Represented the company at professional food and wine fairs. - Organized a press trip to Japan with sommeliers and journalists to discover the Japanese sake Show less



Logikart

• France
• IT Services and IT Consulting
• 1 - 100 Employee

• Sales administration

  • Oct 2006 - Jul 2007

  - Handling several projects under a strict schedule (ie. remote cash register software rollout for shops, launch of a webshop) and develop and maintain cordial relationships with clients. - Supported company growth (from three to ten persons) - Launched a very successful online shopping website for the brand Lollipops - Handling several projects under a strict schedule (ie. remote cash register software rollout for shops, launch of a webshop) and develop and maintain cordial relationships with clients. - Supported company growth (from three to ten persons) - Launched a very successful online shopping website for the brand Lollipops



Kyushu University

• Japan
• Higher Education
• 1 - 100 Employee

• Étudiant en doctorat

  • Aug 2005 - Jul 2006

  First year of PhD in Geography on forest landscapes, in particular the bamboo as a marker of the abandonment of traditional farming practices and desertification of countryside. First year of PhD in Geography on forest landscapes, in particular the bamboo as a marker of the abandonment of traditional farming practices and desertification of countryside.