Experience

REBNY (The Real Estate Board of New York)

• Vice President of Digital Media and Technology, Promoted from Director of New Media in 2014

  • 2010 - Present

  Maintained accountability for the design and development of the public facing website and microsites of this trade association for the real estate industry, with authority over staff members, consultants, and other key stakeholders focused on optimizing usability and integration. Contributes additional service assessing enterprise technology for alignment with organizational needs. Retained based on exceptional organizational skill and technical expertise, coupled with deep analytical expertise, providing a foundation for data-driven decision making. * Leads the design of print and digital marketing collateral. * Retains the use of offshore developers committed to website, server and system maintenance and development. * Achieved measurable gains, with unique website visitors increasing by over 70%, coupled with a greater than 200% increase in page views, powered by new content and SEO strategies. * Coordinates and leads training of staff members to build strengths in application, system, and content development. * Introduced usability and digital communications standards across all applications. * Credited with launching the REBNY How To series across YouTube and as a podcast; expanded social media engagement to encompass 34,000 followers on Twitter and 4,668 likes on Facebook.



New York City Department Of Health and Mental Hygiene

• Deputy Director of Web Communications, Promoted from New Media Special Project Manager in 2008

  • 2007 - 2010

  Hired to lead the redesign of the main website and microsites of this municipal department dedicated to public health along with issuing birth certificates, dog licenses, and conducting restaurant inspection and enforcement. Planned and executed usability testing and analysis while directing the efforts of in-house staff members and consultants. Recruited to manage the high-profile 9/11 Health Communications Project. * As Digital Marketing Strategist, maintained updated command of all resources and trends in online channels; implemented new media initiatives impacting marketing campaigns, public relations, press relations, HR recruitment and public education. * Served as the project manager for multiple high-profile online and marketing projects, including the NYC Condom online campaign and design contest and NYC Quits smoking campaigns; additionally, managed the Intranet and internal blogs using the WebSphere CMS.



COLUMBIA UNIVERSITY COLLEGE OF PHYSICIANS AND SURGEONS

• United States
• Higher Education
• 200 - 300 Employee

• Director of Communications, Center on Medicine as Profession/Center for Study of Society & Medicine

  • 2006 - 2007

  Credited with designing, developing, launching, and administering the websites of these two organizations, with authority over a team of freelance consultants engaged in public relations and web development. Built strategies to govern integrated communication and community outreach initiatives. Drafted press releases and maintained media relationships. Credited with designing, developing, launching, and administering the websites of these two organizations, with authority over a team of freelance consultants engaged in public relations and web development. Built strategies to govern integrated communication and community outreach initiatives. Drafted press releases and maintained media relationships.



NYC DOHMH

• United States
• Medical Practices
• 1 - 100 Employee

• Assistant Online Editor

  • May 2005 - May 2006

  Project managed small to medium size projects Edited and wrote content and email announcements Assembled and led teams to develop messaging and outreach to specific audiences in need Conducted usability analysis Designed graphics, edited photos and audio/video Project managed small to medium size projects Edited and wrote content and email announcements Assembled and led teams to develop messaging and outreach to specific audiences in need Conducted usability analysis Designed graphics, edited photos and audio/video



Whitney Museum of American Art

• United States
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Digital Media Intern

  • 2003 - 2004

  Wrote essays for the Whitney's Educational Website and assisted with educational tours. Wrote essays for the Whitney's Educational Website and assisted with educational tours.



Nourish Design

• United States
• Design Services

• Principle

  • Jan 2001 - Jun 2003

  Designed and developed web, print, and logo materials for clients Defined PR strategy in cooperation with clients Wrote, edited and designed email and internet content Managed several contract workers to deliver large new media projects to clients Designed and developed web, print, and logo materials for clients Defined PR strategy in cooperation with clients Wrote, edited and designed email and internet content Managed several contract workers to deliver large new media projects to clients



The Fin Company

• United States
• Design Services

• Consultant

  • Sep 1999 - Feb 2002

  Assisted in designing, developed, and updated client web sites. Consulted regarding design architecture and web site fluidity Created original Illustrations under the supervision of design staff Animated web sites in Flash for various projects including several versions of an online project management course for NASA Assisted in designing, developed, and updated client web sites. Consulted regarding design architecture and web site fluidity Created original Illustrations under the supervision of design staff Animated web sites in Flash for various projects including several versions of an online project management course for NASA