Director of Marketing

• Feb 2022 - Present

Marketing Manager

• Feb 2021 - Feb 2022

Event Manager

• Jul 2022 - Present

Leading local organizing committee planning and execution for national canoe/kayak and rowing races held at East Fork State Park. Leading local organizing committee planning and execution for national canoe/kayak and rowing races held at East Fork State Park.

Senior Marketing Manager

• Aug 2019 - Jun 2020

Lead the brand marketing team in developing and executing event and association marketing campaigns. Work with cross-functional teams to deliver on the needs for internal departments and external stakeholders and partners. Responsible for developing event marketing plans and ensuring execution and results tracking. Ensure successful execution of sponsorship agreements. Collaborate with internal departments to develop and execute marketing programs to help reach business goals. Oversee a team of 3 coordinators.Key Contributions:● Created year-long, cross-channel event marketing plan. Currently executing a year-longmarketing plan for Women’s Championships utilizing email, social, experiential, and telephonemarketing channels to achieve team goal targets.● Led rebranding of event loyalty program. Worked with Tournament and Creative teams todevelop new branding for the “Captain’s Club” loyalty program to improve alignment with theneeds of each tournament served.● Led creation of multiple email newsletters to improve email engagement and marketingdatabase. Increased the number of email newsletters to deliver targeted content to improve theengagement in email communications. The newsletters are also acting to help increase thenumber of contacts in our marketing database, while also helping to segment the contactscurrently in the database.

Championship Tournaments Brand Manager

• May 2019 - Aug 2019

Senior Events Manager

• Jan 2017 - May 2019

Implemented program to measure volunteer referee experience and satisfaction at USRowing events. Overhauled established event formats to improve the experience for referees and volunteers. Developed surveys and advisory councils to provide improved data and information to guide strategic planning decisions. Increased available revenue streams by introducing USRowing’s first ticketing system. Developed and maintained event communication tools through MailChimp and EZTexting platforms. Oversee 1 manager, 2 coordinators, and 2 summer interns.Key Contributions:Implemented program to measure and improve satisfaction with the experience of volunteer referees at our events. Developed tools to gather and measure satisfaction. Implemented creative solutions to address concerns expressed by this group of key volunteers. Developed new event to reach new markets. Acted on data and feedback to create a new event to help member organizations recruit and retain new members.Continue to set attendance records annually. Since 2010, event attendance has been the highest in USRowing history, and continues to grow annually.

Events Manager

• Jun 2011 - Dec 2016

Created and maintained event web pages on USRowing web site and RegattaCentral registration web pages for each event. Planned and executed targeted email and web marketing campaigns to promote attendance at USRowing events. Managed budget to improve department profitability 226%. Oversaw 1 coordinator and 2 summer interns.Key Contributions:Improved department budget. Budget health has improved by 226% since 2011 through developing new revenue streams, responsibly managing costs, and solidifying event participation year-to-year.Introduced new technologies to improve process efficiencies. Implemented processes making real-time data available to officials throughout the venue as well as using technology to improve the fan experience at the venue. Process improvements resulted in a significant reduction in on-site support calls at each event, allowing increased productivity from USRowing staff.Created new “Graduation Ceremony”. Special event created to celebrate the academic accomplishments of youth rowers. Attendance has annually reached 300 graduating seniors and over 800 total attendees.45% increase in number of USRowing-owned events. Grew event portfolio by developing new event concepts and acquiring existing local events and raising them to match brand standards.

Events Coordinator

• Mar 2010 - May 2011

Hired to assist in the execution of USRowing’s 8 national and regional events. Led the planning and execution of 3 first year events. Ensured the continued success of established national events. Oversaw 2 summer interns. Assisted in the execution of national team selection events.Key Contributions:Assumed leadership responsibilities after the unexpected departure of the Events Director only 2 weeks into my employment.

Freelance Reporter

• Sep 2017 - Dec 2018

• Attended high school football games as assigned weekly.• Input play-by-play statistics through online programs.• Wrote brief game summaries to accompany online play-by-play information. • Attended high school football games as assigned weekly.• Input play-by-play statistics through online programs.• Wrote brief game summaries to accompany online play-by-play information.

Event Support Staff, Ancillary Events, Ticketing, & Competition

• Sep 2017 - Sep 2017

• Coordinated and executed all-star event during 2017 World Rowing Championships.• Executed ancillary events within their scheduled timeframes.• Worked with national fundraising organization on event to recognize former Olympians during competition.• Acted as Box Office lead during ticketed competition days.• Trained and oversaw volunteer ticketing staff to ensure adherence to box office policies and procedures.• Assisted with event set up and break down as directed. • Coordinated and executed all-star event during 2017 World Rowing Championships.• Executed ancillary events within their scheduled timeframes.• Worked with national fundraising organization on event to recognize former Olympians during competition.• Acted as Box Office lead during ticketed competition days.• Trained and oversaw volunteer ticketing staff to ensure adherence to box office policies and procedures.• Assisted with event set up and break down as directed.

Account Executive

• Oct 2009 - Dec 2009

• Generated over $12,000 in ticket sales revenue.• Completed sales training provided by organization.• Led sales team in daily call activity and weekly sales appointment activities. • Generated over $12,000 in ticket sales revenue.• Completed sales training provided by organization.• Led sales team in daily call activity and weekly sales appointment activities.

Sales and Marketing Intern

• May 2008 - Aug 2008

• Created a database of group sales leads in 10 regional markets.• Assisted season ticket sales staff in compiling sales leads generated by team events. • Assisted “Club Level” sales staff in executing the “Club Level Relocation and Renewal” project. • Created a database of group sales leads in 10 regional markets.• Assisted season ticket sales staff in compiling sales leads generated by team events. • Assisted “Club Level” sales staff in executing the “Club Level Relocation and Renewal” project.

Gameday Statistics Crew

• Mar 2008 - Jun 2008

-Recorded play-by-play statistics-Assisting in gameday promotions-Pre and post game setup and break down -Recorded play-by-play statistics-Assisting in gameday promotions-Pre and post game setup and break down

Inside Sales Representative

• May 2007 - Aug 2007

• Generated over $6,000 in sales of subscriptions and special reports. • Increased the size and accuracy of sales database by 50%.• Completed daily phone call activity requirements. • Generated over $6,000 in sales of subscriptions and special reports. • Increased the size and accuracy of sales database by 50%.• Completed daily phone call activity requirements.

Marketing and Communications Intern

• Apr 2007 - Jul 2007

• Compiled official game statistic reports at all home games. • Wrote official press releases for all away games. • Distributed official game information to league office and local media. • Compiled official game statistic reports at all home games. • Wrote official press releases for all away games. • Distributed official game information to league office and local media.