Alvier Marqueses

Digital Marketing Manager at Baytech BPO Corporation
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Contact Information
us****@****om
(386) 825-5501
Location
PH

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5.0

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Krizha Quiambao

Vier is a natural leader. He is one of the exceptional bosses who establish a good relationship with his employees and thus inspire them to improve. He possesses a deep leadership ability and an outstanding enthusiasm for development for his team and for himself. He has extensive experience in his field and has provided me with great support and knowledge, when I was just starting out. I am glad that I've worked with him.

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Experience

    • Philippines
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Oct 2019 - Present

      Plans and executes digital marketing strategies for web apps.

    • Digital Product Manager
      • Feb 2019 - Sep 2019

    • Philippines
    • Real Estate
    • 700 & Above Employee
    • Digital Marketing Manager
      • Sep 2018 - Jan 2019

    • Philippines
    • Real Estate
    • 1 - 100 Employee
    • Marketing Manager and Head of Digital
      • Oct 2017 - Sep 2018

    • Digital Marketing Lead
      • Aug 2014 - Oct 2017

      1. Search Engine Optimization Technical On-Page SEO• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.• Work with the development team to ensure SEO best practices are properly implemented on newly developed codes• Perform ongoing keyword discovery, expansion and optimizationLanding Page Optimization• Make sure that all on-pages elements are SEO-friendly (html tags, image tags, interlinking, etc.)• Provide recommendations for U/X-friendly design of web pages to prolong time on page and lessen bounce rate• Recommend and improve ad copies and call-to-actions to increase user web-engagementOff-Page SEO• Develop and implement link building and content marketing strategies• Develop link prospecting plans• Manage and maintain earned linksLead Generation• Develop and implement lead generating strategies for different goals such as: e-mail subscriptions and sign upsWeb Content Creation and Management• Develop and implement content creation strategies• Device different content publications• Maintain and manage CMS (Wordpress)Setup, Reporting and Maintenance• Understand, setup, track, report and analyze website analytics and webmaster tools. Submit report on a bi-monthly basis. • Conduct whole site SEO audit, web performance and site maintenance on a monthly basis. • Identify and provide fix recommendations for site errors, html improvements, meta data and on-page data on a monthly basis.• Provide monthly competitive analysis. • Keep the team up-to-date with the latest developments on Search Engine Updates and Technical Refresh releases.2. Search Engine Marketing • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI inpaid search campaigns• Track, report, and analyze website analytics and PPC initiatives and campaigns• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

    • Digital Marketing Strategist
      • Mar 2013 - Jul 2014

    • Marketing and Accounts Executive
      • Jul 2011 - Oct 2012

    • Marketing and Accounts Executive
      • Oct 2006 - Jul 2011

Education

  • University of Santo Tomas
    Bachelor of Arts (B.A.), Legal Management
    2002 - 2006
  • Paranaque Science High School
    1998 - 2002

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