Álvaro Vázquez Chimeno

Head of Digital Marketing at VOCENTO
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES

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Experience

    • Spain
    • Newspaper Publishing
    • 300 - 400 Employee
    • Head of Digital Marketing
      • Mar 2018 - Present

      Madrid Area, Spain Head of digital business of the newspaper ABC, VOCENTO (25 million unique users). E-commerce, affiliation and the search for new business and income are my day through digital strategy, SEO, SEM, CRM and disruptive models. DESCUENTOS.ABC.ES 100% SEO project. Created the LEADER on online voucher codes & discounts in Spain. More than 2.000 offers and 600 shops including top-level ecommerce such as Amazon or Zalando. Growing up by >1000000%… Show more Head of digital business of the newspaper ABC, VOCENTO (25 million unique users). E-commerce, affiliation and the search for new business and income are my day through digital strategy, SEO, SEM, CRM and disruptive models. DESCUENTOS.ABC.ES 100% SEO project. Created the LEADER on online voucher codes & discounts in Spain. More than 2.000 offers and 600 shops including top-level ecommerce such as Amazon or Zalando. Growing up by >1000000%. >€€€k. OFERPLAN.ABC.ES 50% SEO + 50% Marketing Channels. Developed ABC’s deal-of-the-day website: more than 1200 offers in 2018, +200% growth. Includes desktop, mobile & app. More than 50k clients. Growing up by 130%. €€€k. FAVORITO ABC abc.es/favorito/ 70% SEO - 30% (Adwords, Programmatic, Marketing Cloud, Social, Direct), Product review site. More than 600 articles in 2021 with forecasts of + 100% growth ARCHIVO ABC https://www.abc.es/archivo/ E-commerce with 100% growth based on digital marketing and commercial work. Show less

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder
      • Jan 2014 - Present

      Madrid Area, Spain We use technology, data and creativity to achieve business objectives for brands. www.ddigitals.net Some of our clients and projects: - Larios: advertising and strategy for one of the most relevant international brands. - Bimbo: we do Amazon management (SEO, PAID, creativity) at all levels. - Cosentino: we have developed a loyalty plan for digital services. - Santander - Connecting Visions: we are the agency of one of the most important and leading startups owned… Show more We use technology, data and creativity to achieve business objectives for brands. www.ddigitals.net Some of our clients and projects: - Larios: advertising and strategy for one of the most relevant international brands. - Bimbo: we do Amazon management (SEO, PAID, creativity) at all levels. - Cosentino: we have developed a loyalty plan for digital services. - Santander - Connecting Visions: we are the agency of one of the most important and leading startups owned by Santander, Connecting Visions. - LaLiga: data-driven proposal for La Liga - strategy - Marketing Cloud. - Scalextric: we have made a proposal for the SCX Christmas campaign. - Movistar: specialized content for Movistar related to digital marketing. Show less

    • Spain
    • Higher Education
    • 700 & Above Employee
    • Digital Marketing Manager
      • Feb 2011 - Mar 2018

      Madrid y alrededores, España

    • Social Media Manager
      • Jun 2015 - Feb 2017

      Madrid y alrededores, España

    • Construction
    • 700 & Above Employee
    • Digital Communication
      • Feb 2010 - Feb 2011

    • Digital Product Manager
      • Apr 2009 - Jan 2010

Education

  • Comillas Pontifical University
    Master of marketing, Marketing
    2012 - 2013
  • Universidad Autónoma de Madrid
    Máster en edición UAM-EDELVIVES, Publishing
    2009 - 2010
  • ThePowerMBA
    Business Expert - Gestión y Administración de Empresas
  • KSchool
    Master's degree, Analítica web
    2021 - 2022

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