Experience

Universal Attractions Agency

• United States
• Entertainment
• 1 - 100 Employee

• Junior Agent

  • Jul 2021 - Present

  · Spearhead the launch of the Latin department. Develop new relationships by contacting artists and their management, devise a strategy proposal, and implement it to book them with every project. Pitch to buyers and finalize sales, not only with existing clients of the company but also with new ones.· Research for leads, call potential leads, and build the database in the CRM (HubSpot)· Route shows for our new clients in the Latin dept.· Curate packages of Latin acts to pitch to buyers

• Intern

  • Dec 2020 - May 2021

  · Assist with routing, holds at venues, and revise offers and deal memos.· Spearhead the launch of the Latin department. Contact artists, get permission to book them and build strategies for every new project. Pitch to buyers and finalize sales, not only with existing clients of the company but also new ones. · Assist with routing, holds at venues, and revise offers and deal memos.· Spearhead the launch of the Latin department. Contact artists, get permission to book them and build strategies for every new project. Pitch to buyers and finalize sales, not only with existing clients of the company but also new ones.



ONErpm

• United States
• Musicians
• 300 - 400 Employee

• A&R Intern

  • Sep 2020 - Dec 2020

  Research for new artists that could potentially be signed. Listed over 15% of artists over the required amount.· Monitor placement of the company’s artists in several playlists.· Fill out spreadsheets with information on the artists researched. I adjusted the format by noticing some outdated data it required and replacing it with a more current one. Research for new artists that could potentially be signed. Listed over 15% of artists over the required amount.· Monitor placement of the company’s artists in several playlists.· Fill out spreadsheets with information on the artists researched. I adjusted the format by noticing some outdated data it required and replacing it with a more current one.



Soy Emilia

• Italy
• Food Production

• Talent Manager

  • Mar 2020 - Dec 2020

  · General Manager for the Project· Latin Grammy Nominee – Best New Artist 2020· Budgeting for the project, including, finding innovative solutions for strategic plans with little funding due to the resource-strained environment of 2020.· Strategy. Due to the fact the project needed funding, I addressed it all through a numbers-oriented perspective that allowed a very quantitative detailed analysis to be made which aligned with the needs of the project and maximized the results.· Release Schedule. Also, done with an analysis of the life of a single and behavior of streams vs investments in ads to maximize the results needed.· Deals with both publishers and distribution services. Which we’re polished and supported to the last detail with numeric data that allowed the negotiations to be done more with support of actual data than just gut feeling and qualitative arguments which usually leads to a big gray area.· Handle the team. Multi-tasking through clearances, digital strategy, contracts, etc.



Arbol Naranja

• Colombia
• Advertising Services
• 1 - 100 Employee

• Head Of Artist Management, Sales Team, Partner

  • Jan 2019 - Aug 2019

  · Research for new clients and approach for final conversion into sales with the sales team. Devising a unique strategy and approach according to each client.· Member of the board. Along with the CEO came up with strategies that were presented, and several of them were implemented, throughout the company.· Financial planning and overview. A deep analysis of the financials of the company allowed us to change the allocation and use of resources which led to a reduction of costs by around 15%.· Booking local shows for the roster of artists. Unique knowledge of music allowed me to understand which were the music needs the clients had and propose a catered list of options regarding, genre, style, and budget.· Management team for the roster of artists which includes Nanpa Basico, Soy Emilia, Juan Pablo Vega, Esteman, amongst others.· Experience in Day-to-day management. Nanpa Basico is a very successful project which presents a challenge as the artist keeps changing his mind constantly. Rapport, eased this behavior a bit and allowed us, the management team, to better plan and anticipate any moves the artist might need or want which implied a major efficiency in our work. He is a creative force coming up with new moves and ideas that would require strategies that could adapt to this. constantly which required a high level of adaptability and being fast-paced in this highly iterative environment. · Nanpa came to the company already with some relevance in the scene. We compiled all the data and devised strategies according to this that enabled us to maximize the advances obtained from both the aggregator (acting as a label) and publisher. This was achieved through careful planning of digital strategies implemented on Facebook, Instagram, Twitter, Whatsapp, etc.· Production of BTL events. I devised and implemented all across the company a format and macro that reduced our budgeting times and discrepancies with the accounting department by over 30%.

• Sales Manager, Production Team, Partner

  • Feb 2017 - Jan 2019

  As sales manager for the area of production (Contenido Naranja), the job was devising and implementing sales strategies that converted to effective sales.As part of the production team, the job was to participate in the production of varied events in different roles such as account executive (liaising with clients), artist relations, and some other duties of production of an event.



Venezuela Aid Live

• Civic and Social Organizations

• Artist Relations

  • Feb 2019 - Feb 2019

  In less than 2 weeks I had to prepare all hospitality details with a constrained budget to receive around 40 artists/acts. More than 30 of those were class A latin acts and a couple American acts. The necessary preparations included local transportation, security, hotel, private flights, hospitality and backstage requirements as per rider. Some of the acts present at this event, which was streamed worldwide, were Alesso, Lele Pons, Maluma, Carlos Vives, Juan Luis Guerra, Mau y Ricky, amongst many others.



Páramo Presenta / Sueño Estéreo SAS

• Booking Assistant & Logistics Manager - Artist Relations

  • Jul 2016 - Feb 2017

  Detailed followup of conversations where booking agreements and terms were made by the company's bookers. Careful revision of contracts for every single contract sent over which developed in either a return email with a red-lined document or a signed one. Attention to financial and cashflow aspects that affected the booking activities as well as liaise with the several booking agencies regarding payments, marketing strategies to be implemented (if any). Some of the contracts handled at this time were The Strokes, Richie Hawtin, Sublime with Rome, The Weeknd, Justice, The XX, Deadmau5, amongst many others. Also, buying a couple local acts to perform at early spots of Festival Estereo Picnic 2017.

• Logistics Manager - Artist Relations

  • Sep 2015 - Jul 2016

  Manager of the position of coordination and planning of all the logistic details, and hospitality, for all of the events of the company including Festival Estéreo Picnic, as well as the artist liaise for the event. More than 300 people traveling as artists and crew, airplane tickets, hotels, ground transportation, buyouts and whichever needs that may arise previously or during the event on and off-site. Detailed revision and enforcement of all artist riders and agreeing on all subjects with the artist's tour manager. Some of these artists were Kings of Leon, Mumford and Sons, Florence and the Machine, Snoop Dogg, Kygo, Jack U, Skrillex, amongst many others.

• Artist Logistics Assistant

  • Jan 2015 - Sep 2015

  Assisting in the coordination and planning of all the logistic details for all of the events of the company including Festival Estéreo Picnic. More than 300 people traveling as artists and crew, airplane tickets, hotels, ground transportation, buyouts, and whichever needs that may arise previously or during the event on and off-site. Detailed revision and enforcement of all artist riders and agreeing on all subjects with the artist's tour manager. Some of these artists were Kings of Leon, Mumford and Sons, Florence and the Machine, Snoop Dogg, Kygo, Jack U, Skrillex, amongst many others.

• Street promotion coordinator

  • Oct 2013 - Dec 2014

  Responsible for the promotion strategies for all concerts and events of the company including Festival Estereo Picnic. Minor responsibilities in production and press. Coordinate providers for the fabrication of flyers, street posters, inside posters, and the usage of this material. Brand activation of the events in the appropriate spaces.



Festival Hermoso Ruido

• Executive Producer

  • Aug 2013 - Feb 2017

  Coordinate flights, transportation, hosting, and several activities of national and international bands invited to the festival as well as international promoters during the event. All planning and execution of one-on-one speed meetings of every artist participating with every promoter/buyer invited to the event. Planning of the whole event with new additions in each edition. Coordinate flights, transportation, hosting, and several activities of national and international bands invited to the festival as well as international promoters during the event. All planning and execution of one-on-one speed meetings of every artist participating with every promoter/buyer invited to the event. Planning of the whole event with new additions in each edition.



M2 Agencia

• Colombia
• Entertainment Providers

• Artist Manager - La Sabrosura Dura

  • 2012 - Oct 2015

  General manager, responsible for administrating the artist's resources. Press promotion, booking. Coordination and direction in the whole process of SXSW 2013, 2015, and Mexican tour 2014 from application to presentation. Street team managing.

• Artist Direction

  • Dec 2012 - Dec 2012

  Support in artist directing office for the christmas party of Pacific Rubiales 2012 with artists such as Chocquibtown, Alkilados, J Balvin, amongst others. Coordination of flights, sound checks, etc.



V for Volume

• Music

• Community Manager

  • Jul 2012 - Dec 2012

  Publish regularly in diverse social networks as V for Volume. This implies the usage of a determined language according to the target audience. Support in the management department, press and booking. Publish regularly in diverse social networks as V for Volume. This implies the usage of a determined language according to the target audience. Support in the management department, press and booking.