Álvaro Franca

Type Director at Vasava
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Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, Catalonia, Spain, ES
Languages
  • Português Native or bilingual proficiency
  • Ingles Native or bilingual proficiency
  • Espanhol Native or bilingual proficiency

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Experience

    • Spain
    • Graphic Design
    • 1 - 100 Employee
    • Type Director
      • Jan 2023 - Present

      As Type Director at Vasava Studio I am responsible for all things typography, from designing original typefaces, logotypes and pieces of lettering all the way to font selection, composition and managing font licenses. I work closely with all my colleagues and across all our projects to make sure we are outputing flawless typography for all our clients like Spotify, LaLiga, FC Barcelona or Grupo Bancolombia.My typographic eye and my knowldge of the sector are my tools in making sure we step up our typographic game, and I have the privillege to work with a whole team of incredibly talented people who in turn make the letters I draw look as beautiful as possible wheter stactic or ir motion, across a range of media and formats. Show less

    • Senior Graphic Designer
      • Feb 2019 - May 2023

      As a designer at Vasava Studio, my responsabilities include typeface design, lettering, illustration and graphic design for brands, publications, exhibitions and other projects. I work in close collaboration with other designers to make letters really nice to look at.

  • Naipe Foundry
    • Barcelona, Catalunha, Espanha
    • Coproprietário
      • May 2018 - Present

      Under the name of Naipe Foundry, brazilian duo Álvaro Franca and Felipe Casaprima offer typographic services from the design and refinement of logotypes to the creation of original proprietary typefaces. Since 2018, they’ve collaborated with large companies and small businesses to find the exact typographic tone of voice that can empower the messages of their clients, be it in print, the web or in motion. Under the name of Naipe Foundry, brazilian duo Álvaro Franca and Felipe Casaprima offer typographic services from the design and refinement of logotypes to the creation of original proprietary typefaces. Since 2018, they’ve collaborated with large companies and small businesses to find the exact typographic tone of voice that can empower the messages of their clients, be it in print, the web or in motion.

    • Spain
    • Higher Education
    • 100 - 200 Employee
    • Teacher
      • Nov 2021 - Present

      Starting this november I will teach the Typography, Identity and Branding module of the Masters Degree in Graphic Design of SHIFTA, Elisava's fully remote education offering. I'm thrilled to join an institution like ELISAVA —arguably Barcelona's most important graphic design school— and specially to be teaching at the Masters level for the first time! The classes are a hybrid of live sessions and pre-recorded material and I'm super happy to have this amazing intro video by the amazing Carlos Castro aka Design by Savage Show less

    • United States
    • Technology, Information and Internet
    • 400 - 500 Employee
    • Teacher
      • Feb 2021 - Present

      This February Domestika launched my online course "Basics of Typography from A to Z" where I take students from the most basic of all typographic skills all the way to composing and typesetting complex editorial pieces. In just under 5 hours I explain everything you need to know about fonts, their history, how they can communicate certain emotions and fulfil certain roles in graphic design. All while providingstudents with extra reading materials, tools and practical exercises to make them masters of this craft. It's my first real foray into education and hopefully not my last. Very happy to have been able to do it and even more so to be teaching in Brazilian Portuguese! Show less

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Chapter Lead
      • Apr 2018 - Oct 2019

      As chapter lead of TypeThursday my responsibilities include overlooking and coordinating a team of volunteers, reaching out to sponsors and partners across educational institutions, publishing houses, beverage providers and the creative industries. Me and my team organize and promote a monthly event for designers in Barcelona to meet up and share work in progress in a safe and constructive environment. Most of the work is in preparation of the event, but each month my work becomes socially focused on the day of the event, when I have to interact with the public and the presenters to create a nice ambience and to help people meet each other, it is a lot of work but it is highly satisfactory. As Chapter Lead of the Barcelona Chapter I also have to coordinate with the broader TypeThursday network of chapters across eight cities in three countries. Show less

    • Spain
    • Architecture and Planning
    • 1 - 100 Employee
    • Designer
      • Apr 2018 - Aug 2018

      Since this April I have worked as the designer at the Mies van der Rohe Foundation, where my responsabilities include creating publications and branding systems for exhibitions, events and prizes organized by MiesBCN, including participations at the Biennale di Venezia, Barcelona Design Week and Barcelona Arquitecture week. A wonderful opportunity to work in culture providing a diverse range of opportunities to use typography to convey information in many diferent media and contexts. Since this April I have worked as the designer at the Mies van der Rohe Foundation, where my responsabilities include creating publications and branding systems for exhibitions, events and prizes organized by MiesBCN, including participations at the Biennale di Venezia, Barcelona Design Week and Barcelona Arquitecture week. A wonderful opportunity to work in culture providing a diverse range of opportunities to use typography to convey information in many diferent media and contexts.

    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Trainee Font Developer
      • Jan 2014 - Mar 2014

      At Dalton Maag I took part in their training programme for Font Developers. I learned calligraphy and trained my eyesight under the supervision of Ron Carpenter, then I created my own original typeface design starting from a briefing and original research into newspaper typefaces. During this time I got acquainted with Font Developing software, research methodologies, caligraphic hands and more. I enjoyed an environment of over 50 typeface designers from whom I learned every day. At Dalton Maag I took part in their training programme for Font Developers. I learned calligraphy and trained my eyesight under the supervision of Ron Carpenter, then I created my own original typeface design starting from a briefing and original research into newspaper typefaces. During this time I got acquainted with Font Developing software, research methodologies, caligraphic hands and more. I enjoyed an environment of over 50 typeface designers from whom I learned every day.

  • Hipertipo
    • Amesterdã e Região, Holanda
    • Desenvolvedor de fontes
      • Jul 2013 - Aug 2013

      Desenvolver tipografias Desenvolver tipografias

    • Estágio
      • Sep 2012 - Dec 2012

      Geração de conteúdo impresso e digital. Geração de conteúdo impresso e digital.

Education

  • BAU, Centro Universitario de Diseño
    Post Graduate, Design Management
    2018 - 2019
  • EINA Centre Universitari de Disseny i Art de Barcelona
    Masters, Advanced Typography
    2017 - 2018
  • Plantin Instituut voor Typografie
    Expert Class, Type Design
    2017 - 2018
  • ESDI - Escola Superior de Desenho Industrial
    Bacharelado, Design e Comunicação Visual
    2010 - 2015
  • Universidade do Estado do Rio de Janeiro
    Bacharelado, Design Gráfico
    2010 - 2015
  • Anglia Ruskin University
    Intercâmbio, Design Gráfico
    2013 - 2014

Community

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