Alvaro de Cascante

Marketing Performance Analyst at CUBRO
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Contact Information
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • Español Native or bilingual proficiency
  • Inglés Professional working proficiency
  • Francés Professional working proficiency

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Credentials

  • Vogue Marketing Digital y Comunicación de moda y Lujo
    Condé Nast College Spain
    Jun, 2021
    - Sep, 2024
  • Competencias digitales para profesionales
    Google Actívate
    Jan, 2021
    - Sep, 2024
  • Digital Marketing
    The Business of Fashion
    Jan, 2021
    - Sep, 2024
  • Fundamentals of digital marketing
    Google Digital Garage
    Jan, 2021
    - Sep, 2024
  • Introduction to Search Engine Optimization (SEO)
    University of California, Davis
    Jan, 2021
    - Sep, 2024
  • Diplome Approfondi de la Langue Française (DALF) C1
    Institut français
    Jun, 2016
    - Sep, 2024
  • IELTS C1
    IELTS Official
    Jun, 2018
    - Sep, 2024

Experience

    • Spain
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Marketing Performance Analyst
      • Sep 2023 - Present
    • United States
    • Software Development
    • 700 & Above Employee
    • Global Marketing Campaigns Associate
      • Oct 2022 - Sep 2023

      -Created relevant dynamic content and assets to support 6 marketing campaigns aligning end-to-end processes englobing planning, budgeting, digital, promotion and video/design production perspectives -Coordinated cross functional teams & stakeholders to devise, build and execute integrated marketing campaigns and structured programs to drive awareness, MQLs and pipeline adjusting to strict deadlines -Organized Webinars & Events around Process Mining related topics with global organizations like SSON, Scoop News Group, e.Republic amongst others to create Brand Awareness and penetrate Shared Services, Finance, US Public Sector, CPG/Retail, Oil & Gas, Process Excellence & Supply Chain industries - Managed & Developed Email Nurtures for diverse Marketing efforts as well as Organic and Paid Social to Promote Celonis and expand its market Scope Show less

    • AR, Billing and Collections Specialist Intern
      • Dec 2021 - Oct 2022

      -Managed daily invoicing tasks via Zuora, Salesforce, and Workday in alignment with finance, corporate teams & stakeholders-Analyzed and Developed AR strategies, to manage and monitor more than 350 customer accounts-Reported AR results and ensured correct invoice delivery, portal and PO management and contract compliance-Supported cash application tasks during the account reconciliation company process-Reduced outstanding and uncollected below 20K balances by 35% in 6 months

    • Spain
    • Fine Art
    • 1 - 100 Employee
    • Project Management Internship
      • Oct 2021 - Dec 2021

      -Managed internal operations, calendars, marketing, and communications to increase online market presence and raise brand awareness -Assisted the coordination of events, exhibitions, and art summits inhouse and externally -Managed 20 artists' portfolios and B2C relationships to increase sales and market opportunities -Ensured correct product delivery and project management to meet customer’s expectations and improve satisfaction levels -Managed internal operations, calendars, marketing, and communications to increase online market presence and raise brand awareness -Assisted the coordination of events, exhibitions, and art summits inhouse and externally -Managed 20 artists' portfolios and B2C relationships to increase sales and market opportunities -Ensured correct product delivery and project management to meet customer’s expectations and improve satisfaction levels

    • France
    • Artists and Writers
    • 1 - 100 Employee
    • Visual Artist
      • Aug 2020 - Dec 2021

      KumoRecords is a new project created by a collective of independent artists at an international level. It collaborates with creative profiles worldwide and explores and shares multiple artistic disciplines, ranging from photography to music production, fashion design, fine arts, and much more. KumoRecords is a new project created by a collective of independent artists at an international level. It collaborates with creative profiles worldwide and explores and shares multiple artistic disciplines, ranging from photography to music production, fashion design, fine arts, and much more.

    • Advertising Services
    • 1 - 100 Employee
    • Hospitality (waiter & manager)
      • Jun 2018 - Jul 2019

      -Coordinated staff & service teams of 15 people during the MAD COOL Festival for 2 years to ensure correct service delivery. -Managed and supervised inventory and stock levels during the event to meet demand rates and maximize sales. -Coordinated staff & service teams of 15 people during the MAD COOL Festival for 2 years to ensure correct service delivery. -Managed and supervised inventory and stock levels during the event to meet demand rates and maximize sales.

    • Spain
    • Financial Services
    • Financial Consultancy
      • May 2018 - Jan 2019

      -Developed financial strategies with clients and stakeholders to manage financial assets and investments and ensure optimal results -Utilized diverse range of financial tools to fulfill short, medium, and long-term projects -Followed up and researched market circumstances regularly to maintain healthy portfolios and unblock investment opportunities -Developed financial strategies with clients and stakeholders to manage financial assets and investments and ensure optimal results -Utilized diverse range of financial tools to fulfill short, medium, and long-term projects -Followed up and researched market circumstances regularly to maintain healthy portfolios and unblock investment opportunities

    • Spain
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Media and content creator
      • Mar 2016 - Apr 2017

      -Developed and managed the "Wearing streets" blog to share lifestyle, food, tourism, and fashion-related content and recommendations. -Photographed and visually edited uploaded content as freelance. -Researched interests, topics and trending places to ensure a healthy portfolio as well as high levels of engagement -Developed and managed the "Wearing streets" blog to share lifestyle, food, tourism, and fashion-related content and recommendations. -Photographed and visually edited uploaded content as freelance. -Researched interests, topics and trending places to ensure a healthy portfolio as well as high levels of engagement

Education

  • EAE Business School
    Master in Digital Marketing & E-commerce, Marketing
    2022 - 2023
  • Cardiff University / Prifysgol Caerdydd
    Erasmus program, Business and management
    2020 - 2021
  • Concordia University
    Bachelor of Business Administration - BBA, Business and management
    2019 - 2020
  • Universidad Carlos III de Madrid
    Bachelor of Business Administration - BBA, Business and management (Bilingual)-Spanish/English
    2017 - 2021
  • College Saint Louis de Francaises
    High School Diploma
    2001 - 2017

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