Alvaro Casas Gonzalez
Account Manager, SEM Specialist at Witei - Real Estate Software- Claim this Profile
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Bio
Experience
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Witei
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Spain
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Software Development
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1 - 100 Employee
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Account Manager, SEM Specialist
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Nov 2019 - Present
-Developing internal SEM strategies based on the company KPI-Coordinating Outbound Campaigns such as Google Adwords , Facebook Ads, LinkedIn Ads...-Developing content for the company platforms like Social Media Network, Blog Page and Web Page-Analyzing Google Analytics data to impprove marketing strategies-Monitoring and analyzing of campaign performance data to improve ROI, and reach the company KPIs.- Improving Outbound campaigns performance based in high level optimizations and 2.0 marketing strategies.- Analyzing and measuring keyword density, link management and search engine optimizationstatistics.
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Cognizant
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Process Executive at Google Adwords, SEM
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Jul 2019 - Nov 2019
- Senior Process Executive for Google at Cognizant- Google Adwords search campaign marketing.- Adwords Account Ads of Spanish market. - Optimizing Adwords Search market. .- Improving Google Adwords search ads quality.- Improving Google quality search ads - Senior Process Executive for Google at Cognizant- Google Adwords search campaign marketing.- Adwords Account Ads of Spanish market. - Optimizing Adwords Search market. .- Improving Google Adwords search ads quality.- Improving Google quality search ads
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Hays
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United Kingdom
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Staffing and Recruiting
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700 & Above Employee
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Senior Sourcing Partner for American Express
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Nov 2018 - Jul 2019
American Express is a global service company, providing customers with exceptional access to products, insights and experiences that enrich lives and build business success.My role is to facilitate recruitment and selection process for Spain (Madrid)-based positions, by:- Administration and marketing• End-to-end RPO recruitment for American Express Spain via Hays;• Dealing mainly with sales roles (Business Developers, Account Managers, Project Managers);• Taking care of Spanish market and candidates from financial industry;• Using multiple sourcing platforms to find relevant candidates;• Creating a pipeline of candidates for both immediate and long term needs;• Conducting intake meetings with globally based Hiring Leaders for a given vacancy in their team;• Delivering regular updates on the applications as well as further details for candidates shortlisted;• Setting up face to face interviews, preparing both candidates and interviewers;• Providing offer guidance to Hiring Leaders;• Managing on-boarding of the successful candidates.
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TTEC
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United States
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Outsourcing and Offshoring Consulting
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700 & Above Employee
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Account Sales Manager, SEM Specialist at Google Adwords
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Oct 2017 - Nov 2018
- Adwords Account Strategist for SMB accounts of Spanish market. - Proactively building and optimizing Adwords Search, Display and YouTube campaigns, to reach Hispanic customers. - Monitoring and analyzing of campaign performance data to improve ROI, and reach the client´s KPIs.- Improving Google Adwords campaign performance based in high level optimizations and 2.0 marketing strategies. - Guiding users in formulating requirements; analyzes resulting user proposals and conducts feasibility studies. - Reviewing the system reports which are generated by Google Analytics and also analyzing and measuring keyword density, link management and search engine optimization statistics. See less
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Production Manager and administration
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Jun 2015 - Dec 2017
-Recurrent temporary contracts depending on the business demand.-Marketing and event production.-Spanish Music Industry Record Company.-Social media and brand promotion.-Sales coordinator.-Production assitant and administration. -Recurrent temporary contracts depending on the business demand.-Marketing and event production.-Spanish Music Industry Record Company.-Social media and brand promotion.-Sales coordinator.-Production assitant and administration.
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Insurance Sales Representative
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Jan 2011 - Jul 2011
-Insurance Business Specialist-Close sales , cold calling on B2B and B2C .-Prospecting new clients.-Customer care and account management.-Follow KPIs of the business-Team Leader support on recruitment, on boarding and trainning of new team members. -Insurance Business Specialist-Close sales , cold calling on B2B and B2C .-Prospecting new clients.-Customer care and account management.-Follow KPIs of the business-Team Leader support on recruitment, on boarding and trainning of new team members.
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Education
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AFA Oviedo
Diploma, Event Organization and Marketing