Alvaro Arentsen

Global Head of Trade Marketing at SumUp
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin, Berlin, Germany, DE

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Experience

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Global Head of Trade Marketing
      • May 2023 - Present

    • Trade Marketing Lead - Retail
      • Mar 2020 - Apr 2023

      Leading (and learning from) a diverse team in an hyper-growth environment. Developing & implementing winning portfolio, marketing and in-store strategies at retailers from all main retail channels and markets.

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Customer / Trade Marketing Manager
      • Mar 2014 - Apr 2018

      Leading channel & in-store strategies for the petcare and chocolate business in modern (grocery) and traditional trade.

    • Petcare Brand Manager
      • Jan 2012 - Feb 2014

      Leading the WHISKAS Brand and Petcare Wet Food Strategy

    • Brand Assistant & Marketing Properties
      • Mar 2011 - Jan 2012

      Leading Innovation Projects and Business Segments for MARS Petcare Brands in Chile. Championing Legal and Trademark Protection.

    • Franchise Assistant
      • May 2009 - Feb 2011

      Coordinating Market Research, Budget Control and Consumer Activations for MARS Petcare Brands in Chile.

    • Brazil
    • Financial Services
    • 700 & Above Employee
    • Research Analyst / Internship
      • Jan 2008 - Jul 2008

      Delivering periodical reports on market share & profitability for the mutual funds industry in Chile. Delivering periodical reports on market share & profitability for the mutual funds industry in Chile.

Education

  • Arden University
    Master of Science - MS, Data Analytics & Marketing - Berlin, Germany
    2018 - 2019
  • Universidad Diego Portales
    Bachelor of Business Engineering, Business Administration and Management, General - Santiago, Chile
    2004 - 2008
  • Fachhochschule München
    Erasmus Interchange Program, International Business
    2006 - 2007
  • Ludwig-Maximilians Universität München
    Basisstufe I, German
    2006 - 2006

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