Alvaro Arentsen
Global Head of Trade Marketing at SumUp- Claim this Profile
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Bio
Experience
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SumUp
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United Kingdom
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Financial Services
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700 & Above Employee
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Global Head of Trade Marketing
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May 2023 - Present
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Trade Marketing Lead - Retail
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Mar 2020 - Apr 2023
Leading (and learning from) a diverse team in an hyper-growth environment. Developing & implementing winning portfolio, marketing and in-store strategies at retailers from all main retail channels and markets.
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Mars
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United States
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Manufacturing
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700 & Above Employee
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Customer / Trade Marketing Manager
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Mar 2014 - Apr 2018
Leading channel & in-store strategies for the petcare and chocolate business in modern (grocery) and traditional trade.
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Petcare Brand Manager
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Jan 2012 - Feb 2014
Leading the WHISKAS Brand and Petcare Wet Food Strategy
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Brand Assistant & Marketing Properties
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Mar 2011 - Jan 2012
Leading Innovation Projects and Business Segments for MARS Petcare Brands in Chile. Championing Legal and Trademark Protection.
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Franchise Assistant
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May 2009 - Feb 2011
Coordinating Market Research, Budget Control and Consumer Activations for MARS Petcare Brands in Chile.
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BTG Pactual
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Brazil
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Financial Services
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700 & Above Employee
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Research Analyst / Internship
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Jan 2008 - Jul 2008
Delivering periodical reports on market share & profitability for the mutual funds industry in Chile. Delivering periodical reports on market share & profitability for the mutual funds industry in Chile.
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Education
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Arden University
Master of Science - MS, Data Analytics & Marketing - Berlin, Germany -
Universidad Diego Portales
Bachelor of Business Engineering, Business Administration and Management, General - Santiago, Chile -
Fachhochschule München
Erasmus Interchange Program, International Business -
Ludwig-Maximilians Universität München
Basisstufe I, German