Fernando Alvarez Sanchez
Data Analyst Sr. at Analytics Town- Claim this Profile
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Bio
Santiago Andres Millan
I had the honor of working alongside Fernando at Beyond Media Agency, where he served as the Measurement Team Lead and was my supervisor. During my time working with him, I was impressed by his exceptional technical skills in Google platform implementation, particularly in GTM. He is also a master at analyzing user data, creating detailed reports with metrics that simplify and provide insight into customer behavior. What truly sets Fernando apart, however, is his remarkable leadership abilities. He is a compassionate, focused, and patient teacher who uses his time wisely to help his team grow professionally. His online classes provide valuable insights into technical aspects of metric implementation and analysis. Fernando is a true professional and a valuable asset to any company. I recommend him without hesitation to any recruiter looking to add a top-performing team lead to their ranks. He is a gifted leader and a technical expert, and I am confident that he will help take your company to the next level.
Lucas Rodriguez Urrutia
Persona ideal para trabajar en equipo. Aprendí mucho con él, no solo en lo laboral, si no también en lo personal.
Santiago Andres Millan
I had the honor of working alongside Fernando at Beyond Media Agency, where he served as the Measurement Team Lead and was my supervisor. During my time working with him, I was impressed by his exceptional technical skills in Google platform implementation, particularly in GTM. He is also a master at analyzing user data, creating detailed reports with metrics that simplify and provide insight into customer behavior. What truly sets Fernando apart, however, is his remarkable leadership abilities. He is a compassionate, focused, and patient teacher who uses his time wisely to help his team grow professionally. His online classes provide valuable insights into technical aspects of metric implementation and analysis. Fernando is a true professional and a valuable asset to any company. I recommend him without hesitation to any recruiter looking to add a top-performing team lead to their ranks. He is a gifted leader and a technical expert, and I am confident that he will help take your company to the next level.
Lucas Rodriguez Urrutia
Persona ideal para trabajar en equipo. Aprendí mucho con él, no solo en lo laboral, si no también en lo personal.
Santiago Andres Millan
I had the honor of working alongside Fernando at Beyond Media Agency, where he served as the Measurement Team Lead and was my supervisor. During my time working with him, I was impressed by his exceptional technical skills in Google platform implementation, particularly in GTM. He is also a master at analyzing user data, creating detailed reports with metrics that simplify and provide insight into customer behavior. What truly sets Fernando apart, however, is his remarkable leadership abilities. He is a compassionate, focused, and patient teacher who uses his time wisely to help his team grow professionally. His online classes provide valuable insights into technical aspects of metric implementation and analysis. Fernando is a true professional and a valuable asset to any company. I recommend him without hesitation to any recruiter looking to add a top-performing team lead to their ranks. He is a gifted leader and a technical expert, and I am confident that he will help take your company to the next level.
Lucas Rodriguez Urrutia
Persona ideal para trabajar en equipo. Aprendí mucho con él, no solo en lo laboral, si no también en lo personal.
Santiago Andres Millan
I had the honor of working alongside Fernando at Beyond Media Agency, where he served as the Measurement Team Lead and was my supervisor. During my time working with him, I was impressed by his exceptional technical skills in Google platform implementation, particularly in GTM. He is also a master at analyzing user data, creating detailed reports with metrics that simplify and provide insight into customer behavior. What truly sets Fernando apart, however, is his remarkable leadership abilities. He is a compassionate, focused, and patient teacher who uses his time wisely to help his team grow professionally. His online classes provide valuable insights into technical aspects of metric implementation and analysis. Fernando is a true professional and a valuable asset to any company. I recommend him without hesitation to any recruiter looking to add a top-performing team lead to their ranks. He is a gifted leader and a technical expert, and I am confident that he will help take your company to the next level.
Lucas Rodriguez Urrutia
Persona ideal para trabajar en equipo. Aprendí mucho con él, no solo en lo laboral, si no también en lo personal.
Credentials
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Data Analytics
CoderhouseDec, 2022- Nov, 2024 -
Aprende big data: Visualización de datos
LinkedInAug, 2022- Nov, 2024 -
Fundamentos de big data: Técnicas y conceptos
LinkedInJul, 2022- Nov, 2024 -
Aprende big data: Análisis de datos
LinkedInMay, 2022- Nov, 2024 -
JavaScript avanzado: Buenas prácticas
LinkedInMay, 2022- Nov, 2024 -
Fundamentos de big data
LinkedInJun, 2021- Nov, 2024 -
Agile Marketing
LinkedInMay, 2021- Nov, 2024 -
Aprende Google Tag Manager
LinkedInMay, 2021- Nov, 2024 -
Estrategias de Redes Sociales
CourseraMar, 2020- Nov, 2024 -
Certificación en Google Ads Fundamentals
GoogleJan, 2020- Nov, 2024 -
Google Analytics Individual Qualification
GoogleAug, 2022- Nov, 2024 -
Certificación de Campaign Manager
GoogleJul, 2021- Nov, 2024
Experience
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Analytics Town
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Argentina
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Business Consulting and Services
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1 - 100 Employee
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Data Analyst Sr.
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Mar 2023 - Present
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Beyond
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Argentina
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Advertising Services
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1 - 100 Employee
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Measurement Team Lead
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Jan 2022 - Mar 2023
• Promote creation of new businesses and projects.• Responsible for brand safety, viewability, and ad fraud.• Manage all technology and advertising partners.• Ensure consistent and seamless delivery of all campaigns.• Analyze web/landing pages, identify problems, and propose improvements to increase conversion rates.• Set up and maintain Google Tag Manager tags for tracking conversions and events on the company website and create different data layers based on objectives.• Optimize tags in Google Tag Manager with HTML and JavaScript, and create custom variables with JS.• Create and configure conversion goals and funnels in Google Analytics (GA4 and Universal) to measure website performance and marketing campaigns.• Analyze data in Looker Studio to make informed business decisions.• Set up and conduct A/B tests in Google Optimize to optimize landing page performance and improve user experience.• Integrate Firebase with marketing and advertising measurement platforms to measure the impact of campaigns on mobile app downloads and retention.• Lead new evaluations, tests, and deployment of new technologies.• Monitor and guide the team in implementing and analyzing various platforms, ensuring data quality and consistency in metrics.• Work with other teams to gather requirements and implement measurement solutions that meet their needs.• Create reports and presentations for clients.• Use machine learning for predictive metrics and audiences (GA).• Apply agile marketing work methodology.Platforms used daily include Google Tag Manager, Google Analytics (UA-GA4), Google Looker Studio, Google Optimize, Firebase, Campaign Manager, Hotjar, and Figma.I worked with great clients like Nikon, Santander, Corteva, Answer, Sura, Pernod Ricard, Telecom, Fila and Cabrales. Show less
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Data & Analytics Consultant
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Jul 2021 - Mar 2023
Some platforms used daily:• Google Tag Manager, Google Analytics (UA-GA4), Google Looker Studio, Google Optimize, Firebase, Campaign Manager, Hotjar and Figma.
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Mediabrands
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United States
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Advertising Services
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700 & Above Employee
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Ad Operations & Measurement Analyst
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May 2021 - Jul 2021
• Implementation, analysis, optimization and reporting with campaign clients on the Google Campaign Manager and Sizmek platforms.• Development of dashboards in Data Studio (Actually Looker Studio).• Creation of floodlights and tags in Google Tag Manager• Agile methodologyI worked with great clients like Western Union, Supervielle, Itaú, Nestlé, Amazon, Energizer, Falabella, Sodimac, Turner, Softys y Unilever.
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Ad Operations & Measurement Analyst Intern
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Dec 2020 - May 2021
• Implementation of campaigns on Google Campaign Manager and Sizmek platforms.• Preparation and sending of campaign reports (metrics and billing)I worked with great clients like Falabella, Sodimac, Turner, Softys y Unilever.
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Education
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2020 - 2024
UADE
Bachelor's degree, Marketing -
2016 - 2017
Universidad Nacional de Quilmes
Ingeniería en sistemas, Incomplete -
2013 - 2015
Instituto San Felipe Benizi
Bachelor of Humanities and Social Sciences
Community
