Altovise (Alto) Gary, MBA, GradCertBus(Mktg)
Vice President Marketing at Business and Professional Women / Triangle- Claim this Profile
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Topline Score
Bio
Credentials
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Artificial Intelligence for Marketing
LinkedInSep, 2023- Oct, 2024 -
Business Analytics: Marketing Data
LinkedInSep, 2023- Oct, 2024 -
Machine Learning Foundations: Linear Algebra
LinkedInAug, 2023- Oct, 2024 -
Advanced Google Analytics
Google Analytics AcademyOct, 2023- Oct, 2024 -
Google Analytics for Beginners
Google Analytics AcademyOct, 2023- Oct, 2024
Experience
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Business and Professional Women / Triangle
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Vice President Marketing
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Mar 2023 - Present
• Evaluate strategic benefits of events against goals. • Develop and oversaw style guide and approval process for artwork and program concepts. • Organize logistics of promoting scholarship winners on social media. • Oversea production process for print and website projects and social media. • Lead development and design marketing collateral for members and sponsors. • Increase social media presence by 100% • Evaluate strategic benefits of events against goals. • Develop and oversaw style guide and approval process for artwork and program concepts. • Organize logistics of promoting scholarship winners on social media. • Oversea production process for print and website projects and social media. • Lead development and design marketing collateral for members and sponsors. • Increase social media presence by 100%
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Director of Marketing & Events
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Mar 2005 - May 2023
MARKETING & EVENTS DEPARTMENT• Manage brand of All-Pro3, Inc • Negotiate with hotels and conference centers and select venue for varies events • Increase Created Social Media Presence by %100 • Recruit sponsors and vendors • Coordinate with 5678 Foundation, Inc. to issue scholarships • Market to clients of different College and Professional talent • Overview music and audio provided for sports seasons • Create, oversee and entertainment for NBA, NFL and NHL teams • Develop gameday and talent appearance for teams and organizations Show less
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National Football League (NFL)
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United States
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Spectator Sports
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700 & Above Employee
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Founding Director of Live Entertainment
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Jul 2001 - Aug 2018
MARKETING & BRANDING DEPARTMENT • Collaborate with sponsors to customize events for their target audiences to achieve their corporate goals. Create entertaining client content such as Freestyle Friday and HEB Commercials and create corporate development partnerships worth over $2million. • Directed strategic development and implementation of Texans brand through advertising, events, regional marketing, Hispanic marketing, community outreach, TV and radio affiliates, youth marketing, community relations. • Created and managed a $900,000 entertainment budget. • Developed advertising plans, scheduled media appearances, and oversaw creative plans including photoshoots, calendar, collateral materials. • Implement TV and radio promotional campaigns to increase attendance at annual #1 attended fan event in the NFL. • Brand Management • Integrated Marketing Communications through all platforms to produce Long-term Engagement • Increased vendor acquisition by 60% such as Kohls, Texas Childrens Hospital • Elevate Touch points with consumers and nationwide fans by 80%. • Create Worldwide PR coverage on major social media platforms and national TV. • Produce and Narrate annual TV special with ABC 13 Houston • Lead large department of 45 employees and staffers guidance of procedures and routines. • Obtain coverage on accomplishments from non-NFL entities such as Bleacher Report, Fox Sports, TMZ, Uproxx, E!, CBS Sports, Today, Muscle & Fitness, ESPN, Popsugar, GMA etc. • Coordinate with Secret Service to host Presidential visits • Professionally maintain confidentiality and highest degree of discretion Show less
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Washington Wizards
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United States
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Spectator Sports
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1 - 100 Employee
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Entertainment and Branding Consultant
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Jul 2012 - Dec 2012
MARKETING DEPARTMENT • Collaborate with Vice President of Marketing • Create Brand and vision of Game Entertainment • Set and Advertise National Tryouts • Approve marketing materials • Refer hire of manager • Negotiate with uniform companies • Design branded uniforms • Provide custom audio and visual for the season MARKETING DEPARTMENT • Collaborate with Vice President of Marketing • Create Brand and vision of Game Entertainment • Set and Advertise National Tryouts • Approve marketing materials • Refer hire of manager • Negotiate with uniform companies • Design branded uniforms • Provide custom audio and visual for the season
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Major League Soccer
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United States
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Spectator Sports
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500 - 600 Employee
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Producer and Director of Halftime Entertainment
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Jul 2010 - Jul 2010
ENTERTAINMENT DEPARTMENT • Produce, Choreograph & Direct the 2010 MLS All-Star Game Halftime performance • Collaborate with Marketing Director and Entertainment Director • Coordinate with camera crew • Schedule practices • Lead Stage field positions ENTERTAINMENT DEPARTMENT • Produce, Choreograph & Direct the 2010 MLS All-Star Game Halftime performance • Collaborate with Marketing Director and Entertainment Director • Coordinate with camera crew • Schedule practices • Lead Stage field positions
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Halftime Producer and Entertainment
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May 2010 - Jul 2010
ENTERTAINMENT DEPARTMENT • Work with Dynamo Soccer Club • Produce Halftime Entertainment for the Texas Bowl • Schedule Practice • Hire Performers • Collaborate with Gameday staff ENTERTAINMENT DEPARTMENT • Work with Dynamo Soccer Club • Produce Halftime Entertainment for the Texas Bowl • Schedule Practice • Hire Performers • Collaborate with Gameday staff
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Education
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East Carolina University - College of Business
Master of Business Administration - MBA -
East Carolina University - College of Business
Graduate Certificate in Marketing -
2023 -
East Carolina University - College of Business
Currently, Graduate Certificate in Leadership in Organizations -
East Carolina University
Bachelor of Science Business Administration concentration in Marketing, Business, Management, Marketing, and Related Support Services -
East Carolina University - College of Business
MBA, GradCertBus(Mktg)
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