Alton Brooks Parker III
Founder and President at Lux Digital, LLC- Claim this Profile
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French Limited working proficiency
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Chinese Elementary proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Elke Govertsen
Working with Alton Brooks Parker and his team has been a complete game changer for my business, in both scale, revenue, traffic and impact. He takes the time to understand content, voice and audience. His expertise and knowledge are profound, and he shares them clearly and generously. I cannot reccomend him highly enough.
nathan vogel
Alton is reliable, professional and fun to work with. He has great people skills, manager skills and has a cool head under pressure. All the best recomendations go this solid worker and creative thinker. Sincerely, Nathan Vogel Founder of Geomagnetic.tv 415 566 7065
Elke Govertsen
Working with Alton Brooks Parker and his team has been a complete game changer for my business, in both scale, revenue, traffic and impact. He takes the time to understand content, voice and audience. His expertise and knowledge are profound, and he shares them clearly and generously. I cannot reccomend him highly enough.
nathan vogel
Alton is reliable, professional and fun to work with. He has great people skills, manager skills and has a cool head under pressure. All the best recomendations go this solid worker and creative thinker. Sincerely, Nathan Vogel Founder of Geomagnetic.tv 415 566 7065
Elke Govertsen
Working with Alton Brooks Parker and his team has been a complete game changer for my business, in both scale, revenue, traffic and impact. He takes the time to understand content, voice and audience. His expertise and knowledge are profound, and he shares them clearly and generously. I cannot reccomend him highly enough.
nathan vogel
Alton is reliable, professional and fun to work with. He has great people skills, manager skills and has a cool head under pressure. All the best recomendations go this solid worker and creative thinker. Sincerely, Nathan Vogel Founder of Geomagnetic.tv 415 566 7065
Elke Govertsen
Working with Alton Brooks Parker and his team has been a complete game changer for my business, in both scale, revenue, traffic and impact. He takes the time to understand content, voice and audience. His expertise and knowledge are profound, and he shares them clearly and generously. I cannot reccomend him highly enough.
nathan vogel
Alton is reliable, professional and fun to work with. He has great people skills, manager skills and has a cool head under pressure. All the best recomendations go this solid worker and creative thinker. Sincerely, Nathan Vogel Founder of Geomagnetic.tv 415 566 7065
Credentials
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AWS
Amazon Web ServicesAug, 2013- Oct, 2024 -
Wordpress VIP Developer
AutomatticAug, 2010- Oct, 2024 -
Facebook Developer
FacebookJul, 2009- Oct, 2024 -
Apple Developer
AppleAug, 2007- Oct, 2024 -
Google Developer
GoogleJun, 2002- Oct, 2024
Experience
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Lux Digital, LLC
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United States
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Media Production
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1 - 100 Employee
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Founder and President
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Aug 1999 - Present
STRATEGY, TECHNOLOGY, & MONETIZATION: EXPERIENCE MATTERS Lux Digital (http://lux.digital) is an international full spectrum, enterprise digital company specializing in product and brand creation, development, deployment, and monetization across all digital platforms (Moving Pictures, Web, Software, OEM). We manage affiliations with FB, Google, Apple, MSN, and most major technology companies. STRATEGY We Lead The Strategy So You Can Execute. Lux Digital helps define how and where your business should exist in the digital landscape. The digital space encompasses anything online such as websites, mobile phones, networks, and apps. Digital Strategy is understanding that the best mix of technologies and platforms for your business, maximum effectiveness, and what your next move is. TECHNOLOGY Our digital team will help match the best technology to your requirements and maximize all aspects of your content and software development, production and distribution needs. You can also tap into our expertise in OEM and hardware systems. You will gain the satisfaction of knowing you are working with an Enterprise company that has designed and produced over a thousand systems and solutions all over the world. SALES & MARKETING Lux provides a full sales and marketing framework and strategy for its clients, then designs activation plans to integrate systems. Since activation plans are heavily customized, our approach varies depending on factors discovered through evaluation that provides a vendor overview, history, and a future outlook over the next several years. We also cover technical questions, capabilities around analytics and integrations. Lux has a short list of ‘Preferred Partners’. Transit umbra, lux permanet. 1 lx = 1 lm/m2 = 1 cd·sr/m2 The lux (symbol lx) is the SI derived unit of illuminance equal to one lumen per square meter. Originally founded as 'Lux Visuals' in 1999 and later 'Lux Consulting'. 2017 Solar Eclipse footage shot in Bend, OR. © Lux 2017 Show less
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Entertainment Studios
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United States
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Entertainment Providers
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1 - 100 Employee
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EVP of Digital
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Jun 2016 - Aug 2017
Executed innovative digital strategy, launched several successful products, and built enterprise advertising and publishing platforms for a major enterprise network. Proven track record in partner management, negotiations, monthly goal delivery, and data driven results. Well versed in advertising technology solutions with executive experience in thought and team leadership, managing staff, leveraging remote resources, driving innovation, and influencer strategy. • Responsible for digital strategy for seven cable news channels and 40+ broadcast properties. • Owned digital IO process, media planning and campaigns for branded content verticals with top agencies for AT&T, P&G, HBO, Ford, Nissan, Chevy, Lincoln • Created & launched OTT platform and apps • Developed Data Lake and a private RTB Ad Exchange • Created programmatic buying strategy for DMP, DSP, SSP overseeing Programmatic Yield Show less
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TheGrio
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United States
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Online Audio and Video Media
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1 - 100 Employee
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CTO & EVP of Advertising
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Jun 2007 - Aug 2017
Partnered, sold, and then re-acquired The Grio from NBC News. Cloned the initial success into NBC Latino which then led to building the new MSNBC.com. Partnered and negotiated network-wide deals with most major advertising agencies and technology platforms and successfully executed campaigns worth millions of dollars in revenue. • Along with three partners, founded and launched The Grio in 2007 , sold it to NBC News in 2011, re-acquired in 2014 during the Comcast transition, sold again in 2016 to Entertainment Studios • Developed branded content verticals with top agencies • Owned several hundred partnerships and vendors. • Designed, built and oversaw all architecture and enterprise platforms: FB, Google, Apple, WP VIP, AWS • Built programmatic yield models, optimized RTB platforms and header bidding to compensate for DFP dynamic allocation. • Optimized AdExchange, Ad Sales, and Private Marketplace deals with trading desks using custom data analysis and analytics. • Developed, executed, and optimized paid campaigns for online and social media marketing across display, mobile, video, and search. AGENCIES: Hearts & Science, OMD, Starcom, BBDO, Dentsu Aegis: Carat (Prisma), Vizeum, Centro, Walton Isaacson, Zenith, Uniworld, Fluent 360, Rogue Media, Refuel AD SERVING: Google Doubleclick (DFP), Adobe Advertising Cloud, WideOrbit (Linear) AD EXCHANGES (PROGRAMMATIC & RTB): Google AdExchange (AdX), AppNexus, Amazon A9, OpenX, Index Exchange, DistrictM, Criteo, AOL One, BrightRoll, Pubmatic, Rubicon, Casale, bRealTime, Teads, SpotX, Unruly, The Trade Desk AD & ANALYTICS SERVICES: DoubleVerify, ComScore, IAS, Moat, Quantcast, Neilsen, and more Show less
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NBC News
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Senior Executive Consultant
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Oct 2012 - Oct 2014
MSNBC & NBC NEWS • Built MSNBC.com digital website during the 2013/2014 NBC transition from Microsoft/GE to Comcast. • Coordinated news content and development teams • Spearheaded the creation of several NBC News content properties, such as NBC Latino and NBC Press • Led strategic planning, advertising, social media integration, syndication, development, and platform migrations MSNBC & NBC NEWS • Built MSNBC.com digital website during the 2013/2014 NBC transition from Microsoft/GE to Comcast. • Coordinated news content and development teams • Spearheaded the creation of several NBC News content properties, such as NBC Latino and NBC Press • Led strategic planning, advertising, social media integration, syndication, development, and platform migrations
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The Colorado College
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United States
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Medical Practices
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Visiting Professor
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Mar 2009 - 2010
THE ANTHROPOLOGY OF LIGHT: Developed and taught original curriculum that addresses the academic study of human relationship with light. Currently authoring book. INTERVIEW: http://blog.csfineartscenter.org/2012/07/anthropology-of-light-and-art.html This course offers a comprehensive approach to the study of the human relationship to light - weaving together elements of semiotics, linguistics, natural philosophy, anthropology, group psychology and music through applications of color theory, art, and human physiology. It discusses how we conceptually access and harness sources of light from fire to the LED. The course deconstructs our modern language of light and the unconscious symbolism attributed to it. Primarily, the course examines the sociological development of entertainment through civilization’s emerging sources of light by focusing on current professional applications of mixed digital and analog media through video, music, and other performing arts. The course is concluded with a real-time light manipulation ‘performance’ and critique by the students. Show less
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Executive Producer
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Oct 2007 - 2010
Produced dozens of action sports videos for the 2008 Baja 1000 Overall Winner, Trophy Truck #8 Off-Road Desert Racing Team - Norman Motorsports with Roger Norman (Owner of Crystal Bay Casino, Tahoe). The Baja 1000 is widely regarded as the toughest race in the world due to its point-to-point (start-to-finish) format instead of a typical 'rally' format (such as the Dakar rally). Worked with, tested, and pushed cutting edge technologies for Norman Motorsports 'Unlimited Class' fleet. Hundreds of hours of helicopter stunt videography. Roger Norman currently owns and operates SCORE, the Baja 1000 race organization. Show less
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Lux Consulting LLC
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United States
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Media Production
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Managing Partner
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Jan 1999 - 2010
Lux Consulting is an international full spectrum digital consulting firm specializing in product and brand creation, development, monetization, and deployment across all digital platforms (Moving Pictures, Web, Software, OEM). Manage affiliations and accounts with most major digital platforms, agencies, and advertisers. Transit umbra, lux permanet. 1 lx = 1 lm/m2 = 1 cd·sr/m2 The lux (symbol lx) is the SI derived unit of illuminance equal to one lumen per square meter. Originally founded as 'Lux Visuals' in 1999, Lux Consulting is currently the consulting arm of Lux Digital, LLC. LinkedIn 'End Date' has been added to control page position. _______________________________________________________________________ CLIENTS: NBC NEWS DIGITAL MSNBC NBC LATINO NBC NEWS: PRESS BLUE HAVEN INITIATIVE GRAND STREET MEDIA AUDIENCE AWARDS ADAM ZAGORIA THE DOORS 21C THE ALLMAN BROTHERS BAND HATCH Show less
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Founder, Technologist
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Jun 1999 - Jul 2009
Lux Visuals is the design and production arm of Lux Digital responsible for digital media creation, moving pictures, web development, and event production. * Project management, advertising, client relations, design, editing, programming, logistics, and all aspects of project implementation. * Responsible for designing and producing live visual shows for The Allman Brothers Band, The Doors 21C, DJ Sasha, Red Bull Interactive, BLUSIRKUT etc. * Designed, and fabricated a custom HD visual/video performance/production platform for Crystal Bay Casino. "Recently we have seen many advancements in the ability to control, manipulate, and present live media in a setting that responds to the immediate environment. LUX has produced hundreds of live events." Show less
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Getty Images
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United States
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Photography
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700 & Above Employee
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Contributor
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Jan 2007 - Feb 2007
Produce High-Definition stock footage for Getty Images Archive as a contributor: http://www.gettyimages.com/Search/Search.aspx?contractUrl=2&language=en-US&assetType=film&p=5019&src=standard Produce High-Definition stock footage for Getty Images Archive as a contributor: http://www.gettyimages.com/Search/Search.aspx?contractUrl=2&language=en-US&assetType=film&p=5019&src=standard
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American Red Cross
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United States
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Non-profit Organizations
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700 & Above Employee
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Disaster Action Team/Technician
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2001 - 2004
San Francisco, CA - Redesigned the ARC-BA chapter website to improve navigation, functionality, & style. Member, Bay Area Disaster Action Team (DAT). Trained technician in Mass Care, Family Services, Shelter Ops, Logistics. San Francisco, CA - Redesigned the ARC-BA chapter website to improve navigation, functionality, & style. Member, Bay Area Disaster Action Team (DAT). Trained technician in Mass Care, Family Services, Shelter Ops, Logistics.
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The Webby Awards
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Judge
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Feb 2000 - Feb 2001
Reviewed web sites for an on-line awards ceremony. The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities. Rated sites by such criterea as navigation, graphic design, functionality, interativity, etc. Reviewed web sites for an on-line awards ceremony. The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities. Rated sites by such criterea as navigation, graphic design, functionality, interativity, etc.
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CNBC
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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News Associate
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Mar 1997 - Aug 1997
Covered the 1997 Hong Kong British handover to China from CNBC Asia's Hong Kong studio. Covered the 1997 Hong Kong British handover to China from CNBC Asia's Hong Kong studio.
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Star TV
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Mongolia
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Associate Producer
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Jan 1997 - Aug 1997
Produced U.S. Top Twenty Countdown; Eveready Red Alert [News Show]; By Demand [Live Video-Request Show]; Spearheaded Insertital Campaign for Channel [V] [Hong Kong] "STAR is Asia's leading media and entertainment company, with 300 million viewers across 53 Asian countries with over 60 television services in nine languages." Produced U.S. Top Twenty Countdown; Eveready Red Alert [News Show]; By Demand [Live Video-Request Show]; Spearheaded Insertital Campaign for Channel [V] [Hong Kong] "STAR is Asia's leading media and entertainment company, with 300 million viewers across 53 Asian countries with over 60 television services in nine languages."
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Education
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1994 - 1998
Colorado College
BA, Philosophy -
1996 - 1997
The University of Hong Kong
Chinese Culture
Community
