Associate Product Manager

• Jan 2023 - Present

Advertising Strategist

• Mar 2021 - Dec 2022

- Analyze and employ 1st party and 3rd party data to recommend and implement strategically targeted advertising campaigns- Manage account-based sales strategy around research, proposal, reporting and optimization opportunities across Sales Development pod- Lead cross-function collaboration between sales, leadership, and business partner departments - Craft compelling collateral and communication including educational pieces, presentations, one-sheets, and other materials for both external and internal use- Implement go-to-market strategies to drive results around key initiatives while tracking progress and revenue generation Show less

Senior Sales Marketing Specialist

• Mar 2020 - Mar 2021

- Developed B2B marketing opportunities used to upsell clients across the Effectv enterprise- Partnered with sellers across multiple states to strengthen their selling propositions and help craft their story- Trained and coached 4 new marketing hires- Lead cross-function collaboration between sales, leadership, and business partner departments - Created compelling presentations that reinforce the Effectv brand

Marketing Specialist

• Jun 2017 - Mar 2020

- Proactively collaborated with sales to create go-to-market revenue generating proposals and packages- Lead market-based network relationships to leverage unique marketing integration opportunities- Implemented an internal distribution workflow and tracking mechanism for hospitality assets, evaluating ROI- Managed marketing General Ledger for three sales teams

Marketing Coordinator

• May 2016 - May 2017

- Worked with external vendors to manage, plan and execute events for client retention purposes- Facilitated production of network and client co-branded commercials to enhance consumer value perception of client brand- Assisted in development of sales packages and promotions to drive opportunity for new business and client upsell- Worked with creative team to produce marketing collateral for internal and external use- Engaged and worked with 48 Account Executives across Nashville, Knoxville and Chattanooga, TN Markets Show less

Marketing Assistant

• Jan 2015 - Jan 2016

- Content development lead for email campaigns and social media marketing - Tracked website use and engagement through Google Analytics - Kept organized records of expenses, store orders and contact information - Content development lead for email campaigns and social media marketing - Tracked website use and engagement through Google Analytics - Kept organized records of expenses, store orders and contact information

Development Administrator

• Aug 2014 - Jun 2015

- Managed CRM activity for organization to inform outreach needs for donation generation - Created marketing materials for upcoming shows and events based on ABM strategy - Prepared donor acknowledgement letters and other necessary correspondence - Managed CRM activity for organization to inform outreach needs for donation generation - Created marketing materials for upcoming shows and events based on ABM strategy - Prepared donor acknowledgement letters and other necessary correspondence

Marketing Intern

• May 2014 - Jul 2014

Sales Associate

• Jun 2013 - Aug 2013

Teller

• May 2012 - Aug 2012