Alfredo Penaherrera

Head Of Business Development at Hilti Australia
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Contact Information
us****@****om
(386) 825-5501
Location
AU

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Experience

    • Australia
    • Construction
    • 200 - 300 Employee
    • Head Of Business Development
      • Jan 2021 - Present

      Responsible for the business development department overseeing strategic growth segments and technologies in façade, BIM, controlled demolition, rental, resellers and authorized distributors.Leading a team of senior business developers and their respective sales and engineering teams across Australia to deliver results against key performance indicators and targets. Set and executed business strategies for these different industry segments, achieving year-on-year revenue growth of >20% to gain strong market share in the industry.

    • National Manager - Facade business
      • Jul 2018 - Dec 2020

      Managed the sales and engineering team responsible for the facade trade in Australia, looking after curtain wall, cladding, window wall and ventilated facade applications

    • France
    • Construction
    • 700 & Above Employee
    • Head of Business Unit - Installation & Chemicals (Western Europe)
      • Jan 2015 - Jul 2018

      - Responsible for two Business Units for the Western Europe region (France, Spain, Portugal, Belgium & Luxembourg)- Managed a team of marketing product managers and two sales business development teams- Responsible for the regional strategy of development for the two BUs (pricing, market reach strategy, key initiatives, trade fares) and its P&L (>50M€)- Launched a new business area (ventilated façade for thermal efficiency in building construction) with a dedicated team of business developers to support the mainstream sales force

    • Key Account Manager - Building consutruction
      • Jan 2014 - Dec 2014

      - Responsible for Paris subsidiaries of Vinci group ( largest customer for Hilti)- Developed business through customer penetration & creating joint activities to enhance engagement (Health & safety trainings, customized purchasing & invoicing implementation)- Worked through top management to implement key service (fleet management) - Results : +35% growth, >2.1M€ of direct sales

    • Product Manager - Cordless & Cutting (Western Europe)
      • Aug 2011 - Jan 2014

      - Product manager for battery tools - screw drivers, rotary hammers – and cutting tools for Western Europe markets (France, Spain, Portugal, Belgium & Luxembourg)- Fastest growing market in the power tools segment – average 25% growth with over 100 M€ revenueMain roles:- Product development: market studies, business plan for new opportunities, coordinated customer acceptance tests, coordinated with project teams from headquarters the fit of prototypes to actual customer needs- New product introduction: Go-to-market strategy, elaborated & deployed training content for internal sales force (>1000 sales representatives in the region), communication package development (internal & external) - Operational support to sales team in France (>600 sales people)- Lifecycle management of the product range to maximize revenue- High collaboration with services team to maximize turnover done through services (fleet management) & creating a fitting strategy to enhance our value proposition for tools through services

    • United States
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Junior Brand Manager EMEA - Scotch® Brand
      • Jul 2010 - Aug 2011

      - Managed three product categories for the Scotch® Brand (adhesive tapes, scissors and glues) - Drove coordinated actions with European Key account managers for both B2B & B2C customers - Project management: new product development - goal to launch an eco-friendly adhesive tape – budget 1M€- key partner with internal stakeholders (finance, production, logistics and legal) and external partners (Reserch agencies (Focus groups), Design agencies, Key customers) - Managed three product categories for the Scotch® Brand (adhesive tapes, scissors and glues) - Drove coordinated actions with European Key account managers for both B2B & B2C customers - Project management: new product development - goal to launch an eco-friendly adhesive tape – budget 1M€- key partner with internal stakeholders (finance, production, logistics and legal) and external partners (Reserch agencies (Focus groups), Design agencies, Key customers)

Education

  • Grenoble Ecole de Management - Grenoble Graduate School of Business
    Master's degree, International Business
    2009 - 2011
  • Université Grenoble Alpes
    Bachelor in Economics and Business Administration
    2006 - 2009
  • University of California, Irvine - The Paul Merage School of Business
    Business english program
    2005 - 2006

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