Experience

Leadport

• Türkiye
• Mobile Computing Software Products
• 1 - 100 Employee

• Chief Revenue Officer (CRO)

  • Sep 2022 - Present



Peyman

• Food and Beverage Manufacturing
• 200 - 300 Employee

• Business Development Manager

  • May 2021 - Aug 2022



Ant Engineering

• Sales & Marketing Manager

  • Apr 2015 - Mar 2021

  The company is the importer and exclusive distributor of 10 multinational brands, in Industrial Automation Sector. Managed Sales & Marketing Team of 10 people, reported to General Manager.• Direct sales with 4 Account Executives in İstanbul and neighbor cities• Indirect sales with 20 distributors throughout Turkey, managed by 1 Distributor Manager and 4 Region Executives • Marketing strategies, plans and activities coordinated by 1 Marketing Executive The company is the importer and exclusive distributor of 10 multinational brands, in Industrial Automation Sector. Managed Sales & Marketing Team of 10 people, reported to General Manager.• Direct sales with 4 Account Executives in İstanbul and neighbor cities• Indirect sales with 20 distributors throughout Turkey, managed by 1 Distributor Manager and 4 Region Executives • Marketing strategies, plans and activities coordinated by 1 Marketing Executive



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Sales Operations & Development Manager

  • Jul 2010 - Jan 2014

  Managed Sales Operations and Development Team of 25 people, reported to Sales Director. Was responsible for $400 Million Net Revenue and $150 Million Gross to Net budget.• Commercial Finance (Category & Channel P&L Management)• Sales Budgeting (Revenue, Volume, Gross to Net)• Sales Information Systems Management• Sales Training• Go To Market Development Projects, including: o Distribution network building & development o Trade terms and profitability of distributors o Serving model per channel (presell/vansell) o Category split of traditional trade vans o Key account trade terms & delivery model o Trade marketing promotion effectiveness and efficiency o Traditional Trade Coverage Optimization o KPI Setting, Targeting & Tracking o Sales Team Incentive System Development & Process Management o Traditional Trade Route Optimization, Territory Planning o Special Stores Development (auditing, activating, merchandising)



Kraft Foods, Turkey

• Sales Support Manager

  • Oct 2007 - Jul 2010

  Managed Sales Support Team of 12 people, reported to Sales Director. Was responsible for $200 Million Net Revenue and $50 Million Gross to Net budget. • Commercial Finance (Category & Channel P&L Management)• Sales Budgeting (Revenue, Volume, Gross to Net)• Sales Information Systems Management• Sales Training• Go To Market Development Projects, including: o Distribution network building & development o Trade terms and profitability of distributors o Serving model per channel (presell/vansell) o Category split of traditional trade vans o Key account trade terms & delivery model o Trade marketing promotion effectiveness and efficiency o Traditional Trade Coverage Optimization o KPI Setting, Targeting & Tracking o Sales Team Incentive System Development & Process Management o Traditional Trade Route Optimization, Territory Planning

• Sales Operations Supervisor

  • Dec 2004 - Oct 2007

  Supervised Sales Operations Team of 3 people, reported to Sales Operations & Trade Marketing Manager. Was responsible for $100 Million Net Revenue and $30 Million Gross to Net budget. • Commercial Finance (Category & Channel P&L Management)• Sales Budgeting (Revenue, Volume, Gross to Net)• Distributors’ Terms & Conditions Process Management• Sales Reporting & Analysis• KPI Setting, Targeting & Tracking • Sales Team Incentive System Process Management• Traditional Trade Route Optimization, Territory Planning• Go to Market Projects Coordination



KraftSA Gıda Pazarlama

• Trade Marketing Category Executive

  • Mar 2002 - Dec 2004

  Leaded the execution of 3 main product category channel strategies (chocolate, coffee, powdered beverages), reported to Trade Marketing Manager. Was responsible for $50 Million Net Revenue and $5 Million Trade Marketing budget.• Involved in setting marketing strategies of the category• Developed channel strategies and action plans of the category• Planned and coordinated the implementation of trade activities in the field• Rolled-out in-store excellence programs in Key Accounts and Traditional Trade• Organized co-operation of Sales, Marketing, Supply Chain and Customer Service & Logistics• Managed SKU based sales forecasting for supply chain demand planning

• Account Executive, Ankara Region

  • Jun 2000 - Mar 2002

  Coordinated sales ‘from company to distributor’ and ‘from distributor to the market’, with a Sales Team of 30 people, reported to Region Manager. Was responsible for $1 Million Net Revenue and $100.000 promotion/incentive budget. • 10.000 Traditional Trade Stores, covered by 25 traditional trade vansellers• 50 Regional Key Accounts with 500 stores, covered by 5 modern trade presellers • Coordinated commercial and operational relationship with distributor• Managed Sales Team targeting & rewarding based on volume & distribution KPI’s• Managed allocation of incentive & promotion budget • Closed yearly agreement and monthly activity deals with Regional Key Accounts• Supervised Merchandising Team in Regional Key Account Stores