Experience

Habitus Research

• Türkiye
• Research Services
• 1 - 100 Employee

• Founder/ Creative Strategy Director/ Amplifier

  • Jun 2012 - Present

  Research companies in the market bring you the 'reality', but we uncover and bring the 'truth' behind the reality. We approach the consumer as a human being, understand them through their culture, uncover insights that will touch their hearts, and determine the actions that will activate brands. How do we do this? We use social anthropology, all social sciences, and marketing. What do we not do? We do not promise a tool that claims to solve everything for you. We do not try to sell a method that we have acquired a franchise for from abroad. Nor do we try to solve everything with a 'scientific' method that we have at our disposal. How do we do it? We put your needs at the center and incorporate all the necessary research methods around ethnographic research. So, we offer tailor-made research from top to bottom. What have we done? Since 2012, Habitus Research has conducted research in +20 countries. Some of our brands we serve from our offices in Istanbul & Florida include: Coca-Cola, Pepsi, Mastercard, Nike, Novartis, Sanofi, Miro, Diageo, Anadolu Efes, FOX, Dream Group, Unilever, Garanti BBVA, ING, Anadolu Sigorta, Ford, Ford Trucks, TOGG, Citroen, Karaca, Hayat Kimya, Evyap, Johnson & Johnson, Petrol Ofisi, OPET, Tetrapak. Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Creative Director

  • Jan 2011 - Jun 2012

  Worked for Fanta, Fuse Tea, Cappy, Cappy Atom, Sprite, BP, Ford, Dove, Dove Man, Pizza Hut, KFC Worked for Fanta, Fuse Tea, Cappy, Cappy Atom, Sprite, BP, Ford, Dove, Dove Man, Pizza Hut, KFC



Über

• Türkiye
• Advertising Services
• 100 - 200 Employee

• Founder/Creative director

  • 2010 - 2011

  Worked for Fa, Taft, Syoss, Gliss, Pritt, Theramed, Dumankaya Diadermine, Mubi, 3M, Scotch Brite Worked for Fa, Taft, Syoss, Gliss, Pritt, Theramed, Dumankaya Diadermine, Mubi, 3M, Scotch Brite



Alametifarika

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Group Head

  • 2009 - 2010

  Worked for Turkcell, Tuborg, Pınar, Toyota. Worked for Turkcell, Tuborg, Pınar, Toyota.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Senior Copywriter

  • 2008 - 2009

  Worked for Vodafone, Mazda, Bomonti Beer. Worked for Vodafone, Mazda, Bomonti Beer.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Senior Copywriter

  • 2004 - 2008

  Worked for Fanta, Sprite, Ford, BP, Castrol, Mudo Concept, Huggies, Bank Asya, Dündar İnşaat, Cross Jeans, IKSV, Worked for Fanta, Sprite, Ford, BP, Castrol, Mudo Concept, Huggies, Bank Asya, Dündar İnşaat, Cross Jeans, IKSV,



Young & Rubicam Group

• Advertising Services
• 300 - 400 Employee

• Senior Copywriter

  • 2003 - 2004

  Worked for Pınar Köfte, Pınar Sucuk, Arçelik, Koç Holding, Isuzu, Iveco. Worked for Pınar Köfte, Pınar Sucuk, Arçelik, Koç Holding, Isuzu, Iveco.



McCANN Istanbul

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • 2001 - 2003

  Worked for Coca-Cola, Algida (Wall's Ice cream), Magnum, Max, Carte D'or, Ülker Metro, Rozi, Solo, Georgia Pacific, TEGV, Babylon. Worked for Coca-Cola, Algida (Wall's Ice cream), Magnum, Max, Carte D'or, Ülker Metro, Rozi, Solo, Georgia Pacific, TEGV, Babylon.



Dream Design Factory- dDf

• Türkiye
• Events Services
• 1 - 100 Employee

• Junior Copywriter

  • 2000 - 2001

  Worked for Istanbul Shopping Festival, Matraş. Worked for Istanbul Shopping Festival, Matraş.



BBDO Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Junior Copywriter

  • 1999 - 2000

  Worked for Henkel brands. Worked for Henkel brands.