Experience

RenoDuck Basements

• Canada
• Construction

• Sales Manager

  • May 2018 - Present

  RenoDuck Basements is a fast-growing renovations start-up that provides basement finishing solutions throughout GTA. Our goal is to provide our clients with a simple and seamless process while delivering outstanding results and top-notch service. While we are a basement renovation company, our team is about two things: customer service and technology. We all heard stories of terrible contractor experience and we are on the market to change that. Through new technologies and thoughtfully developed processes we can focus on what matter to the client: AMAZING experience. We are responsible for: - 100+ happy basement clients annually - Boutique style customer support and design solutions - Outstanding project management with extremely high standard internal inspections - Piece of mind renovation process with minimal disruptions to clients' lives For more information visit www.renoduck.com Show less


Klick
• Marketing Services
• 1 - 100 Employee
• Senior Marketing and Data Analyst 📈

  • Nov 2017 - May 2018


Wave HQ

• Canada
• Software Development
• 200 - 300 Employee

• Data Analyst and Insights Developer 📊

  • Dec 2016 - Nov 2017

  Wave is a company that provides a suite of financial services and online software for small businesses. The company's first product was a free online accounting software designed for businesses with 1-9 employees, followed by invoicing, personal finance and receipt scanning software. In 2012, Wave began branching into financial services, initially with Payments by Wave (credit card processing) and Payroll by Wave, followed by Lending by Wave in February 2017. In 2010, Wave launched the first free double-entry accounting platform in the cloud, which included unlimited bank data downloads. • Perform business and product analysis using SQL for data extraction, Python/R for data analysis and Microstrategy for data visualization to generate optimal strategies for growth • Design Microstrategy data model from the ground up using Architect and build required dependencies for dashboards using Developer • Manage migration of Wave BI platform from SiSense to Microstrategy • Conduct Data Analysis, Microstrategy, and SQL learning sessions to the organization to promote self-exploration and self-utilization of data • Conduct ETL of data using Pentaho, which is further used in Microstrategy modeling or data analysis Show less



Automatify

• Canada
• Information Technology and Services

• Co Founder, Analyst and Database Manager 💡

  • Jun 2014 - Oct 2017

  Automatify is an automation marketing firm with a track record of continuous growth and client satisfaction. Have you ever felt that you or your employees have to do same actions over and over again, spending hours of your time each day, in order to achieve customer base and awareness growth? At Automatify, we believe that time is your most valuable asset. That’s why we identify patterns in marketing actions, and take them on. By developing automation software, we are able to save our clients thousands of hours and dramatically increase effectiveness of their marketing campaigns. Automatify provides advanced solutions, which maximize output from manual actions or existing platforms on the web. As a boutique agency, we offer greatest value and a level of responsiveness that big firms can't match. We've grown our business almost exclusively on the basis of referrals, a testament to the consistent, positive results we deliver to our clients. • Oversaw and managed development and launch of 4 SaaS products. • Conducted internal analysis and projections for Automatify. • Developed and implemented database infrastructure for Automatify products. • Managed data transfer and migration from the platforms back into the database for further use. • Developed analytical dashboards within Automatify platforms to give clients ability to generate meaningful reports and track their campaign KPIs. • Generated custom lists from raw mined data sets which required text cleaning and mining via running REGEX querying to standardize the list format. Show less



Metroland Digital

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Data Analyst 💻

  • Aug 2015 - Dec 2016

  Metroland Media is a dynamic media company delivering vital information to millions of readers and subscribers across Canada. Metroland Media Group Ltd. is a wholly-owned subsidiary of Torstar Corporation. Websites in portfolio: www.wagjag.com , www.save.ca , www.travelalerts.ca • Work in Hadoop ecosystem and utilize over 20 TBs of complex raw data to drive meaningful results. • Analyze, transform and interpret email and purchase data to identify issues, trends, and insights to generate strategies and act upon them using SQL/Impala/Hive for data manipulation, SPSS/R/Python for data analysis, Tableau for data visualization • Develop meaningful KPIs for different levels of management. Design, build and distribute dynamic conditional dashboards to provide critical information on developed KPIs using Sisense. • Build automated emails for 1 on 1 email content personalization using Talend, which leads to roughly 1 billion personal email sends annually across 3 brands. • Model, develop, monitor and execute data cleaning and migration from various sources into Hadoop HDFS for further analysis or automation using Talend. • Build complex custom scoring systems based on multiple dynamic mathematical functions to generate best content recommendations for Metroland email subscribers. Show less



One Million Acts of Innovation

• Canada
• Non-profit Organization Management
• 1 - 100 Employee

• Workshop Speaker

  • Mar 2013 - Aug 2015

  I provided lectures and workshops on online marketing and business development strategies to small and medium sized businesses. One Million Acts of Innovation is a non-profit which exists to inspire and empower people to innovate and create meaningful change in the world. The movement started in 2010 when a group of passionate senior technology professionals gathered to discuss an important problem - our country's innovation capacity. Inspired by a joint conviction that we deserves better, the original group - supported by several key partners in business and education - crafted a program that leverages collective knowledge and the willingness to collaborate for the sake of building productivity, economic prosperity and global capacity for everyone. • Developed and delivered lectures and workshops on online marketing optimization and business development strategies and data utilization to small and medium sized businesses. • Delivered 32 workshop, conference and lecture sessions over the course of 2 years all over Ontario. Show less



Nova Solutions Corporation

• Online Marketing Analyst

  • May 2012 - Nov 2012

  Nova Solutions—is an Internet marketing firm located in the Greater Toronto Area. They were founded in 2005, and have been serving their clients all over the GTA for nearly 10 years. They have continued to follow three simple principles that they established at the very beginning—principles that have allowed them to achieve success and continually grow as a company: Listen, Learn, and Do. • Optimized clients’ SEM and SMM campaigns to optimize CPC, CPM and engagement. • Analyzed clients’ websites to increase conversion, time on site and engagement as well as lower bounce rates by leveraging data from Google Analytics and HeatMap tools. • Developed client reports and strategy recommendations to improve business performance. Show less