Experience

Evrim Software and Consulting

• Türkiye
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • Aug 2020 - Present



Keller Williams Realty, Inc.

• United States
• Real Estate
• 700 & Above Employee

• Operating Partner

  • Feb 2019 - Sep 2019

• Regional Expansion Director

  • Mar 2016 - Jan 2019

  Turkey, North Cyprus Regions



Mobilera

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Chief Business Development Officer (CBDO)

  • Aug 2010 - Sep 2014

  BOD Member @ mobilera BOD Member @ mobilera



Converse

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• General Manager

  • Jun 2008 - Oct 2009

  Achievements: Established a new organisation in 6 months. Re-organized of distribution system ( Converse Retail concept) 15% net sales & 9% net profit increase vs. last year. Role: General Manager Responsible for 4 companies in 5 countries.( total EBIT 22.8 mil. USD) Managed a team of 220, with in 122 mil. USD revenue. Managed 578 doors in domestic market (Turkey only) Managed all business development activities of the company directly. Prepared annual business plan & budget that includes strategy & financials. Show less



Holcim

• Switzerland
• Wholesale Building Materials
• 700 & Above Employee

• Sales & Marketing Director

  • Oct 2001 - Nov 2006

  LAFARGE (ENTEGRE) – ISTANBUL Achievements: EBIT development from (0.250) to 5.2 M$ in 3 years. Established & managed new marketing department. Created 67 new products & system solutions. Re-organized of distribution system. Managed a sales & marketing team of 37; 4 department managers. Managed 315 dealers in domestic market with in 42 M USD revenue. Managed export business development activities of the company. Prepared annual sales and marketing plan that includes strategy and financials. Presented business overview to Euromed Region Director on quarterly basis, worked with HQ (Avignon-France) directly. Show less



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Category (Marketing) Manager

  • Feb 2000 - Sep 2001

  RECKITTBENCKISER – TURKEY Achievements: Launched 4 worldwide brands, Rapidly increased brand’s loyalty and awareness. Created 3 new sales channels. Reported to Marketing Director, the key management position in RB Marketing Team. 9.8 million USD marketing budget responsibility with in 5 Worldwide Brands. (Quanto / Fabric Softner, Harpic / Toilet Cleaning Expert, Air Wick / Air Freshner, Lovela / Fine Fabric Det, Veet Hair Removal Cosmetic Solutions). Managed a marketing team of 5; 2 Brand Managers, 3 Asst. Brand Managers. Prepared annual marketing plan that includes merchandising, advertising and promotion activities to reach sales and profit targets. Forecasted sales and analyzed sales results, market share, competitive activity and adjusted marketing plans where necessary. Analyzed and managed market research; retail audit data, consumer panel, ad-hocs. Show less



Barilla Group

• Italy
• Food and Beverage Manufacturing
• 700 & Above Employee

• Brand Manager

  • Mar 1996 - Feb 2000

  BARILLA ALIMENTARE Brand Manager Reported to Sales and Marketing Director with managing an Asst.BM. Prepared annual marketing plans with 1.3 million USD marketing budget responsibility. Analyzed the market; to find out consumer insights, to develop long term strategies. Launched World’s # 1 Pasta Brand Barilla in Turkey. BARILLA ALIMENTARE Brand Manager Reported to Sales and Marketing Director with managing an Asst.BM. Prepared annual marketing plans with 1.3 million USD marketing budget responsibility. Analyzed the market; to find out consumer insights, to develop long term strategies. Launched World’s # 1 Pasta Brand Barilla in Turkey.



Toyota Motor Corporation

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Sales Field Operations Expert

  • Oct 1993 - Jun 1995

  TOYOTA(SA) – ISTANBUL District Administrator Reported to Sales Director. Responsible for achieving 12 % of total profit by managing 8 Toyota Plazas. Full control of 3S Plaza sales system by travelling in all regions of Turkey. Extensive experience in sales field operations by maintaining communication between production line and consumers through dealerships. TOYOTA(SA) – ISTANBUL District Administrator Reported to Sales Director. Responsible for achieving 12 % of total profit by managing 8 Toyota Plazas. Full control of 3S Plaza sales system by travelling in all regions of Turkey. Extensive experience in sales field operations by maintaining communication between production line and consumers through dealerships.