Alp Biner

Sales & Marketing Director at Hensel Elektrik San. ve Tic. Ltd. Şti.
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Location
TR
Languages
  • English Professional working proficiency

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Experience

    • Türkiye
    • Electric Power Transmission, Control, and Distribution
    • 1 - 100 Employee
    • Sales & Marketing Director
      • Jan 2020 - Present

    • Sales Manager
      • Feb 2017 - Jan 2020

    • Azerbaijan
    • Banking
    • 700 & Above Employee
    • Industrial Sales Manager
      • Jan 2015 - Feb 2017

      Creates, plans and implements sales strategy, selling, and business development initiatives. Creates the annual territory sales plan (and specific account plans, when required) with the sales representatives.Establishes sales targets and ensures sales achievement through regular oversight and definition and implementation of improvement plans as needed. Ensures achievement of sales volume and product mix targets by setting appropriate prices and margins.Identifies opportunities at existing and potential new customers within defined geographical area, determines plans for acquisition, and allocates resources.Supports the development of strong relationships with customers and at senior levels at key customers. Builds and maintains strong relationships with key decision makers. Participates on negotiations of key contractsEnsures the major accounts in the territory are identified and prioritized. May act as Account Manager for one or more major accounts.Analyzes customer needs and competitor offers through general engagement with the customers. Ensures efficient marketing actions (e.g. product launches) and communication sales representatives and customers and communicates the value proposition of the products, systems, service and packages.Monitors customer financial status and reports any changes regarding risk to relevant internal partner teams. Identifies and manages potential risks relating to contract agreements across customers and channels.Living ABB’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues, and the business. Show less

    • Channel Sales Manager
      • Apr 2013 - Jan 2015

      Selling the entire portfolio of electrification products to EPC customers in oil and gas and critical infrastructure, focusing on volume, mix and profitability targets for business lineEnsuring effective EPC management, better market coverage and new customer hunt. Establishing and maintaining effective customer relationships (from commercial to administrative functions) to understand customer needs, promote customer understanding of full product or system or services offering, and align to provide a solution. Ensuring a positive customer experience throughout the sales process, including post-sale.Preparing sales plans using company tools (i.e. Salesforce). Performing regular status reviews and proposes recovery plan(s) in cases of potential order shortfalls.Managing the commercial negotiation with EPCs and customers to secure affairs with good price level. Working closely with EPCs on project or project basis and assure to visit consultants and clients in case required.Contributing to the development of new market opportunities in the designated territory supporting other sales professionals.Preparing offers in coordination with the bid and proposal department and/or the Marketing Manager. Ensures appropriate technical and financial aspects of offers, including prices.Reporting monthly order intakes and ensure orders are in line or exceed the set target. Conducting monthly review meeting with channel partner to update the order received from market, forecast and action plan for the next month. Show less

    • Regional Sales Manager
      • Apr 2012 - Apr 2013

      Organizing sales action of low voltage products.Following the projects in the region.Coordinating the business of distributors,creating and containing relationship authorized distributors and SI,creating OEM business.Following the agreements with partners .Following the big application projects

    • Area Sales Manager
      • Apr 2011 - Apr 2012

      (Low Voltage Products Division)Coordinating Bursa, İzmir, Ankara and Konya Region Sales ManagersVisiting the regions and distributors , panel builders, OEMs and contractors of regions, Following the projects in the Anatolia Region and making business in coordination withİstanbul Region. Defining and supporting for region managers for the budget status and monthly forecast. Providing growth of the regions.

    • Regional Sales Manager
      • Apr 2009 - Apr 2011

      (Low Voltage Products Division)Organizing sales action of low voltage products, Following the projects in the region, Coordinating the business of distributors, Creating and containing relationship with Authorized distributors and SI, Creating OEM business. Following the agreements with partners, Following the big application projects, Creating sub-distributor

    • Regional Sales Responsible
      • Apr 2004 - Apr 2009

      (Automation Technologies Division)Organizing sales action of low voltage products, AC drives, instrumentation products and motors, Creating and containing relationship with authorized distributors and SI, Creating OEM business. Following the agreements with partners, Following the big application projects, Creating sub-distributor

    • Regional Sales Engineer
      • Aug 1999 - Apr 2004

      (Low Voltage Products Division)Coordinating sales and marketing actions of low voltage products, Visiting customers, Creating new distributors and sub-distributor, Following projects, Winning new customers,

    • Field Application and Project Engineer
      • Sep 1998 - Aug 1999

      Installation and commissioning of gas tribune and steam tribune systems at Entek Coogenaration Plant. Installation and commissioning medium voltage and low voltage switchgears. Installation and commissioning of gas tribune and steam tribune systems at Entek Coogenaration Plant. Installation and commissioning medium voltage and low voltage switchgears.

Education

  • Near East University
    B.Sc., Electric and Electronics Engineering
    1991 - 1996

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