Marco Alonso
National Digital Marketing Manager at HGreg.com- Claim this Profile
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English Professional working proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
Credentials
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Data base and SQL intrduction
EducacionITFeb, 2023- Nov, 2024 -
Google analytics advance certification
GoogleMay, 2020- Nov, 2024 -
Ad Serving Fundamentals
AdformOct, 2020- Nov, 2024 -
Google Ads Display certification
GoogleJul, 2021- Nov, 2024 -
Google Ads Search Certification
Google AdsJul, 2021- Nov, 2024 -
Inbound Marketing Certification
HubSpot AcademyMar, 2020- Nov, 2024 -
Sponsored Ads Foundations Certification
AmazonAug, 2020- Nov, 2024 -
MediaMath Academy | Programmatic Certification
MediaMathMay, 2020- Nov, 2024 -
Advance Marketing Automation
SharpSpring
Experience
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HGreg.com
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United States
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Motor Vehicle Manufacturing
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100 - 200 Employee
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National Digital Marketing Manager
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Aug 2021 - Present
• Lead internal team and external agencies to develop marketing 360 strategies including, Website optimization, SEM, SEO, paid social, affiliate programs, email marketing, SMS communications and AI implementation for the HGreg group and franchises across the US. • CRM and Marketing automation optimization in order to track leads, collect first-party data and built the audiences to optimize marketing campaigns performance. • Analyze sources performance and test new technologies to identify incremental audiences for accelerating growth. • Manage multi-million dollar monthly digital budgets for multiple HGreg brands. • Lead the partnership with UX and Dev teams to implement first party data collection, new BI and data visualization tools in order to create dashboards for budget optimization according to KPIs. • Report directly to the CMO and National Marketing Director on overall company KPIs, initiatives and progress. Show less
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aikiu® Performance–Driven Consultants
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United States
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Advertising Services
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1 - 100 Employee
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Director of Marketing Operations, Performance & Mkt Automation
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May 2020 - Jul 2021
• Plan and implement effective marketing strategies aligned with client’s business goals. • Develop, execute, monitor, analyse and optimize digital marketing campaigns including programmatic, Google Ads and social media. • Ensure the timely execution and implementation of the strategies developed for each client through detailed control of deliverables, reports and status based on KPI. • Anticipates client needs and makes appropriate recommendations. • Analyze, develop and implement email marketing campaigns, landing pages and marketing automation workflow for application in customer strategies. • Keep up to date on the latest advances in the digital field and produce thought leadership in collaboration with co-workers. • Develop, maintain and grow relationships with business partners along USA and Latam. Show less
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KD Construction of Florida, LLC.
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United States
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Construction
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1 - 100 Employee
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Marketing Coordinator
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Jun 2019 - Apr 2020
• Develop and manage digital assets including CRM, marketing automation, landing pages, e-mail marketing campaigns, paid search and paid social media platforms. • Identify and implement testing methodologies (A/B and multivariate testing) on all digital marketing elements to improve conversion rates to optimize campaign. • Provide direction to public relations team members in their coordination and review of public relation plans developed internally and externally on all projects. • Track competitor activity by keeping abreast of market changes and the marketing mix used by competitors. • Define KPIs for initiatives and campaigns, monitor to understand effectiveness of strategy and creative, and make recommendations for continuous improvement, brand consistency and overall success. Show less
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Versys Auto Finance / AutoXperts
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Miami/Fort Lauderdale Area
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Marketing Manager
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Feb 2018 - Mar 2019
• Produce and implement valuable and engaging content on traditional and online channels to extend the customer life cycle. • Build marketing plans, manages vendor relationships, implement campaigns and measures performance. • Manage budgets/ad spend across all performance marketing channels including paid search, paid social and affiliate to increasing lead generation and optimal ROAS. • Conduct general market research to keep abreast of trends and competitor’s marketing movements. • Monitor and analyse KPIs and marketing dashboard to comply with business objectives. Show less
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ANSES | Administración Nacional de la Seguridad Social
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Argentina
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Government Administration
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400 - 500 Employee
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Analyst of management and administrative processes
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Dec 2008 - Dec 2016
• As a direct report to the Director of Centralized services, participated in various key projects for organizational assessment and design • Conducted comprehensive analyses of administrative processes and identified key areas for organizational improvement • Developed flowcharts for the workflows that led to efficiency enhancement across departments • Recommended new systems, procedures and changes in the organization • Dashboard analysis and follow-thru as part of the continuous improvement process Show less
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Marketing Manager
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Feb 2012 - Feb 2016
• Define the overall marketing strategy and implement the annual plan. • Plan and oversee the development of media advertising including print and online, CRM, email marketing, SEO and social paid and organic. • Test new channels, programs and technologies to identify methods for incremental lead growth. • Manage technical aspects of key marketing systems to generate, distribute, actioned and report about leads. • Track, generate reports and analyse data through the use of marketing analytics tools in order to identify areas of concern and opportunities for improvement. Show less
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Asociación de Trabajadores del Estado
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Buenos Aires, Buenos Aires Province, Argentina
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Communications and Digital Content Advisor
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Dec 2014 - Dec 2015
• Managing the brands of the Association, from positioning strategies to implementation processes and deployment • Designing loyalty programs to enhance the customer experience • Developing surveys of digital media platforms • Managing content generation and monitoring of social media campaigns • Conducting competitor analyses and benchmarking • Suggesting new outreach strategies and brand building • Managing the brands of the Association, from positioning strategies to implementation processes and deployment • Designing loyalty programs to enhance the customer experience • Developing surveys of digital media platforms • Managing content generation and monitoring of social media campaigns • Conducting competitor analyses and benchmarking • Suggesting new outreach strategies and brand building
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BBVA Consolidar
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Insurance
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100 - 200 Employee
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Analista Sr.
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Oct 2005 - Dec 2008
• Ingreso de datos. • Recepción, análisis y armado de documentación. • Elaboración de Informes durante el proceso de gestión. • Control de Stock. Nexo con organismos externos. • Seguimiento durante el proceso de gestión. • Ingreso de datos. • Recepción, análisis y armado de documentación. • Elaboración de Informes durante el proceso de gestión. • Control de Stock. Nexo con organismos externos. • Seguimiento durante el proceso de gestión.
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Education
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2008 - 2015
Escuela Argentina de Negocios
Marketing Bachelor's Degree, Marketing -
2015 - 2015
Universidad de Ciencias Empresariales y Sociales
Postgraduate Course in Digital Postgraduate Course in and Community Management, Digital Communication and Media/Multimedia -
2016 - 2016
Universidad de Belgrano
Postgraduate Course in Business Intelligence (BI) and Marketing Metrics, Marketing/Marketing Management, General -
2017 - 2017
Sheridan Technical College
English for Speakers of Other Languages, English course -
2017 - 2017
Miami Dade College
English for Speakers of Other Languages -
2023 - 2023
EducacionIT
Data Science and Microsoft Data Analyst Certification, Data Processing
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