Experience

Fairgreen International School

• United Arab Emirates
• Primary and Secondary Education
• 1 - 100 Employee

• Marketing and Communications Manager

  • Mar 2022 - Present

  • Setting & implementing a growth strategy for Fairgreen International School through marketing & communications strategy, building on the schools’ excellent reputation while ensuring high awareness within surrounding residential neighborhoods; • Leading school marketing initiatives to ensure excellence in service delivery to prospective families throughout their enrollment journey; • Managing external marketing, communication, social media campaigns and PR efforts; • Working with admissions and education teams to conceptualize and execute in- person/virtual events, open houses and tours for prospective parents; • Setting up Social Media Strategy and working collaboratively with social media officer to dispatch marketing related campaign, running alongside organic posts on school life; • Driving inquiries/event registrations via a mix of channels; • Overseeing communications and materials to maintain Esol Education and school brand standards including: website updates; updated brochures and print materials; updated video and photo assets; environmental branding around the school. Show less



Yugo

• United States
• Hospitality
• 300 - 400 Employee

• Global Marketing Manager

  • Feb 2020 - Jan 2022

  • Planning and implementation of all online and offline marketing & communication activities in all of GSA markets: Spain, Germany, the UAE, the UK, Ireland and Australia; • Develop ideas and execution strategy for new marketing channels and assist in building the roadmap for GSA across global markets; • Create and share marketing campaigns and media plans across the business; • Provide full marketing support for newly acquired properties on the stage of mobilisation • Through well-defined data and research, execute a digitally focused marketing & communications plan to cover all channels to maximise lease of our rooms for our global markets; • Work with content creators to create powerful calls-to-action to convert visitors; • Support in translation and adjustment of marketing messaging for global markets; • Manage agencies and marketing executives to plan and execute all digital marketing, email, social media and display advertising campaigns; • Ensure targets for all digital platforms are met within the agreed budget requirements; • Collaborate with the design team on creation of digital acquisition assets to drive transactional and advertising revenue; • Work with local Property Directors, Heads of Markets and Operations Team on new market opportunities, sales optimisation and campaigns’ planning and execution; • Global marketing budget set up, managing costs and staying within budget with monthly reforecasting and involvement in annual budgeting process; • Work with data team to ensure quality reporting is delivered monthly on all activity; • Work on local partnership opportunities and negotiate contract details and liaise with third party suppliers; • Go-to person in central marketing & communication team to manage internal communication and requests from local teams and other departments while delivering marketing requirements with energy and passion. Show less



Sekari SEO

• United Arab Emirates
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing & Communications Account Manager

  • Mar 2013 - Feb 2018

  • Oversaw the clients’ digital image and brand, both internally and externally, through management of marketing, communications, market research and web services. • Liaised with and acted as the link between clients, agency and media to fully manage & coordinate communications and advertising (SEO, SEM, Content, Video & Social Media) campaigns in multiple languages (English, Spanish, Russian) & territories. • Ensured the effectiveness of clients’ marketing programs and branding initiatives, measured ROI, and sought to continuously improve methods and outcomes to improve clients’ KPIs. • Oversaw a media relations program that presented a positive, informative and cohesive image not only of the clients but of the company itself. • Worked with the Managing Director and SEO Director on the company's vision for web presence to drive web traffic and build vibrant online communication. • Supervised 4 junior specialists. * Left on maternity leave Show less



Splendia

• Travel Arrangements
• 1 - 100 Employee

• Search Engine Marketing Manager

  • Jun 2010 - Jan 2013

  • Formulated & implemented marketing (company’s biggest revenue channel) strategy for GoogleYahoo & MSN with yearly budget >350K€. 2012 strategy resulted in 19% uplift in Hotel sales.• Developed communications plans to support company’s strategy and managed marketing & branding requirements across multiple platforms.• Wrote effective and engaging materials, including but not limited to press releases, media pitches, statements to media, PR plans, media and consumer Q&As, key messages and other documents related to corporate initiatives and announcements.• Led and trained an international team of 3 interns in Marketing Department.• Assisted with strategy for internal communications, ensuring collaboration between communications & marketing, human resources and other departments. • Organized & hosted media trips and visits, collaborated with journalists and influencers.• Collaborated with company's stakeholders to publicize their messaging to global audiences. Show less

• Online Marketing Assistant

  • Jun 2010 - Dec 2010

  • Collaborated with SEM Manager on implementing SEM strategy for Google & Yandex.• Research, set-up & daily optimization of EN, RU & ES marcom campaigns to maximize ROI.• Successfully performed weekly in-depth analysis of advertising performance using full suite of MS Office & Google tools, identifying campaigns’ optimization opportunities.• The only intern (out of 14) offered a full-time position in the company.



Estrategia.es

• Public and Media Relations Specialist (freelancer)

  • Mar 2012 - Sep 2012

  • Generated positive press coverage of various events and conferences in Spanish & CIS media. • Briefed the local media (press & TV) on marcom projects for Port Adriano, agency’s main client. • Events planning – in 10 days organized journalist attendance (15 lifestyle media from Russia, Ukraine & Spain) at Mallorca Yacht Show in May, 2010 and managed post-visit publications. • Organised Port Adriano's Press-Conference during Monaco Yacht Show in Sept, 2012. • Generated positive press coverage of various events and conferences in Spanish & CIS media. • Briefed the local media (press & TV) on marcom projects for Port Adriano, agency’s main client. • Events planning – in 10 days organized journalist attendance (15 lifestyle media from Russia, Ukraine & Spain) at Mallorca Yacht Show in May, 2010 and managed post-visit publications. • Organised Port Adriano's Press-Conference during Monaco Yacht Show in Sept, 2012.



General Consulate of Ukraine in Barcelona

• Intern in Consulate Service

  • Jul 2010 - Aug 2010

  • Reception of Ukrainian and foreign citizens, providing consultations about their rights & duties. • Assisted in visa registration for Spaniards to Ukraine & consulate services for Ukrainians. Interpreter & Copywriter (Russian, Spanish, English, Ukrainian). • Reception of Ukrainian and foreign citizens, providing consultations about their rights & duties. • Assisted in visa registration for Spaniards to Ukraine & consulate services for Ukrainians. Interpreter & Copywriter (Russian, Spanish, English, Ukrainian).


French Connection
• United Kingdom
• Retail
• 700 & Above Employee
• International Intern, Sales Assistant

  • May 2009 - Sep 2009


Weilt Reisen Travel Company, Kiev, Ukraine

• Assistant of PR-manager

  • Jul 2008 - May 2009

  - Assistance in improving brand strategy of travel company in order to increase brand awareness and presence in all the key media channels and attract new clients; - Organization of professional and PR events for clients; - Preparation of press-releases & articles for social media. - Assistance in improving brand strategy of travel company in order to increase brand awareness and presence in all the key media channels and attract new clients; - Organization of professional and PR events for clients; - Preparation of press-releases & articles for social media.


Paramount's Great America
• Entertainment Providers
• 1 - 100 Employee
• International Intern, Merchandiser

  • Apr 2008 - Sep 2008