Strategy

• May 2023 - Present

Project Intern

• Feb 2023 - Apr 2023

Career Break

• Aug 2016 - Jul 2022

Due to visa restrictions, shifting my base from India to USA, a year-long recovery from a nearly fatal accident, gladly raising a young family, and thereafter volunteering for two US-based NGOs. Due to visa restrictions, shifting my base from India to USA, a year-long recovery from a nearly fatal accident, gladly raising a young family, and thereafter volunteering for two US-based NGOs.

Marketing Manager

• May 2014 - Jul 2016

Negotiated business contracts with the media agencies for buying campaigns on TV, Radio, Print and Outdoor (Media Agency: Lintas Media Group) with 5% increase in each quarterHired and built a team of 4 marketers from scratch who were responsible for entire marketing activities of 99acres.com with a budget of around INR 1.5 Million each financial year.Interviewed and mentored 15+ recruits each year for internships in market research, co-branding and brand awareness.Oversaw all marketing plans and ensured flawless execution through agency (Draft FCB Ulka) management.Improved B2B clients spend by 25% YOY by measuring key performance indicators and being a part of development of personalized search features on website for users with the technology team.Identified customer requirements, insights and category by conducting extensive marketing research (primary & secondary) to develop positioning of products. Presented analytical reports to C-Suite and cross-functional counterparts every quarter.Collaborated with technology and sales teams across pan-India which resulted in working with 25+ managers and executives.Presented the idea of “Bulk Mailer Shoot” in 99acres product portfolio and built consensus among divergent viewpoints across different verticals for implementation of the product within a span of 3 months which led to increase in sales by almost 40%.Awarded “Innovation Award” and bonus for conceiving “Bulk mailer Shoot” idea which was added to 99acres product portfolio.Conceptualized and oversaw execution of online property fair each year which resulted in 35% increased traffic on the website.Awarded an “GOLD MINER AWARD” for leading the online property expo in 2017 for pan India.Presented a highly cost-effective and innovative online Marketing strategy for an international brand “Keppel Magus” for relaunch of a project – Elite Garden Vista in Kolkata, India exclusively on 99acres. Show less

Assistant Manager

• May 2011 - Apr 2014

Liaised with marketing team and other verticals to solve regular business problems using various enterprise software products.Managed and implemented overall SEO strategy (both on page & off page) to increase organic search rankings for 100+ clients.Handled top 20 builder accounts for lead generation by driving website traffic using web analytics, e-mail marketing and SEO.Developed mobile-app engagement campaigns to increase daily unique users by 50% within 10 months.Revived 80% lost accounts and generated over 600k over a span of 4 years from these accounts.Awarded with “YOUREKA AWARD” for reviving 50% of flagging client accounts as a new recruit.Created effective landing pages, ad copies, and various social media campaigns on Facebook, Google, Taboola and Outbrain.Implemented competitor tracking (Magic Bricks, Housing & Common floor) to report new trends each quarter.Collaborated with internal sales and technology team to create banners, landing pages and microsites to optimize user experience for 1.5 million users. Crafted and executed below the line activities for brand awareness, increasing web traffic by 10%. Show less