Experience

Sharda Group of Institutions

• India
• Education Administration Programs
• 1 - 100 Employee

• Manager Digital Marketing & Development(Strategic Planning and Corporate Services)

  • Feb 2020 - Present

  Responsible for generating leads through various digital activities( content syndication, GoogleAds, Facebook/Instagram/ Youtube Ads, Webinar, SEO etc) to achieve yearly pipeline and revenue. Led digital paid media strategy, execution, optimization and reporting for campaign. Managed external media agencies and led digital/social/web development strategists to achieve campaign objectives and results. •Led digital/social/web development strategists team of six members, providing guidance, direction on projects, optimization and reports. •Responsible for end-to-end digital marketing strategy with goal to drive maximum validated leads from digital channels to convert them to admissions. •Generated leads for key geographical markets through innovative digital media targeting in paid search, paid social, media buy. •Managed internal stakeholders, and ensured business needs were met with digital paid media programs •Developing strategy for underperforming courses to drive admission. •Competitor research to maximize conversion. •Continuously analyzed & optimized web presence to increase total inbound response & web visits. •Adhere to the standardized media KPIs/metrics to optimize/measure paid campaign performance. •Managed budget of INR 10M and delivered 300% ROI. •Provide guidance to development team for landing pages, web pop up forms, quick inquiry forms, real time chat to capture leads. •Provide guidance to creative team and developed content for inhouse / outsourced paid social activities. Show less



IBM

• IT Services and IT Consulting
• 1 - 100 Employee

• Paid Media Strategist at IBM

  • Jun 2018 - Jun 2019

  Responsible for generating paid media ( Content Syndication, Paid Search, Paid Social, Programmatic, webcasts) responses to achieve quarterly and yearly pipeline and revenue targets through paid media channels. Lead paid media strategy, execution, optimization and reporting for campaign planning. Manage cross-functional teams like external media agencies and internal teams (search, social, web-optimization and analytics) to ensure seamless delivery of activities and optimization to achieve campaign objectives. • Leverage and engage CHQ paid media subject matter experts to assist in higher level media planning strategy, using best practices (IBM and industry standards) and enablement for new and existing systems/tools specific to paid media reporting and optimization.• Adhere to the standardized media KPIs/metrics to measure performance.• Consolidate and manage paid media budget strategy • Provide guidance to ensure assets match media channel in format, messaging in accordance with creative best practices Show less

• Digital Strategist

  • Apr 2015 - May 2018

  -Responsible for end-to-end digital marketing strategy & execution for IBM North America- Own relationship with advertising agency to build paid media strategy, execute plan & optimize- Partner with World-Wide team to develop digital customer journeys, bringing together SEO & SEM, web page experience and content production- Continuous optimization of digital campaigns using data to increase front-end-funnel metrics & sales revenue

• Campaign Planner

  • Oct 2011 - Mar 2015

  Responsible for quarterly plan/strategy, execution and reporting for Social Business and Tivoli Storage Manager Campaigns to target the IBM North America customers through different POE activities (content syndication, proactive tele, webcasts, emails, events).• Both campaigns exceeded their targets by 133%. • Managing external agencies on a day-to-day execution for paid media activities.• Worked closely with Lead Development Representatives for enablement and provided guidance for tele buckets, audience, assets etc. Show less



Asus India Pvt.Ltd.

• Product Marketing - PDA

  • Apr 2008 - Sep 2011

  Responsible for quarterly integrated marketing and communications plan, effective budget utilization with revenue and sales target. Overall brand communications and management in India with focus on major metro cities. Consistent brand building campaigns and ensuring compliance with global positioning. • Conceptualization and complete execution of all internal & external events in the company including conferences, product launch, mall activations, channel meets, press meet etc. Overall coordination and negotiation with external agencies. • Spearheading the “Go to Market” strategies with new products in India. The launch campaign included Advertising( Print and TV Commercial), Online Marketing Programs, Retail visibility drive, POS, Enterprise sales kits, Enterprise direct mailers, Solution collaterals, Series of roadshows, Outdoor hoardings, PR etc. • Handling a team of six marketing specialist’s across the regions for the overall Indian Point of Sale Program. • Conceptualization and complete execution of the new products launches with PR agencies. PR agency selection, Identification, Negotiation and ensuring product gets maximum coverage through print , electronic and online media. Show less



Agilesoft Technologies

• Philippines
• Information Technology & Services

• Business Development Manager

  • Jun 2005 - Mar 2008

  Responsible for business strategies to achieve targets for EMC, Computer Associates and Sybase software’s. Developing relationships with key decision-makers in target organizations for business development. • Source new clients using cold calling, direct sourcing, web activities, and business networking. • Maintain client standards through on-site weekly meetings to discuss and implement performance improvements. • Managing activities pertaining to negotiation/finalization of deals for smooth execution of sales. Show less



Seth Services

• France
• Consumer Services
• 1 - 100 Employee

• Business Development Executive

  • Jun 2004 - May 2005

  Responsible for business strategies to achieve targets Audit Command Language Software(ACL). Identifying prospective & potential clients, generating business from new accounts and developing them to achieve targets & consistent profitability. Initiating and developing relationships with key decision makers. • Organized and presented business assurance summits to finance and auditing professionals for ACL. • Designed and arranged all data and software used by Corporates, BPOs, Banks, and PSUs through direct sourcing, web recruitment activities, and business networking. • Extensive experience in providing software services to Corporates, Banks, BPOs, PSUs. (Clients : Maruti Udyog, Nestle, Benetton India, GAIL, Oriental Bank of Commerce, Exl Service, Sir Ganga Ram Hospital, Apollo Tyres, Wipro, Infosys, Ajay Sethi & Associates, Sahni Natarajan & Behl etc.) Show less