Experience

Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• SVP and Chief Strategy and Product Officer

  • May 2017 - Present

  Part of Isobar Leadership board, in partnership with other business, technology, creative and media services leads, I design the business plans for the agency and build digital transformation strategies, that involves marketing and communication, for clients like GM, Samsung, Danone, Nivea, Accor, 99, Cultura Inglesa, Sem Parar and Philips. For that, I lead a team of strategists that work seamlessly with technology, data and customer experiences experts. For GM we provide future-proof business and media solutions besides been their partner for the digitalization of Chevrolet’s entire dealership network. Also I am the Strategy and Innovation lead for Chevrolet in Mercosul.



dentsu international

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Chief Strategy Officer and VP of Strategy

  • Sep 2015 - May 2017

  Leadership of the strategy team, definition of company processes together with CEO and other C-levels, identifying and creating growth opportunities for clients and for the company.Development of digital, creative and strategic products, developing frameworks, designing digital products and services for clients and proposing platforms and solutions that use technology, data and automation to solve consumer, brand and business problems.Support in designing business and brand plans for Dentsu clients and in building digital transformation strategies, which involves marketing and communication for clients such as: GM, Heineken, P&G, Samsung, Danone, Nivea, Accor, 99 (Didi), Ferrero, Subway , Sul America Assurance Company, Azul Airlines and Toshiba, among many others.Leadership of a team of strategists who work with performance marketing, technology innovations, data, customer experiences, business solutions and future-ready media.Dentsu group agencies in Brazil are pioneers of some of the most outstanding digital works carried out in the market.



Commonwealth//McCann

• United States
• Advertising Services
• 200 - 300 Employee

• SVP and Global Planning Director for the International Markets

  • Jan 2014 - Aug 2015

  Global Planner for International Markets at CW // McCann, contributing to the strategy built for Chevrolet outside the US. Active member of the CW//McCann global leadership board.Accomplishments:Creation and implementation of a global positioning for the Chevrolet brand, unprecedented in its 100 years of history.Achievement of leadership in the automotive market in Brazil and South America by Chevrolet. Global Planner for International Markets at CW // McCann, contributing to the strategy built for Chevrolet outside the US. Active member of the CW//McCann global leadership board.Accomplishments:Creation and implementation of a global positioning for the Chevrolet brand, unprecedented in its 100 years of history.Achievement of leadership in the automotive market in Brazil and South America by Chevrolet.



WMcCann

• Brazil
• Advertising Services
• 400 - 500 Employee

• SVP & Head of Planning

  • Jan 2006 - Dec 2013

  SVP and Head of Planning Starting in 2006Member of the Executive Board Starting in 2008MWG Chief Strategy Officer Starting in 2010Member of MWG SLC Starting in 2011CW//McCann S.A. Planner Director Starting in 2012Strategic collaboration between McCann Worldgroup companies in Brazil. Communication, innovation and brand experience solutions for more than 50 brands and businesses, including MasterCard, L'Oréal, Coca-Cola, Nestlé, Microsoft and TIM.Worked with the global team in Detroit to develop integrated global or regional campaigns for Chevrolet. These campaigns generated greater relevance for the brand in some countries such as: Argentina, Venezuela, Thailand and Germany. As a member of the global committee of senior strategists (SLC) of McCann Worldgroup, composed of professionals from five continents, I had the opportunity to develop frameworks and ways of working to be used by all McCann agencies in the world.I was responsible for the strategic collaboration between companies of the McCann World Group in Brazil. I had deep involvement with communication solutions, innovation and brand experiences for more than 50 brands and business, including Coca-Cola, Nestlé, Microsoft and Mobil. As planner Director of Commonwealth for South America, I worked alongside Detroit to develop integrated global and/or regional campaigns for the brand Chevrolet and its vehicles. In many cases, these campaigns had to resonate from Argentina, Venezuela to Thailand and Germany.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Head of Planning and Planning Director

  • 1999 - 2005

  Leadership of the first multidisciplinary planning team in Brazil and direct supervision of the strategy work for Dove, Hellmann's, Maizena, Comfort and Ades for Brazil and Latin America. Creation of strategies made for Coke, Fanta and Sprite.As head of Planning of all Ogilvy offices in Brazil, led the team that worked for Castrol, Motorola, Michelin, American Express, Lacta, Tang, Clight, Gillette, Mattel, Claro Mobile, Kodak and Banco do Brasil, among many others, and in retail: Extra Hypermarket, Magazine Luiza electronics and home appliances, Fiat Dealership and Shopping Morumbi. In the B2B segment, worked for DuPont, Tetra Pak, IBM and Telefónica.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Strategic Planning Director

  • 1995 - 1998

  Leadership of strategic work for Shell, Sul America Assurances, Varig Airline and Free cigarettes (B.A.T), among others. Leadership of strategic work for Shell, Sul America Assurances, Varig Airline and Free cigarettes (B.A.T), among others.



Denison Bates

• Strategic Planning Director

  • 1994 - 1997

  Worked for Bank of Brasil, Correios (National Courier Company), Lucky Strike, Warner-Lambert, Campari and BMW. Worked for Bank of Brasil, Correios (National Courier Company), Lucky Strike, Warner-Lambert, Campari and BMW.



Denison Rio

• Media Research, Media Director and Strategic Planning Director

  • 1986 - 1993

  Media Research (1986-1988) Channel Planning Director (1989-1990)Planning Director (1991-1993)Started in the media department (first in the research unit and then in the channel planning unit). Promoted to Strategic Planning Director years later. Worked for local gems like Chocolates Garoto, Brahma Soft Drinks, Petrobras, BR Gas Stations and Vale do Rio Doce. Had contact with some famous liquor international brands as well, such as Ballantines and Brandy Domecq. Media Research (1986-1988) Channel Planning Director (1989-1990)Planning Director (1991-1993)Started in the media department (first in the research unit and then in the channel planning unit). Promoted to Strategic Planning Director years later. Worked for local gems like Chocolates Garoto, Brahma Soft Drinks, Petrobras, BR Gas Stations and Vale do Rio Doce. Had contact with some famous liquor international brands as well, such as Ballantines and Brandy Domecq.