Experience

Shoura Chemicals

• Chemical Manufacturing
• 1 - 100 Employee

• Export Director

  • Dec 2020 - Present

  Heading the Export Division for the Middle East, and African region. Establishing export business for agrochemicals, pesticides, public health products, and fertilizers. Managing existing business partners and building Shoura Chemicals export business to expand vertically through increasing and growing business volumes and values in main markets. Horizontally expanding Shoura Chemical’s business by exploring and developing new opportunistic markets. Succeeded in establishing a new collaboration between Shoura Chemicals and Bancella International, through opening new markets in the African region, starting with Zambia, and Mauritius. Worked on a joint venture project with CTC, the largest agrochemical establishment in Sudan. Started listing and registration process for Shoura Chemicals’ products in Algeria, Sudan, Yemen, and Cameroon markets. Worked closely with the Chemical Products Export Council in Egypt, to participate in external exhibitions and trade missions, to help in developing new export markets. Show less



Kabo - El Nasr Clothing &Textiles Co.

• Alexandria, Egypt

• Export Director

  • Aug 2016 - Present

  o Heading the Export operation for USA, Europe, Middle East, and Africa. o Responsible for developing and growing Kabo Jil Garments and Clothes export business o Manage Existing Business partners to expand vertically through increasing and growing business volumes and values in main markets Italy ,Germany ,USA, Middle East Markets o Expand Horizontally through Exploring and developing new opportunistic markets and adding new vendors and distributors o Organize and participate in major business fairs and conventions to explore and introduce KABO JIL Products to new opportunistic markets and grow business partnerships. o Set and execute sales and development plans for all Kabo Jil Export markets. Show less



Energizer Holdings

• United States
• Manufacturing
• 700 & Above Employee

• Business Development Manager, North Africa

  • Oct 2013 - Jul 2016

  o Sales Management; directing and controlling marketing and sales efforts, opening new markets, discovering new sales opportunities, sales planning including sales targets, recruitment of sales force, training sales team. Setting and executing sales plans, managing overall sales activities o Distributor Management; managing distributors, selecting and recruiting distributors, distributor development and direction, collaborating and communicating between distributors, import, logistics and supply chain departments o Bottom Line Management; strategic and tactical top to bottom line management o Training & Sales Capabilities; certified 4-Phase Coaching instructor, conducted several training courses for Energizer employees as well as distributors sales force. Played a leading role in rolling out Energizer Vision, Mission and Values program in Energizer Egypt and Middle East. Show less



Energizer Holdings

• United States
• Manufacturing
• 700 & Above Employee

• Country Manager Iran

  • May 2002 - Jan 2012

  o Develop a solid business for Energizer Batteries and Schick blades in Iran through;- Identifying the right business partner. Improving the capabilities of our distributors - Setting and implementing an integrated business model that covers all the sales and marketing plans for the Iranian market. Full Responsibility of Iran top and bottom line targetso My contributions are;- Achieved Record Alkaline sales and turned Energizer to be market leader in Iran- Successfully launched Schick Shaving products in Tehran and major cities and growing business by 135%- Established Solid Base for Battery and Blade Business in the Iranian market 10 Million dollars Business- Assigned a top class distributors for the Iranian market - Held training sessions for the distributors sales force focusing on aligning and motivating sales team Show less

• Regional Sales Manager, Gulf & Yemen

  • Aug 1994 - May 2002

  o Increased profitability of total Gulf business by 250% over a four years’ period through record sales in all business categories while maintaining very tight control over A&P budget. Doubled Energizer sales over a period of three years through aggressive plans in growing the alkaline battery category and continuously gaining share from competition. Significantly improved the relationship between Energizer and Gulf distributors through pursuing a win-win strategy and building confidence in partnership, helping them to be equally profitableo Introduced a distribution strategy, influenced distributors to adopt it to uplift their systems and processes o Successfully managed all local marketing initiatives from ideation, agency briefing, and executiono Contributed to building brand equity by increasing awareness, usage and improving imagery by;- Initiating the first loyalty building promotions followed by a series of relevant consumer programs- Developing a strategy to upgrade in-store presence and improve display infrastructureo Led a smooth transition from the Bunny to the new-then Energizer character Show less

• Sales Supervisor

  • May 1992 - Aug 1994



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Group Product Manager, PARFICO IGI, Egypt

  • Nov 1990 - May 1992

  Launched successfully a middle income class soap line (MIST) through a full integrated Marketing campaign. The launch program had a great impact on business performance whereby we gained 8 share points in the refreshment soap segment. Developed a comprehensive ATL and BTL marketing program for 3M Scotch Brite (sponges line) including print, radio and POS. Launched successfully a middle income class soap line (MIST) through a full integrated Marketing campaign. The launch program had a great impact on business performance whereby we gained 8 share points in the refreshment soap segment. Developed a comprehensive ATL and BTL marketing program for 3M Scotch Brite (sponges line) including print, radio and POS.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Senior Sales Executive

  • Nov 1988 - Nov 1990

  District Field Assistant, (Personal care products), Riyadh, KSA Personal care products (Pampers, Always, Camay, and Head and Shoulders), Sales Executive, Al Khobar, KSA Detergents and food products (Ariel, Tide, and Fairy), Sales Executive, Jeddah, KSA Participated in three of the major launches for P&G products (Camay Multi-fragrance soap, Pert Plus and Pampers boys and girls). Attained the third best salesman award in Saudi Arabia in 1989. Doubled the sales of Personal Care products in Riyadh in a period of 6 months Show less