Alison Wright
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Topline Score
Bio
Adam Stewart
Alison puts people first and I am truly grateful for her leadership and support during my time working for her in Microsoft UK SMB. My relationship with Alison transitioned from being a colleague to being a direct report when she started to lead the SMB business. From day 1 she offered support and advice, and made the workplace a welcoming place. When stepping back into a managerial role, I noticed an intentional shift in her approach to me to focus on personal development and how she could help me elevate my work and career path. Much of my success to date is due to Alison's support as a manager and her ability to champion and promote the work being done in her team, laying credit to her team. Alison's leadership is extremely selfless, putting her team first and making their success her priority. I would work for Alison again without hesitation and will always recommend her team as a great place to be.
Andrew Phethean
Alison is an absolute credit to Microsoft; her knowledge is second-to-none. She is well respected in her field and is one of the most trusted advisors I came across. She is proactive, engaging and an asset to her department. Ali managed me during my 14 months at Microsoft. I could not have asked for a better manager, she forms instant rapport with people due to her approachable nature. She was always there when needed, but knew how to push you to excel as an individual. I would highly recommend Ali, she was a major contribution to the success I personally had at Microsoft and currently. She taught me how to better myself and also how I could potentially better others in the same way she did. She is a great role model and I cannot thank her enough for the effect she has had on me going forward.
Adam Stewart
Alison puts people first and I am truly grateful for her leadership and support during my time working for her in Microsoft UK SMB. My relationship with Alison transitioned from being a colleague to being a direct report when she started to lead the SMB business. From day 1 she offered support and advice, and made the workplace a welcoming place. When stepping back into a managerial role, I noticed an intentional shift in her approach to me to focus on personal development and how she could help me elevate my work and career path. Much of my success to date is due to Alison's support as a manager and her ability to champion and promote the work being done in her team, laying credit to her team. Alison's leadership is extremely selfless, putting her team first and making their success her priority. I would work for Alison again without hesitation and will always recommend her team as a great place to be.
Andrew Phethean
Alison is an absolute credit to Microsoft; her knowledge is second-to-none. She is well respected in her field and is one of the most trusted advisors I came across. She is proactive, engaging and an asset to her department. Ali managed me during my 14 months at Microsoft. I could not have asked for a better manager, she forms instant rapport with people due to her approachable nature. She was always there when needed, but knew how to push you to excel as an individual. I would highly recommend Ali, she was a major contribution to the success I personally had at Microsoft and currently. She taught me how to better myself and also how I could potentially better others in the same way she did. She is a great role model and I cannot thank her enough for the effect she has had on me going forward.
Adam Stewart
Alison puts people first and I am truly grateful for her leadership and support during my time working for her in Microsoft UK SMB. My relationship with Alison transitioned from being a colleague to being a direct report when she started to lead the SMB business. From day 1 she offered support and advice, and made the workplace a welcoming place. When stepping back into a managerial role, I noticed an intentional shift in her approach to me to focus on personal development and how she could help me elevate my work and career path. Much of my success to date is due to Alison's support as a manager and her ability to champion and promote the work being done in her team, laying credit to her team. Alison's leadership is extremely selfless, putting her team first and making their success her priority. I would work for Alison again without hesitation and will always recommend her team as a great place to be.
Andrew Phethean
Alison is an absolute credit to Microsoft; her knowledge is second-to-none. She is well respected in her field and is one of the most trusted advisors I came across. She is proactive, engaging and an asset to her department. Ali managed me during my 14 months at Microsoft. I could not have asked for a better manager, she forms instant rapport with people due to her approachable nature. She was always there when needed, but knew how to push you to excel as an individual. I would highly recommend Ali, she was a major contribution to the success I personally had at Microsoft and currently. She taught me how to better myself and also how I could potentially better others in the same way she did. She is a great role model and I cannot thank her enough for the effect she has had on me going forward.
Adam Stewart
Alison puts people first and I am truly grateful for her leadership and support during my time working for her in Microsoft UK SMB. My relationship with Alison transitioned from being a colleague to being a direct report when she started to lead the SMB business. From day 1 she offered support and advice, and made the workplace a welcoming place. When stepping back into a managerial role, I noticed an intentional shift in her approach to me to focus on personal development and how she could help me elevate my work and career path. Much of my success to date is due to Alison's support as a manager and her ability to champion and promote the work being done in her team, laying credit to her team. Alison's leadership is extremely selfless, putting her team first and making their success her priority. I would work for Alison again without hesitation and will always recommend her team as a great place to be.
Andrew Phethean
Alison is an absolute credit to Microsoft; her knowledge is second-to-none. She is well respected in her field and is one of the most trusted advisors I came across. She is proactive, engaging and an asset to her department. Ali managed me during my 14 months at Microsoft. I could not have asked for a better manager, she forms instant rapport with people due to her approachable nature. She was always there when needed, but knew how to push you to excel as an individual. I would highly recommend Ali, she was a major contribution to the success I personally had at Microsoft and currently. She taught me how to better myself and also how I could potentially better others in the same way she did. She is a great role model and I cannot thank her enough for the effect she has had on me going forward.
Credentials
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Microsoft-INSEAD Online Business Strategy and Financial Acumen - Distinction
INSEAD Executive EducationJan, 2015- Nov, 2024 -
Microsoft Global Challenger
Microsoft
Experience
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Launchpad
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Member Board of Trustees
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Nov 2022 - Present
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Microsoft
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United States
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Software Development
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700 & Above Employee
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SMB Director, Microsoft UK
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Oct 2019 - Present
My team runs the SMB and Corporate Scale business for Microsoft UK, responsible for a third of the company's revenue and 99.9% of all UK businesses. I have overall budgetary responsibility, leading a strategic three year plan that delivers results across multiple teams and through strategic partnerships. I also lead the People Manager Community across the Europe, Middle East and Africa region and am a sponsor for both early in career and working parents.
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Azure Sales Segment Lead
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Sep 2017 - Oct 2019
I lead the Azure business for our digital natives segment. Responsible for setting the strategy across partner, sales and marketing, working with teams to ensure we deliver our growth aspirations. Developing new routes to markets as well as programmes to drive net new customer acquisition, customer growth and satisfaction with the Microsoft cloud platform.
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Senior Sales Lead - Distribution
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Oct 2015 - Sep 2017
Helping our largest indirect cloud solutions provider transform their business. This involves desigining a joint strategy to build new routes to market and support existing partners to evolve to become modern MSPs.
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Team Manager - Channel Marketing
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Dec 2012 - Nov 2015
My team's mission is to deliver breakthrough strategies in regards channel partner recruitment and activation across a number of key technology solutions
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Transformation Lead for Cloud Partners
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Jul 2011 - Dec 2012
Responsible for the transformation of our channel from on-premises to cloud aggregators
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Chief of Staff to our Partner Strategy Lead
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Jun 2010 - Jun 2011
Responsible for the end to end co-ordination of our partner strategy across partner programmes, training, marketing, incentives and PR as well as our internal business reviews. Budgetary and people management responsibility.
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Channel Marketing Manager
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Dec 2006 - Aug 2010
Responsible for joint marketing planning with our UK partners, budget management, ROI reporting, channel development activity and alignment with sales. Additional responsibilities included scorecard ownership and people management.
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TD SYNNEX North America
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United States
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IT Services and IT Consulting
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700 & Above Employee
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SME Marketing Manager
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2003 - 2006
• Responsible for the growth of TD Agency (our independent marketing agency) through new customer acquisition and account management which currently services customers including HP, Fujitsu Siemens, Intel, and Xerox • Development of end user marketing campaigns to generate leads with the SME, public sector and consumer markets for TD Agency customers using telemarketing, direct mail, e-mail and web marketing, in addition to the development of an end user business magazine • Strategic relationship building with Intel and AMD to promote the vendor’s platform and chipset messaging in conjunction with OEMs including HP, Fujitsu Siemens, Sony, Toshiba and Acer • Recruitment and management of 120 IT resellers for SME loyalty programme (Business Class) including customer profiling, face to face visits, organization of training events, provision of marketing support and advice and liaising with internal and external sales teams • Implementation and management of an end user lead generation tool based on Microsoft CRM technology which delivers qualified leads to the 120 Business Class resellers delivering incremental business for resellers, Computer 2000 and vendors • Relationship building with major IT vendors to increase their profile within the SME market including the development of tailored marketing plans delivering proven ROI, and pitching Computer 2000 campaigns and marketing activities to vendors • Relationship building with influencers in the SME market such as the Chambers of Commerce, and NFP organisations to promote the business benefits of investing in IT • Management of marcoms executives including induction, coaching, appraisals, and objective setting. • Responsible for new customer acquisition and retention through corporate marketing campaigns to new and existing resellers • Content provision on IT topics for SMEs for Computer 2000 and external publications and websites . Show less
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Channel Marketing Manager Northern Europe
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2003 - 2003
• Management of a quarterly marketing budget and return on investment analysis of marketing spend with an overall annual budget in excess of £1 million • Marketing Management of all channel partners across UK, Benelux and Nordic including distributors, mail order companies, e-tailers including Amazon and Dabs.com, multiple retailers including PC World, John Lewis, Comet and Staples, independent retailers and resellers • Management of merchandising executives including overseeing store visits, developing staff, attending meetings, delivering product training and developing feedback reports • Co-ordination of marketing activities with external agencies across northern Europe including PR, design, media planners, print and fulfillment houses • Development of resellers through the ioclub, Iomega’s loyalty programme, including reseller visits, training and the development of reseller marketing plans to increase sales revenue on Iomega product lines • Support of sales managers by the provision of revenue increasing marketing programmes such as bundles, promotions, special deals and upgrade programmes • Introduction of a UK education programme with the successful recruitment of 15 major educational resellers. Show less
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Education
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1994 - 1998
University of Portsmouth
BA Hons, European Business -
1994 - 1998
Ecole Superieur de Commerce, Bordeaux
Diplome de l’École Multinational des Affaires, Business Administration and Management, General -
Christ Church COE Secondary School
GCSEs
Community
