Experience

BC Marketing Concepts, Inc.

• Philippines
• Public Relations and Communications Services
• 1 - 100 Employee

• PR & Communications Director, Managing Director

  • Nov 2015 - Present

  BC Marketing Concepts is a creative, marketing, digital, and staffing agency where talent and opportunities meet. With more than 15 years of experience in the marketing and PR industry, working with different brands in PH, the agency is comfortable working on just about any creative campaign and finding the best candidate for any marketing position. Whether it’s one marketing expert or ten, those individuals stay on our payroll and work with you on a contract basis for the period of time.Sometimes you have specific marketing needs but don’t want to commit to a full-time hire. Maybe you can’t quite fit it in your budget this year. Maybe you just need temporary assistance for cyclical work or additional project manager to execute a critical project.Whatever the reason, you need some extra marketing talent, and you need it fast.We connect you with our network of experienced, proven marketers and find someone who fits your situation and will identify the right talent to fill them.



Mikey Bustos - Digital Agent

• Digital Agent and PR Strategist of Mikey Bustos

  • 2012 - Present

  For inquiries, bookings, brand ambassadorship, parody video creation and social media endorsements, please email me at almacala1976@gmail.com.



The Microbrewery Co Inc.

• Food and Beverage Services
• 1 - 100 Employee

• Head of Sales and Marketing

  • Feb 2019 - Jan 2021

  Responsible for the overall marketing and sales initiatives to increase the profitability of the different branches (Draft Greenbelt 2, Draft Powerplant Mall, Draft Ayala The 30th, Draft in Molito Alabang, and The Brewery at The Palace).I started as a marketing consultant to develop the marketing team through hiring and training the staff for 6 months before getting absorbed as a full-time head of sales and marketing in October 2019.Increased events sales in a span of two months to 400%.Initiated feedback and loyalty programs, food delivery, and local store marketing.Manages new business development thru coordinating with partners and third-party suppliers. Spearheaded the food donation drive for front liners during the COVID19 pandemic. From soliciting donations, partnerships, content, and marketing strategy for social media to coordinating with operations and beneficiaries/recipients of meal donations.Conceptualized the new business concept launched in June 2020 called Balai Kusina, from name and logo development, content strategy, reseller program, influencer management, and other online strategies. Highly involved in executive committee and management committee meetings to identify strategies for business growth.



Taft Properties

• United States
• Construction
• 1 - 100 Employee

• Head of Marketing

  • Nov 2014 - Aug 2015

  Taft Properties is the real estate arm of VICSAL Development Corporation, the entity for the holding and management oversight of the businesses of Victor and Sallie Gaisano, the company behind Metro Department Stores and Shopping Centers.As head of marketing, I handled various requirements of the corporate brand i.e. Taft Properties and its individual projects such as Horizons 101, Soltana Nature Residences, Taft East Gate and Symfoni which are Cebu-based developments, as well as Manila projects - Citation Residences and Crowne Bay.Responsibilities include:1. Marketing Communications2. Brand Management and Strategy3. Issues and Crisis Management4. Events Management5. Public Relations and Media Relations6. Stakeholder Relations7. Over-all marketing strategy including traditional and online8. Internal events for Sales and Employees



Picar Development, Inc.

• Philippines
• Real Estate
• 1 - 100 Employee

• Marketing Director

  • Oct 2012 - Aug 2014

  Managed and lead the Marketing department, creating brand and communications strategy, consistently meeting or exceeding company sales quotas.Developed negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potential; estimating stakeholders needs and goals.Coordinated our marketing and sales presence at the Philippines Property Show in Feb 2013, where we exceeded our PHP75 million target, achieving PHP102 million in sales.



GeiserMaclang Marketing Communications, Inc

• Philippines
• Technology, Information and Media
• 1 - 100 Employee

• Head of Accounts

  • May 2003 - Oct 2012

  Rose through the ranks to become Head of Accounts in 2009.As a department head, managed and trained all account managers and officers, simultaneously overseeing 35 - 50 accounts, mostly engaged in different industry/business such as real estate, pharmaceuticals, and consumer brands.Responsible for mounting over 2000 events for hundreds of clients.Responsible for leading the concept development team in creating marketing communications plan and campaign plans for clients.Responsible for acquiring new clients and renewals from existing clients.Responsible for the output of each project, ensuring that my accounts team delivers requirements to clients, suppliers and media. Supervised the execution of every PR/marketing plan, ensuring that communication objectives and key metrics are met.Additional responsibilities included:1. Providing a digital/online presence for each project as required2. Maintaining a pool of suppliers for account requirements3. Meeting the committed media values, media servicing, and generating awards for campaigns4. Preparing budget for each project 5. Crisis communications 6. Creative direction for photo shoots and events7. Maintaining pool of suppliers for digital, photography and events8. Developed performance appraisal system , SOPs for the department10. Involved in hiring and firing processWon awards for the following campaigns: Unilab (Alaxan), Wyeth, Boysen, Toblerone (First National Thank You Day), Kraft (Eden), Kraft (Cheezwhiz), Krispy Kreme (VOTE 2010), Barbizon (Mommy Milkshake Run)MARKETING CAMPAIGNSTelco: Smart Buddy Sandbox, Red MobileReal Estate/Tourism: Asian Spirit (now Air Asia) Batanes Campaign, EL Nido Resorts, Make It Happen, Make It Makati, Boysen Knox Out One Wall One World Campaign Pharmaceuticals: Alaxan FR’s Aray Ko Galing Ko, GSK CervarixConsumer Goods: Toblerone's 1st National Thank You Day, Eden 5845/Sarap ng Pasko, Cheezwhiz’s Palamantasan, Lovapalooza 2007



Loyola Plans, Inc

• Computer and Network Security
• 1 - 100 Employee

• Planning Executive

  • Aug 2000 - Dec 2001

  Responsible for selling pre-need plans, including Pension Plans, Educational Plans and Memorial Service Benefits.



A.T.E. FREIGHT PHILS., INC.

• Administrative Asst. and Secretary to the President

  • Dec 1998 - Aug 2000

  Organized and maintained weekly schedule of the President. Processed the legal documents of the President and other foreign employees in thecompany.Responsible for processing payroll, overtime, handling 201 files, processing accreditations/permits of the company, interviewing applicants, controling the purchasing and distribution of office supplies, file client's quotations and other general affairs tasks.