Ally Corbin
Vice President, Consumer Insights & Strategy at Navigate- Claim this Profile
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Experience
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Navigate
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United States
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Truck Transportation
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1 - 100 Employee
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Vice President, Consumer Insights & Strategy
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Jan 2022 - Present
My role involves collaboration with clients on their major business decisions and integrating the voice of the consumer via primary research to inform the right direction + key steps to take for the business. I lead the end-to-end primary research process, starting with defining objectives and key results at the outset, designing custom research solutions to meet the OKRs, executing the design, getting to know the story / data, developing deliverables for all audience levels and creating a framework to implement data-driven strategy within the organization. Show less
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Sr. Director, Consumer Insights & Strategy
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Dec 2020 - Jan 2022
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Director, Consumer Insights
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Jul 2017 - Dec 2020
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Senior Manager, Consumer Insights
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Aug 2016 - Jul 2017
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Manager, Consumer Insights
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Sep 2015 - Aug 2016
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Senior Market Research Analyst
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Jun 2012 - Aug 2015
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Market Research Analyst
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Jun 2011 - May 2012
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Marquette University
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United States
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Higher Education
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700 & Above Employee
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Graduate Teaching Assistant
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Aug 2010 - May 2012
Taught 3 sections of Research Methods to undergraduates over four semesters in the Diederich College of Communication. Course concepts varied from research history, research ethics, primary vs. secondary research, qualitative vs. quantitative methodologies, and interactive experiential activities to demonstrate course concepts. Taught 3 sections of Research Methods to undergraduates over four semesters in the Diederich College of Communication. Course concepts varied from research history, research ethics, primary vs. secondary research, qualitative vs. quantitative methodologies, and interactive experiential activities to demonstrate course concepts.
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Cape Fear Community College
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United States
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Higher Education
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700 & Above Employee
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Secretary - Public, Health & Safety Division
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Dec 2008 - Aug 2010
Assisted division director on all administration-related elements, including program registration, class registration, website maintenance, confidential file management, and information distribution internally in the college and externally to the community. Assisted division director on all administration-related elements, including program registration, class registration, website maintenance, confidential file management, and information distribution internally in the college and externally to the community.
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Education
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Marquette University
MA, Advertising & Public Relations; Organizaitonal Identity -
University of North Carolina at Wilmington
BA, Integrated Marketing Communication